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How can you create a visually stunning market analysis?

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A market analysis is a valuable tool for any financial professional who wants to understand the trends, opportunities, and challenges in a specific industry, region, or segment. But how can you present your findings in a way that is clear, compelling, and captivating for your audience? In this article, we will share some tips and tricks on how to create a visually stunning market analysis that can showcase your expertise and insights.

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Dave Hall FRSA

Creative / Design Lead Orientation Agency

1 Choose the right format

The first step to create a visually stunning market analysis is to choose the right format for your purpose and audience. Depending on the scope and depth of your analysis, you may opt for a slide deck, a report, a dashboard, or a video. Each format has its own advantages and disadvantages, so you need to consider factors such as the level of detail, the interactivity, the accessibility, and the delivery mode of your analysis. For example, a slide deck may be suitable for a live presentation, while a report may be more appropriate for a written document.

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Dave Hall FRSA

Creative / Design Lead Orientation Agency
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Yes I agree, find the right format(s) most effective to reach your audience. Then create a piece of amazing Data Viz that delivers your message. Presenting the indisputable findings in a visual language worthy of an award.

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2 Use the best tools

The next step is to use the best tools available to create your market analysis. There are many software and platforms that can help you collect, analyze, and visualize data in an efficient and effective way. Some of the most popular ones include Excel, Power BI, Tableau, and Canva. These tools can help you create charts, graphs, maps, infographics, and other visual elements that can illustrate your key points and findings. You can also customize the colors, fonts, layouts, and animations of your visuals to match your brand and style.

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Dave Hall FRSA

Creative / Design Lead Orientation Agency
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Popular software is a double edged sword. Anyone can use it, and… anyone can use it. You must not undermine your content by delivering it in a way that does not match its value.

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3 Follow the design principles

The third step is to follow the basic design principles that can enhance the readability and appeal of your market analysis. Contrasting colors, sizes, and shapes should be used to highlight the most important information and create a focal point. Aligning elements will create a sense of order and harmony. Repetition of elements such as colors, fonts, and icons will create a consistent and cohesive look. Related elements should be grouped together to create a logical and clear structure. Additionally, leaving enough space between your elements will help avoid clutter and confusion.

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4 Tell a story

In the fourth step, you should tell a story with your market analysis. Storytelling can help you connect with your audience, convey your message, and persuade them to take action. When crafting your narrative, you should define your goal – what do you want your audience to know, feel, or do after viewing your analysis? You should also consider who your audience is, what their needs, pain points, and interests are, and how you can address them. Then use data to support your claims and create credibility. Finally, you should use words, images, colors, and sounds to evoke emotions and engage your audience.

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Dr. Kaustav Sengupta

Futurist I Director insights - VISIONXT | Color Bio-Behaviourist I AI analyst I Design Academician | Board of Studies member I Youth Marketing Lead, India | Expert Speaker at CII, ThinkEdu, FICCI, TEDx etc.
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Dry data is boring. There is an immense need for storytelling to express the datasets. In my forecast reports I always emphasize themes and emerging tendencies through visual boards to start with the report followed by datasets to vet the same. Colors and forms can also tell stories in multiple abstract forms. Try it today, you will not regret it.

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5 Test and refine

Before sharing your market analysis with your audience, it's important to test and refine it. First, make sure all your data, sources, calculations, and conclusions are accurate and reliable. Additionally, ensure your visuals, text, and audio are easy to understand and interpret. Furthermore, tailor your analysis to your audience and their expectations. Finally, make sure your analysis is memorable, persuasive, and actionable. Ask for feedback from colleagues or clients and use it to improve your analysis. If you follow these steps, you can create a visually stunning market analysis that can impress your audience and showcase your value as a financial professional.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a visually stunning market analysis?

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1 Choose the right format

2 Use the best tools

3 Follow the design principles

4 Tell a story

5 Test and refine

6 Here’s what else to consider

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