How can you deliver an engaging product demo to remote personas?

To deliver an engaging product demo, it's critical to know some initial information about the person you're demoing. What are their goals/jobs-to-be-done? How are they approaching it today? What problems are they facing? What does an ideal solution look like? This allows you to tailor the demo around the specific features/use cases that are most relevant to their needs. I usually focus the demo on three key "aha" moments and include a customer story for each. This makes the demo more relatable and memorable. Finally, after each "aha", I usually ask how they see themselves using the specific feature/use case to solve the problems they shared. This helps them connect the dots between their problem and our solution.

Research target personas before planning your product demo. Understand their goals, challenges, motivations, and expectations. Identify what they seek in a solution and their objections or concerns. Consider their communication preferences and familiarity with your product or industry. Segment your audience and customize your demo based on these insights. Focus on relevant features, benefits, use cases, or success stories.

You need to engage with the customer facing stakeholders in your company first to identify the use cases, topics and problem the customer is trying to solve. These "customer proxies" will help you determine the direction of the demo that you want to build that you can then go ahead and validate with customers as you begin directly making it available to them.

A large part of delivering an engaging remote product demo is based on understanding your audience. Segment them based on factors like industry or familiarity with your product. Customize content to address their specific needs and preferences. Use interactive elements and address objections proactively to keep them engaged. Leverage technology for interactivity and incorporate relevant success stories to illustrate the benefits of your solution. Adding a personal touch to each demo can go a long way with a prospective customer because it shows you aren't just looking at them like another number in this quarter's sales metrics.

To deliver a compelling and engaging demo, focus on showcasing how your unique value proposition addresses customer pain points effectively. Ensure your audience recognizes the relevance of your solution to their specific needs. A key aspect of organizing an engaging demo is establishing clear positioning. Define the distinctive value that only your product and its features offer. Begin by providing context about the problem your product tackles, then present your product as the solution. Instead of simply listing features, highlight the tangible benefits and value your audience will derive from the combination of features and unique selling points your product offers.

Audience Avatar Quest: Understand your audience and tailor your demo to resonate with their specific needs. Clear Course Chart: Captivate attention with a compelling intro, outline the problem & solution, and set expectations with a concise agenda. Show & Tell, Don't Yell: Use real-world examples, highlight the value proposition, and avoid technical jargon for a clear and engaging demo. Audience Activation Arena: Spark connections and keep them hooked with interactive elements, storytelling, and open dialogue.

Set a clear agenda for your product demo to structure your presentation and keep your audience engaged. Introduce yourself, your company, and your product. Explain the problem or opportunity your product addresses and its alignment with audience goals. Outline key points or steps and duration. Invite questions and feedback throughout or at the end.

Keep a short and clear agenda! structure your demo is a way that you keep the prospect engaged and leave enough time for questions. It's all about them wanting to learn more.

Customer success stories and testimonials can also go a long way towards validating the demos that you're presenting to customers. It's vitally important to take an outside in perspective and lead with the outcomes that you're trying to deliver versus leading with the features

In your product demo, demonstrate how your product works and solves audience pain points. Show features in action using real-life scenarios, examples, or stories. Illustrate how your product helps achieve desired outcomes, differentiates from alternatives, and adds value. Use simple, clear language, and highlight benefits over features, avoiding technical jargon.

Delivering a demo remotely requires creativity and effective use of digital tools. In my professional experiences, the use of pre-recorded video demonstrations has been a great success as we have been able to highlight the best features of our products and present personalized cases in an engaging way. In addition to optimizing time and pre-qualifying leads. However, for certain clients and cases, a personalized and interactive presentation can surprise and captivate the prospect in a deeper way, and having a question and answer session can be enlightening in the lead's decision-making process.

I personally seen that polls and gamification really help Drive engagement from customers during demos. And generally speaking the more technical the product the more time you should make available for question and answers towards the end where the presenters and the audience can engage in a live fashion

To keep your remote audience engaged during a product demo, use techniques like polls, quizzes, surveys, or games to get their input. Connect on a personal level with humor, anecdotes, or emotions. Encourage discussions with open-ended questions, comments, or testimonials.

Maximizing audience engagement is crucial for a memorable demo. Tailor your approach based on your product: Interactive Elements: Initiate polls or surveys at the beginning and midway through the demo to gather input. Incorporate a rating section to gauge interest as you introduce features. Real-Time Feedback: Employ simple yes-or-no Q&A sessions to shape the demo based on responses received. Testimonials: Enhance credibility by including live or recorded video testimonials from satisfied users, providing authentic endorsements of your product's effectiveness.

Get insights into what other demos customers like to see and also direct your listeners to more deep technical content that they can consume at their own Leisure or self-serve demos that they can also get their hands on.