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How can you customize interface evaluation methods for different user groups?

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Usability testing is a vital process to ensure that your interface meets the needs and expectations of your target users. However, different user groups may have different preferences, abilities, and contexts that affect how they interact with your interface. How can you customize your interface evaluation methods to suit different user groups and get the most relevant feedback? Here are some tips to help you.

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Javier Arias Del Prado

UX / UI Designer ? Product designer ? Researcher · Usabilidad ? Experiencia de usuario ? Dise?o de producto

1 Know your user groups

Before you choose or design your interface evaluation methods, you need to have a clear understanding of who your user groups are, what their goals and tasks are, and what their characteristics and constraints are. You can use various methods, such as user personas, scenarios, surveys, or interviews, to gather information about your user groups and segment them into meaningful categories. For example, you may want to consider factors such as age, education, culture, language, accessibility, device, or environment.

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Javier Arias Del Prado

UX / UI Designer ? Product designer ? Researcher · Usabilidad ? Experiencia de usuario ? Dise?o de producto
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La investigación etnográfica consiste en la definición y análisis de un campo de la sociedad específico y determinado. Sus orígenes proviene de la antropología y la sociología. El método etnográfico está compuesto por una serie de técnicas con las que se intenta captar el punto de vista, el sentido, las motivaciones, intenciones y expectativas de las personas que conviven una realidad social común. El método etnográfico se sustenta en la observación e interpretación, las entrevistas y la participación fundamentalmente. La etnografía es una técnica cualitativa con un alcance muy amplio.

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Harold Magnus

Product Lead / UX Designer / User Centered Designer / Branding Specialist / Ex Huge VD Lead
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Tailor methods of assessment to different user attributes, preferences, and needs. Adjust tasks, criteria, and feedback channels to reflect the unique characteristics of each user group, resulting in a more accurate and inclusive evaluation.

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Sabio Lopez

????? Growth Designer | Product Designer | SaaS | B2B | PLG | AI
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Customizing user experience is resource-intensive and should target strategic customer profiles aligned with business strategy. Segmentation is a tactical decision, not merely a choice. It's about focusing on Ideal Customer Profiles (ICPs) that drive the most value, ensuring that the customization efforts are both strategic and sustainable.

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2 Choose appropriate methods

There are many interface evaluation methods available, such as heuristic evaluation, cognitive walkthrough, usability testing, user satisfaction surveys, or analytics. Depending on your user groups, you may want to choose different methods or combine them to get a comprehensive picture of your interface usability. For example, if your user group is elderly people, you may want to use more qualitative methods, such as interviews or observations, to understand their needs and challenges. If your user group is mobile users, you may want to use more quantitative methods, such as analytics or A/B testing, to measure their behavior and performance.

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Javier Arias Del Prado

UX / UI Designer ? Product designer ? Researcher · Usabilidad ? Experiencia de usuario ? Dise?o de producto
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Existen diferente técnicas para aplicar en la investigación etnográfica. Algunas de las más relevantes son las siguientes: - El objetivo de las entrevistas es conocer los detalles, evidentes y ocultos, de los procesos que se involucran en las tareas de usuario que definen la funcionalidad del proyecto. - Cuestionarios: Se trata de una batería de preguntas, con el objetivo de recopilar información de una realidad que queremos y necesitamos conocer con un grado moderado de profundidad y detalle. - La aplicación de la observación en el ámbito de trabajo de la usabilidad y la experiencia de usuario consiste en mirar lo que sucede en la realidad que engloba el ámbito del proyecto en el que estamos trabajando.

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3 Adapt your methods

Once you have chosen your interface evaluation methods, you may need to adapt them to fit your user groups better. For example, you may need to adjust your language, tone, or format of your instructions, questions, or feedback to suit your user groups' level of understanding, motivation, or comfort. You may also need to modify your criteria, metrics, or scales to reflect your user groups' expectations, preferences, or standards. For example, if your user group is children, you may need to use more visual, interactive, or fun elements in your methods to engage them and get their honest opinions.

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Javier Arias Del Prado

UX / UI Designer ? Product designer ? Researcher · Usabilidad ? Experiencia de usuario ? Dise?o de producto
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Es muy importante tener planificada la observación: ?Qué se quiere investigar? ?Cómo y dónde ser realizará la observación? ?Cómo se va a registrar? ?Cómo se va a analizar?. En los cuestionarios, las preguntas que los componen deben de ser sencillas y concretas, bien estructuradas y secuenciadas. Aspectos para adaptar el método: ?Cuál es la edad y sexo? ?Nivel más alto de formación obtenido? ?Experiencia profesional? ?Cuál es su perfil profesional? ?Intereses, necesidades y objetivos? ?Desde qué lugar accederá al producto o servicio? ?Desde qué dispositivo accederá al producto o servicio? ?Cuándo accederá al producto o servicio? ?Qué está buscado? ?Cuáles son sus necesidades? ?Qué lo motiva y lo frustra?

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Sabio Lopez

????? Growth Designer | Product Designer | SaaS | B2B | PLG | AI
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Technological advancements increasingly facilitate personalized experiences, from data collection to custom user flows and messaging. Moving beyond demographics to segment by behaviors and Jobs to Be Done (JTBD) offers a richer understanding of user needs, driving more tailored and impactful user interface evaluations.

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4 Test your methods

Before you apply your interface evaluation methods to your user groups, you need to test them first to ensure that they are valid, reliable, and feasible. You can test your methods with a small sample of your user groups or with experts or peers who can simulate your user groups. You can also test your methods in different settings or situations that mimic your user groups' real contexts. For example, if your user group is travelers, you may want to test your methods in different locations, times, or conditions that affect their interface use.

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Sabio Lopez

????? Growth Designer | Product Designer | SaaS | B2B | PLG | AI
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As part of my exploration, I've been experimenting with AI to craft user profiles and test experiences, using platforms like ChatGPT. While still in a study phase rather than full professional application, I believe such tools can simplify traditional testing methods, offering rapid insights without extensive real-user profiling.

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5 Analyze your results

After you have collected your data from your interface evaluation methods, you need to analyze them to identify the strengths and weaknesses of your interface and the opportunities and threats for improvement. You can use various techniques, such as descriptive statistics, inferential statistics, thematic analysis, or affinity diagramming, to analyze your data and find patterns, trends, or insights. You should also compare and contrast your results across different user groups and see how they differ or agree on your interface usability.

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6 Communicate your findings

Finally, you need to communicate your findings from your interface evaluation methods to your stakeholders, such as clients, managers, developers, or designers. You need to present your findings in a clear, concise, and convincing way that highlights the main points, issues, and recommendations. You also need to tailor your presentation to your audience and use the appropriate language, tone, or format to suit their needs and interests. For example, if your audience is technical, you may want to use more data, graphs, or code snippets to support your findings. If your audience is non-technical, you may want to use more stories, images, or quotes to illustrate your findings.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you customize interface evaluation methods for different user groups?

1

2

3

4

5

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7

1 Know your user groups

2 Choose appropriate methods

3 Adapt your methods

4 Test your methods

5 Analyze your results

6 Communicate your findings

7 Here’s what else to consider

Usability Testing

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How can you customize interface evaluation methods for different user groups?

1

2

3

4

5

6

7

1 Know your user groups

2 Choose appropriate methods

3 Adapt your methods

4 Test your methods

5 Analyze your results

6 Communicate your findings

7 Here’s what else to consider

Usability Testing

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