How can you demonstrate the ROI of your BRM program?

2 Collect and analyze data

Once you have defined your BRM objectives and metrics, you need to collect and analyze data to track your progress and performance. You can use various sources and methods to gather data, such as surveys, interviews, feedback sessions, observations, reports, or dashboards. You should also use qualitative and quantitative data to capture the different aspects of your BRM value and impact, such as the emotional, rational, financial, or strategic value. You should also compare your data with your baseline and benchmarks to identify gaps and opportunities for improvement.

3 Calculate your BRM ROI

To calculate your BRM ROI, you need to compare the costs and benefits of your BRM program. The costs include the direct and indirect expenses of running your BRM program, such as salaries, training, tools, or overheads. The benefits include the monetary and non-monetary value that your BRM program generates for your organization, such as increased revenue, reduced costs, improved quality, or enhanced reputation. You can use different formulas and methods to calculate your BRM ROI, such as the net present value (NPV), the internal rate of return (IRR), or the benefit-cost ratio (BCR).

4 Communicate your BRM ROI

To communicate your BRM ROI, you need to tailor your message and format to your audience and purpose. You should use clear and concise language, avoid jargon and acronyms, and highlight the key insights and recommendations from your analysis. You should also use visual aids, such as charts, graphs, or infographics, to illustrate your BRM ROI and make it easy to understand and remember. You should also tell a compelling story that shows how your BRM program helps your organization achieve its goals and solve its challenges.