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How can you create a strong opening and closing in your BI presentation?

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Business intelligence (BI) presentations are powerful tools to communicate data-driven insights and recommendations to your audience. However, to make a lasting impact, you need to craft a strong opening and closing that capture their attention, interest, and action. In this article, you will learn how to create a compelling introduction and conclusion for your BI presentation, based on your audience analysis and your main message.

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Alex Souza

Generative AI | Analista de Dados | Ciência de Dados | Mentor em Dados | Professor | MTAC
Jheython Santana

Diretor Geral na Tetra Educa??o

1 Know your audience

Before you design your opening and closing, it is important to understand who you are talking to, what they care about, and what they expect from you. To tailor your presentation to their needs, preferences, and level of understanding, you should conduct an audience analysis. You can use surveys, interviews, social media, or analytics to gather information about your audience. Key questions to ask include their background, role, and goal; their current situation, problem or opportunity; their attitude, interest, and knowledge about your topic; their main questions, concerns or objections; and their preferred formats, channels and styles of communication.

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Alex Souza

Generative AI | Analista de Dados | Ciência de Dados | Mentor em Dados | Professor | MTAC
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Na minha opini?o, isso é fundamental, você precisa entender com quem está falando. Se s?o colegas técnicos, você pode ir mais fundo nos detalhes técnicos. Mas, se for uma audiência de gestores, o foco deve ser nos insights de negócios e impactos. Isso determina a linguagem, o tipo de dado que você vai destacar, e até mesmo quais ferramentas usar. Fica a dica!

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Jheython Santana

Diretor Geral na Tetra Educa??o
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Uma certa vez um diretor comercial de uma empresa me pediu para ser feito um projeto de BI. Chegando lá, vi que a empresa tinha diversos relatórios já criados. Perguntei: "Mas vocês já tem BI para tudo praticamente, o que você precisa de mim?" - E ele respondeu: "Temos vários relatórios, mas todos eles trazendo informa??es desnecessárias, e as que precisamos, n?o est?o aqui." Este tipo de coisa só aconteceu pela a pessoa que criou os primeiros relatórios cometeu os seguintes erros: - N?o conhecia bem a área e público que iria analisar aqueles dados. - N?o foi humilde o suficiente e n?o teve uma comunica??o eficiente em simplesmente perguntar se aqueles dados eram o que o setor precisava. N?o saia criando relatórios de BI desta forma.

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Swati Kashyap

Scrum Expert | Data Specialist | Master of Excel & Presentations | Project & Client Management Professional
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To create a strong opening in BI presentation, we can start with a compelling statistic or anecdote related to the topic. For the closing, just summarize key points, restate the main message, and end with a thought-provoking question or call to action to leave a lasting impression.

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Venkatesh Haran

Senior Patent Counsel
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Captivate your audience from start to finish! Craft an electrifying opening that resonates with their deepest desires, igniting their curiosity and leaving them craving more. Then, seal the deal with a closing that shatters their paradigms, etching your message indelibly into their minds - a masterpiece they'll never forget!

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James Muguro

Functional Business Analyst | Microsoft Dynamics 365 Business Central Functional Consultant | Driving Business Growth Through Technology
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Hook 'em: Open with a surprising stat, relatable story, or question about a business challenge. Land the plane: Briefly summarize key takeaways, call to action (next steps!), and leave a lasting impression with a future-oriented statement

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2 Define your main message

Once you have a clear picture of your audience, you need to define your main message: the one thing you want them to remember and act on after your presentation. Your main message should be concise, specific, and relevant to your audience's needs and goals. It should also be supported by evidence, such as data, facts, or stories. Your main message will guide your opening and closing, as well as the structure and content of your presentation.

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Venkatesh Haran

Senior Patent Counsel
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Unleash the power of focus! Chisel your core message to a razor-sharp point that pierces through noise and distractions, resonating with your audience's deepest desires. This singular beacon will illuminate your path, guiding every word and slide towards profoundly impacting minds and igniting transformative action.

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3 Craft your opening

Your opening is your first impression and your chance to capture your audience's attention and curiosity. To do this, you should establish rapport and credibility, provide context and motivation for the topic, preview your main message and agenda, and invite participation and feedback. To make an engaging opening, you can ask a question or poll, share a story or quote, show visuals or videos, or make a bold statement, prediction, or challenge.

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Venkatesh Haran

Senior Patent Counsel
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Shatter preconceptions with an explosive opening that detonates in their minds! Draw them in with gripping narratives that stoke insatiable curiosity. Disrupt their assumptions through mind-bending questions that reframe their worldview. Build suspense and captivate them utterly - for this is merely the spark that ignites an inferno of insights to come.

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4 Deliver your closing

Your closing is your last chance to reinforce your main message and persuade your audience to take action. To create a memorable closing, you can repeat a phrase, slogan, or metaphor; show a testimonial, case study, or result; ask a rhetorical question, feedback, or recommendation; or even end with a joke, compliment, or challenge. However, it is important to summarize your key points and benefits, restate your main message and call to action, address any questions, concerns, or objections you may have received, and express appreciation and follow-up steps.

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Venkatesh Haran

Senior Patent Counsel
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Let your closing be the deafening thunder that reverberates through their souls! Unleash a torrent of profound insights crystallized into an unshakable call to action. Seal the truth you've unveiled with rhetorical brilliance that obliterates doubt. Let this crescendo echo eternally, burned into their consciousness as a life-altering moment.

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5 Practice and refine

Creating a strong opening and closing for your BI presentation is essential for capturing your audience's attention, interest, and action. To refine them until they are clear, concise, and compelling, you can use various tools and methods. For instance, record and review your presentation, ask for feedback and suggestions, use a timer and a checklist, or rehearse in front of a mirror or with a friend or colleague. By following these steps, you can ensure that your opening and closing are effective.

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Alex Souza

Generative AI | Analista de Dados | Ciência de Dados | Mentor em Dados | Professor | MTAC
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Na minha opini?o, a prática leva à perfei??o. N?o importa qu?o bom é o seu conteúdo, uma apresenta??o mal ensaiada pode falhar. Pratique várias vezes, se possível na frente de um colega ou mentor para receber feedback. Isso ajuda a melhorar a entrega e a afinar o conteúdo.

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Venkatesh Haran

Senior Patent Counsel
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Polish those diamonds until they outshine the sun itself! Rehearse relentlessly, honing every word into a razor-edged weapon to sear into minds. Seek brutal feedback, then forge those critiques into an unbreakable alloy of perfection. For when you unleash that opening salvo and deliver the final detonate blow, it must annihilate complacency and leave audiences forever transformed.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Venkatesh Haran

Senior Patent Counsel
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Harness the lightning that electrifies souls! Your opening should be a velvet-gloved hand that gently cups their face, locking gazes, before the closing detonates like a thunderclap - searing your truth eternally into their beings. Let no opportunity be squandered to weave spellbinding narratives that transcend data and statistics. From the first breath to the final rapturous moment, you must craft an experience that doesn't merely inform, but utterly transforms your audience's reality. For in those bookended instants lie the power to incarnate new paradigms.

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How can you create a strong opening and closing in your BI presentation?

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3

4

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6

1 Know your audience

2 Define your main message

3 Craft your opening

4 Deliver your closing

5 Practice and refine

6 Here’s what else to consider

Business Intelligence

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How can you create a strong opening and closing in your BI presentation?

1

2

3

4

5

6

1 Know your audience

2 Define your main message

3 Craft your opening

4 Deliver your closing

5 Practice and refine

6 Here’s what else to consider

Business Intelligence

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