How can you create a unified visual identity across your content design portfolio?

Rome wasn't built in a day. But any work is better than no work. Waiting for perfection isn't advised by any working designer. Try everything. Choose a few things, be open to more and let go of the rest. Your niche will find you. You can't have passion for what you haven't tried yet. Struggle first, appreciate later. Refine always. :)

Learn to see not just Look. See all the way down to a colors core. Literally try to mix the colors in your mind to know how that color was made. Sharpen your ability to see how much yellow goes into making the blue that will mix the right green that will need a little red to make the right oxblood. You'll see is all in your eye. The computer only provides limitations. You'll have to be the one to compensate and work to make the color work for you and to get as close as possible to the color in your mind. Digital tools to use so you can universally agree or achieve a result: Buy Pantone Connect plugin and load it into Illustrator & Photoshop. Save colors to your Library in Adobe and use them across all their apps. Get the printed books too.

Funny enough begin from the end and work your way back to the front. Your logo will reveal itself from your intended end result. How you'd like to be perceived, what your goal for how your work will be appreciated or maybe even just to have simplicity. Start from the end and work your way back. Then peel away any unnecessary details and refine to its simplest design. A pencil, your mind and hand will be the first attempt then finalize digitally once you're ready to refine for digital uses. Never use Canva or Logo Maker. Draw it in illustrator, Convert and export to .ai, .svg, Illustrator eps, Photoshop eps, png and jpg. Done. Label properly, use everywhere. Choose the right one for the right application. evolve it when necessary.

Go digital and let nothing hold you back. 1 great piece will get you the job. Maybe it's a video reel of your work or a printed book you mail out. Maybe it's a microsite. There are no rules to the right way. Just get it into the hands of decision makers.

Don't beat a dead horse. For your "Work" Manage expectations and balance the risk vs reward for paying bills. There should be no limits or lengths you'll go for your art though.