登录查看更多内容

How can you create a unique visual merchandising style that keeps customers coming back?

由人工智能和领英社区提供技术支持

Visual merchandising is the art and science of presenting your products in a way that attracts, engages, and inspires your customers. It can make a big difference in how your brand is perceived, how your sales perform, and how loyal your customers are. But how can you create a unique visual merchandising style that keeps customers coming back? Here are some tips to help you stand out from the crowd and create memorable shopping experiences.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

1 Know your target audience

The first step to creating a unique visual merchandising style is to know who you are designing for. What are their needs, preferences, and motivations? How do they shop, and what are they looking for? What are their pain points, and how can you solve them? By understanding your target audience, you can tailor your visual merchandising to appeal to them and communicate your value proposition.

添加您的观点

Loretta Jones

CEO & founder NY Gold Tours, Inc. VISION STRATEGY--talks workshops exercise series field trip opps tours walks Our unique shopping hybrids & pods avail. Contact for consult. For the corporate & academia customer
举报内容
To create a unique merchandising style that keeps customers coming back a visual merchandiser can stay ahead of world trends by going to art, industry, architecture, even automotive shows and events, keeping up with political and social directions translating into an overall mood and style ethos. I once saw forward to the silver metal use in kitchen and appliances before it happened, ending up tying into the Museum of Bilbao as something that was a good treatment for display cases in a Neiman Marcus ground floor shopping environment rather than the velvet, more drab mainstays that had been there up to that 2000 year time period. A cutting-edge angle with cultural ties can interest customers in a global focus that gives a world-class feel.

已翻译

赞
Halima Sharmin Akter

Director @ Virtual Bottoms Limited | Marketing, Merchandising, Fabric Sourcing
举报内容
Personalization: Offer tailored and personalized shopping experiences. Exclusivity: Introduce limited editions and exclusive collections. Artistic Displays: Create visually striking installations. Collaborations: Partner with other brands and designers. Sustainability: Highlight eco-friendly and ethical practices. Technology: Utilize AR, VR, and interactive displays. Data-Driven: Analyze customer data for merchandising decisions. In-Store Events: Host fashion shows and workshops. Visual Consistency: Maintain a consistent brand identity. Continuous Learning: Stay updated on industry trends. Feedback: Actively seek and use customer feedback.

已翻译

赞
Luca Valentini

Experienced Retail Buyer // Customer Service // CIPD Level 5 Student
举报内容
Creating a unique visual merchandising style that keeps customers coming back starts with a deep understanding of your target audience. Knowing their preferences, lifestyle, and aspirations is key to crafting a shopping experience that resonates. It's like designing a personalized journey for each visitor to your store, making them feel seen and understood. When your displays speak directly to their desires, you're not just selling products, you're creating lasting connections. Remember, in the world of visual merchandising, it's not just about what you show, but who you show it to! ???? #VisualMerchandising #CustomerEngagement #RetailStrategy"

已翻译

赞
Motiur Rahman Mamun

Lead sourcing and Business Development Manager (OutwearDept) at Versatile tex BD buying
举报内容
To create a unique visual merchandising style, blend creativity with consistency. Develop a distinctive store layout, color scheme, and signage. Curate product displays that tell a 1sty 1stly compelling story. Regularly refresh the displays to maintain novelty. Incorporate interactive elements and sensory experiences. Solicit and act on customer feedback. Continuously monitor trends and competitors. By doing so, you'll engage customers and create a memorable shopping experience that encourages repeat visits.

已翻译

赞
Jane Pabon

Owner at Jane Pabon Consignment Boutique
举报内容
Be true to who you are Don't overthink it Don't be influenced Color, texture, eye catching This is the time to let your imagination run free Turn on your favorite up beat music Most of all enjoy the process and have fun! XO JP

已翻译

赞

加载更多内容

2 Define your brand identity

The next step is to define your brand identity and how you want to express it through your visual merchandising. What is your brand's personality, voice, and story? What are your values, mission, and vision? How do you differentiate yourself from your competitors? By having a clear and consistent brand identity, you can create a unique visual merchandising style that reflects your brand's essence and connects with your customers on an emotional level.

添加您的观点

Zo? Damacela

Design Director at Macy’s
举报内容
Always start with a Brand Book or a Brand Profile. Outline exactly what opportunities in the market your brand will fill. Curate clear visuals for the assortment, marketing materials, logos & hangtags, colors, fonts, etc to ensure all cross functional teams are aligned on a common vision. At every touch point, refer back to your Brand Book and hold yourself accountable to deliver on the vision outlined in it. That is essential to building brand recognition, brand loyalty, and brand love.

已翻译

赞
Teodora T.
举报内容
What is your brand saying? What is its gender. What are the "human characteristics" that can be assigned to your brand. Remember the AI animal illustrations of car brands recently! What's your personification of the brand?

已翻译

赞

3 Choose your color scheme

One of the most important elements of visual merchandising is color. Color can influence your customers' mood, perception, and behavior. It can also create contrast, harmony, and hierarchy in your displays. To create a unique visual merchandising style, you need to choose a color scheme that matches your brand identity and your target audience. You can use a color wheel to find complementary, analogous, or triadic colors, or use color psychology to select colors that evoke certain emotions or associations.

添加您的观点

Teodora T.
举报内容
Colors are probably the most powerful and the most neglected at the same time element of merchandising. First off, don't go for mimicry. More of the same red and yellow chips will make your product invisible in the sea of all other products. Think materials. Target group. What would draw their attention? Recently I consumed shrimp manioka chips from a translucent bag with contours of prawn in purple and orange colors. It stood out and drew my attention. It is also a promise to the Consumer that contents are crispy and not broken, of appealing look and not irregularly baked and with funny spots, etc. If you can keep that kind of promise choose a color that will make your product stand out.

已翻译

赞

4 Use props and textures

Another way to create a unique visual merchandising style is to use props and textures to add interest, depth, and dimension to your displays. Props and textures can help you create a theme, tell a story, or highlight a feature of your products. They can also help you create a sensory experience for your customers, as they can touch, feel, and interact with your displays. You can use props and textures that relate to your brand, your products, or your season, or use unexpected or creative ones to surprise and delight your customers.

添加您的观点

5 Incorporate signage and lighting

Signage and lighting are also essential components of visual merchandising. They can help you communicate your message, guide your customers, and create a mood. To create a unique visual merchandising style, you need to use signage and lighting that are consistent with your brand identity and your color scheme. You can use signage to convey your brand name, logo, slogan, or call to action, or to inform, educate, or persuade your customers. You can use lighting to draw attention, create focus, or set the tone of your displays.

添加您的观点

6 Update and optimize regularly

The final step to creating a unique visual merchandising style is to update and optimize it regularly. Visual merchandising is not a one-time thing, but a dynamic and ongoing process. You need to keep your displays fresh, relevant, and appealing to your customers, and to test and measure their effectiveness. You can update and optimize your visual merchandising based on your sales data, customer feedback, market trends, or seasonal changes, or to introduce new products, promotions, or events.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Merchandising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you create a unique visual merchandising style that keeps customers coming back?

1

2

3

4

5

6

7

1 Know your target audience

2 Define your brand identity

3 Choose your color scheme

4 Use props and textures

5 Incorporate signage and lighting

6 Update and optimize regularly

7 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

更多Merchandising相关文章

更多相关阅读内容

How can you create a unique visual merchandising style that keeps customers coming back?

1

2

3

4

5

6

7

1 Know your target audience

2 Define your brand identity

3 Choose your color scheme

4 Use props and textures

5 Incorporate signage and lighting

6 Update and optimize regularly

7 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

查看其他技能