登录查看更多内容

How can you create unbiased online surveys using search engines?

由人工智能和领英社区提供技术支持

Online surveys are a popular and convenient way to collect data from your target audience, but how can you ensure that your questions and results are not influenced by search engine bias? Search engine bias refers to the tendency of search engines to favor certain sources, keywords, or perspectives over others, which can affect how people search for and access information online. In this article, you will learn how to create unbiased online surveys using search engines, by following these five steps:

在这篇协作文章中查找专家回答

由社区从 3 条内容中精选。了解更多

1 Choose a reliable survey platform

Choosing a survey platform is the first step in creating and distributing your survey online. There are plenty of free and paid options, such as Google Forms, SurveyMonkey, or Typeform. It's important to look for a platform that has features like customizable design and layout, multiple question types and formats, logic and branching options, data validation and security, data export and integration, and reporting and analytics.

添加您的观点

Christian Kuntz H.

Marketing Lead | Athenas | A-Speakers | Opus Group
举报内容
At Bilendi we use our own platform. This allows us to manage the data completely free of third party influences. The user will never leave our page and therefore keeps a high degree of trust and comfort. We control the flow of the surveys and can make small changes to the design and build of the entire set up. Reporting also comes easy once you use your own platforms as the data lands in your hands real time and without watermarks or passing through third party companies, requiring extra permissions. A benefit of the third party providers are the integrations. With Google forms you are quickly able to analyse the data using AI for live updates on the data you are getting in from your survey be it text/audio/photos/video.

已翻译

赞

2 Define your research objectives and questions

The second step in conducting a survey is to define your research objectives and questions. This will direct the design and content of the survey. Make sure you have a precise purpose for conducting the survey and a target population that you want to reach. Additionally, avoid asking too many or too vague questions, as this can reduce the response rate and the quality of data. Aim to ask questions that are relevant and meaningful to your research objectives, simple and concise, neutral and objective, measurable and actionable, valid and reliable.

添加您的观点

Christian Kuntz H.

Marketing Lead | Athenas | A-Speakers | Opus Group
举报内容
Most surveys suffer from the problem of leading questions. As people tend to give answers that they believe the surveyor wants to hear, it is important that the questions are not suggestive in any way. To ensure the quality of responses, I'd test the survey on a focus group before launching it. This can help in identifying any potential issues and improve the quality of the responses. It is already difficult to find willing respondents, so design your surveys to eliminate bias.

已翻译

赞

3 Use search engines to find and refine keywords

The third step is to use search engines to find and refine keywords that you can use to create your survey questions and options. Keywords are the words or phrases that people use to search for information online, so they are essential for understanding the language and preferences of your target audience. To do this, you should explore different topics and subtopics related to your research objectives, identify common and relevant keywords, compare and contrast different keywords and their popularity, frequency, and competition, then select and refine specific, relevant, and unbiased keywords for your survey questions and options.

添加您的观点

Christian Kuntz H.

Marketing Lead | Athenas | A-Speakers | Opus Group
举报内容
Understanding the context of your question is paramount to getting true responses. Doing research, especially with regular keyword trends, can be a muddy affair. With the keyword data getting more volatile due to more fast paced internet usage, you would would be missing out if you based your research on keyword research. Finding long tail keywords with clear meaning might be the best chance at reducing bias using this research method.

已翻译

赞

4 Test your survey questions and options for bias

Testing your survey questions and options for bias is the fourth step, as bias can affect the validity and reliability of results, as well as damage your reputation and credibility. You can use search engines to check the accuracy and neutrality of facts, sources, and references; the diversity and inclusivity of language, terminology, and examples; feedback and reviews of similar surveys or topics; trends and changes in keywords and topics over time; and cultural and ethical implications of your questions and options.

添加您的观点

5 Distribute your survey online and analyze your data

The fifth and final step in creating unbiased online surveys is to distribute them online and analyze your data. Search engines can be used to help with both tasks, such as finding and reaching your target audience with relevant keywords, hashtags, social media, forums, blogs, or websites. Additionally, search engines can be utilized to optimize your survey title, description, and link by using catchy, informative, and unbiased keywords and phrases. You can also use tools such as Google Analytics, Google Trends, or Google Search Console to monitor and evaluate your survey performance. Furthermore, tools such as Google Sheets, Google Data Studio, or Google Charts can be used to analyze and visualize your data in different formats and styles. By following these five steps and utilizing search engines to their fullest potential, you can collect valuable and reliable data from your target audience.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Search Engines

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you create unbiased online surveys using search engines?

1

2

3

4

5

6

1 Choose a reliable survey platform

2 Define your research objectives and questions

3 Use search engines to find and refine keywords

4 Test your survey questions and options for bias

5 Distribute your survey online and analyze your data

6 Here’s what else to consider

Search Engines

给文章评分

感谢您的反馈

更多Search Engines相关文章

更多相关阅读内容

How can you create unbiased online surveys using search engines?

1

2

3

4

5

6

1 Choose a reliable survey platform

2 Define your research objectives and questions

3 Use search engines to find and refine keywords

4 Test your survey questions and options for bias

5 Distribute your survey online and analyze your data

6 Here’s what else to consider

Search Engines

给文章评分

感谢您的反馈

查看其他技能