Creating a video that appeals to all generations and cultures is a challenging but rewarding task. You want to convey your message effectively, engage your audience, and respect their diversity. How can you achieve this goal? Here are some tips to help you design and produce a video that can cross generational and cultural boundaries.
Before you start planning your video, you need to do some research on your target audience. Who are they? What are their preferences, values, and expectations? How do they consume and share video content? You can use surveys, interviews, analytics, or other methods to gather this information. Knowing your audience will help you tailor your video to their needs and interests, and avoid any potential pitfalls or misunderstandings.
You can't. The first rule of marketing most get wrong is not knowing their audience. The better you know your audience, the better the message will resonate. It's the difference between chopping a block of wood with a hammer and with an ax. You can apply the same force, but if the force isn't concentrated, it doesn't have the desired outcome. Do the work beforehand to determine audience and message. From there, you can craft a piece that resonates.
La mejor forma de crear un video que atraiga a todas las generaciones y culturas es apelar las adaptaciones de las grandes historias que la humanidad sigue contando. Un hombre que es perseguido y teme por su vida puede ser alguien que es perseguido por un jaguar en el medio de la selva, o un trabajador que es perseguido por un delincuente armado en una gran ciudad. Es bueno tener presente el aporte de Jamenson (1991) respecto de la estetica del pastiche para hablar de las películas de Hollywood. En ese cine ya no se hacen películas que pertenescan a un género puro, sino que las mismas tienen rasgos de aventuras, romance y comedia. Entonces pueden ir al cine todo el nucleo familiar y todos quedar contentos con lo que ven.
Trying to appeal to all of anything usually waters down the project because you have to be so generic. That said - there are universal themes like connection and a sense of purpose that you can create content around. (Think SuperBowl commercial - needing to appeal to a wide variety of people that pulls at heartstrings.
Before planning your video, understand your audience and know who they are, what interests them, and how they watch videos. Insights from surveys or interviews will help you create content that connects seamlessly with them. It's like crafting a personalized map for your viewers.
To be truthful, this is not possible. You have to choose a niche audience. Stick to your niche. 1. Are you going to be speaking to a younger audience? Older? Middle age? You want to make sure that you select a tone that reflects that. 2. Know what you want to advertise. Marketing yourself, your values, what it is you are going to bring to people that no one else has. What makes you stand out more than another content creator? What speaks about you individually? 3. Know your skills. What are you really good at? What can you teach people or understand better than someone else? Speak through your strengths, but make your weaknesses stronger over time. Ask questions to your audience. Seek feedback whenever you can.
Depending on your purpose, message, and audience, you can choose from different video production styles. Documentary style uses interviews, narration, and footage to tell a factual story or explore an issue. It can be informative, persuasive, or emotional. Animation style uses drawings, graphics, or computer-generated images to create a visual representation of your message. It can be fun, creative, or professional. Live action style uses actors, props, and settings to create a realistic or fictional scenario. It can be entertaining, educational, or inspirational. Each style has its own advantages and disadvantages which need to be taken into consideration when making a decision. You should also make sure that the style you choose matches your audience's expectations and preferences.
One way to make your video appeal to all generations and cultures is to use elements that are universal or widely understood. These include emotions, humor, and stories. Emotions are a powerful way to connect with your audience and convey your message. You can use jokes, puns, irony, or satire to make your audience laugh or think. Stories are a universal way to communicate and relate to your audience. However, it's important to be careful not to overdo it or manipulate feelings, offend or alienate with inappropriate humor, bore or confuse with irrelevant stories. Using universal elements can help bridge gaps between generations and cultures, but you should also be aware of the differences and nuances that exist within and between them.
In order to make your video appeal to all generations and cultures, it’s important to respect their diversity and avoid stereotypes, biases, or assumptions. This means being inclusive by featuring people from different backgrounds, ages, genders, or abilities. It also means being accurate by checking sources and verifying information. Additionally, you should be sensitive and respectful by avoiding any language, images, or sounds that might be offensive or harmful. By respecting diversity in your video, you can build trust and credibility with your audience while showing that you value their differences.
Before publishing or sharing your video, it is essential to test and improve it. Get feedback from people who are part of your target audience or have expertise in the field or topic of your video. Use surveys, interviews, or focus groups to get their opinions, suggestions, or criticisms. Make revisions based on the feedback and edit, add, or remove any elements that could impact your video's quality, effectiveness, or appeal. After publishing or sharing your video, measure the results by using metrics such as views, likes, comments, shares, or conversions. Testing and improving your video can help you ensure that it meets your goals and satisfies your audience.
Ask yourself if you really need your video to appeal to all generations-and why. Trying to appeal to everyone can lead to unintended consequences: -being generic may dilute the message -the video will be less impactful for each generation individually -you may reach a smaller audience than you would by making an individual video for each generational audience (with a smaller scope) If possible, don’t try. If you must, tell a compelling, timeless story that invokes relatable emotion (advice from a dying relative; first love).
In a global landscape, where diversity is our strength, creating videos that resonate universally is both an art and a responsibility. Here’s why the message and story take center stage: 1. Bridge the Generation Gap 2. Cultural Nuances Matter 3. Authenticity Trumps All 4. Emotional Appeal Knows No Age 5. Keep it Simple, Keep it Real