How can you customize competitor keyword analysis for your industry?

2 Identify their keywords

The next step is to identify the keywords that your competitors are ranking for. You can use tools like SEMrush, Moz, or Ubersuggest to get a list of their organic and paid keywords, as well as their search volume, difficulty, and position. You can also use tools like Google Search Console, Google Analytics, or Bing Webmaster Tools to find out what keywords are driving traffic to your own website. By comparing your keywords with your competitors', you can see what gaps and opportunities exist in your keyword strategy.

3 Analyze their content

The third step is to analyze the content that your competitors are creating and ranking for. You can use tools like BuzzSumo, Content Explorer, or AnswerThePublic to find out what topics, formats, and angles are popular and engaging in your industry. You can also use tools like Screaming Frog, Sitebulb, or PageSpeed Insights to evaluate the technical aspects of their content, such as their structure, speed, and optimization. By analyzing their content, you can learn what works and what doesn't in your industry, and how to improve your own content quality and relevance.

4 Evaluate their backlinks

The fourth step is to evaluate the backlinks that your competitors are getting and giving. Backlinks are links from other websites that point to your website, and they are one of the most important ranking factors in SEO. You can use tools like Ahrefs, Majestic, or Link Explorer to find out what websites are linking to your competitors, as well as their domain authority, anchor text, and link type. You can also use tools like Linkody, Monitor Backlinks, or LinkMiner to find out what websites are linking to you, and how to monitor and manage your backlink profile. By evaluating their backlinks, you can find out what sources and strategies are effective and trustworthy in your industry, and how to build and maintain your own backlink portfolio.

5 Monitor their performance

The fifth step is to monitor the performance of your competitors over time. You can use tools like Google Trends, Rank Tracker, or SERPWatcher to track how their rankings, traffic, and conversions change in response to their SEO actions and market trends. You can also use tools like SpyFu, iSpionage, or Adbeat to monitor how their paid advertising campaigns perform and what keywords, ads, and landing pages they use. By monitoring their performance, you can stay updated on their strengths and weaknesses, and how to adapt your SEO strategy accordingly.