How can you create a strategic partnership in the speaking industry?

2 Research and reach out

Once you have a list of potential partners, you need to do some research and reach out to them. You can use online platforms, such as social media, podcasts, blogs, or websites, to learn more about their work, their values, and their needs. You can also attend events, join groups, or ask for referrals to connect with them personally. When you contact them, be respectful, genuine, and concise. Explain who you are, what you do, and why you are interested in partnering with them. Highlight the benefits of working together and propose a specific idea or offer.

3 Negotiate and formalize

After you get a positive response from a potential partner, you need to negotiate and formalize the terms of your partnership. You need to discuss and agree on the scope, duration, roles, responsibilities, expectations, and outcomes of your collaboration. You also need to decide how you will share the costs, risks, and rewards of your partnership. You may need to sign a contract or a memorandum of understanding to protect your rights and interests. You should also communicate regularly and transparently with your partner to avoid misunderstandings and conflicts.

4 Deliver and evaluate

The final step of creating a strategic partnership is to deliver and evaluate your results. You need to work together with your partner to execute your plan, deliver your value, and achieve your goals. You should also monitor and measure your performance, feedback, and impact. You should celebrate your successes and acknowledge your challenges. You should also review and reflect on your partnership and decide whether you want to continue, modify, or end it. You should always express your gratitude and appreciation to your partner and maintain a good relationship.