Video is one of the most engaging and effective ways to generate leads for your business. But how can you create a video that appeals to your target audience and motivates them to take action? In this article, you will learn some tips and best practices to plan, produce, and promote your video content.
The first step to creating a video that appeals to your target audience is to understand who they are, what they need, and how they behave. You can use tools like surveys, interviews, analytics, and personas to gather insights about your ideal customers. This will help you define your video's goal, message, tone, style, and format.
When hired for a project, I always like to speak with someone on my clients sales team. They get to know the ideal customers better than anyone and always have personal details to add to the. picture.
Video is one media that people stop their scroll…if it appeals to them. Before you create your video, do your audience homework. Know your audience’s pain points and speak to that in your videos. That will resonate with your audience and allow you to create awareness which is the first step in the sales cycle.
The second step to creating a video that appeals to your target audience is to write a compelling script that captures their attention, interest, desire, and action. You can use a simple formula like AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitate, Solve) to structure your script. You should also include a clear and strong call to action that tells your viewers what to do next.
Clearly define the key message or messages you want to convey in your video. Develop a compelling storyline that engages your audience from the beginning to the end. Use a narrative structure that resonates with your viewers and keeps them interested. Grab your audience's attention from the start with a strong and relevant hook.
The third step to creating a video that appeals to your target audience is to select the right equipment for your budget and quality expectations. You don't need to spend a fortune on professional gear, but you do need to ensure that your video has good sound, lighting, and resolution. You can use a smartphone, a webcam, or a DSLR camera, depending on your needs. You should also invest in a microphone, a tripod, and some basic lighting equipment.
We learnt the hard way that equipment is key depending on what you are trying to achieve! Clear sound and visibility is important.
The fourth step to creating a video that appeals to your target audience is to record your video in a suitable location and with proper preparation. You should choose a quiet, well-lit, and clutter-free space that matches your video's theme and mood. You should also rehearse your script, dress appropriately, and look at the camera. You can use a teleprompter app or a cue card to help you remember your lines.
The fifth step to creating a video that appeals to your target audience is to edit your video using a software program or an online tool. You should trim, crop, and split your video clips, add transitions, effects, and music, and adjust the color, sound, and speed. You should also add titles, subtitles, captions, and logos to enhance your video's branding and accessibility.
The sixth and final step to creating a video that appeals to your target audience is to share your video on the right platforms and channels. You should optimize your video for SEO, social media, and email marketing, using keywords, tags, descriptions, thumbnails, and headlines. You should also monitor your video's performance, feedback, and conversions, and use them to improve your future videos.