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How can you create social media graphics that are both authentic and aspirational for your personal brand?

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Social media graphics are powerful tools to showcase your personal brand, attract your ideal audience, and communicate your value proposition. But how can you create visuals that are both authentic and aspirational, without compromising your integrity or credibility? In this article, you'll learn some tips and best practices to design social media graphics that reflect your personality, goals, and vision, while also inspiring and engaging your followers.

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Hanzala Sardar

Writing LinkedIn Content That Builds Authority & Attracts Leads ?? | Trusted Ghostwriter for Entrepreneurs & Founders |…

1 Define your brand identity

Before you start creating any graphics, you need to have a clear idea of what your personal brand stands for, who you are, and what you want to achieve. Your brand identity is the foundation of your visual style, tone, and message. To define your brand identity, you can ask yourself questions such as: What are your core values, strengths, and passions? What is your unique selling proposition or differentiation factor? What are your short-term and long-term goals? How do you want to be perceived by your audience? What are the benefits and solutions you offer to your clients or customers?

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Hanzala Sardar

Writing LinkedIn Content That Builds Authority & Attracts Leads ?? | Trusted Ghostwriter for Entrepreneurs & Founders | Geophysicist - Gold Medalist ??
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Graphics illustrates your brand identify. But it doesn't start with creating graphics. It starts with your WHY. To craft your brand identity, you need to identify your purpose, and when & how you want to achieve. This helps in building a strong foundation for your brand identity.

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Senthil Kumar Subramani

Designer & Printer @ teeztotaller( custom tshirt printing company), Content Creator on YouTube
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I am using color, Icons should speak instead of texts and share some key points about process and products. The layout should be very clear and visible. The clients will have empathy when views our brand designs

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Julius Yankson

Digital Communications Strategist with the focus on crafting strategies that amplify voices and drive impact for brands online ?? ??
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To create authentic and aspirational social media graphics for your personal brand, combine genuine moments from your life with inspirational content. Showcase your real experiences, challenges, and growth, while infusing your brand's core values and aspirations. This combination fosters a relatable, trustworthy, and motivating online presence.

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2 Choose your color palette and fonts

Once you have defined your brand identity, you can translate it into a consistent and coherent color palette and font selection. These elements will help you create a recognizable and memorable visual identity that expresses your brand personality and mood. To choose your color palette, you can use tools like Coolors or Adobe Color to generate harmonious combinations based on color theory principles. You can also get inspiration from your niche, industry, or personal preferences. To choose your fonts, you can use tools like Google Fonts or Font Squirrel to find fonts that match your brand voice and message. You can also mix and match different font styles, such as serif, sans serif, or script, to create contrast and hierarchy.

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Hanzala Sardar

Writing LinkedIn Content That Builds Authority & Attracts Leads ?? | Trusted Ghostwriter for Entrepreneurs & Founders | Geophysicist - Gold Medalist ??
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Your color palette and font must be consistent throughout. There aren't any hard and fast rules; you can choose what you like. You can't wake up one morning and decide not to continue with the combinations. So, take your time to choose the right ones.

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3 Use high-quality images and icons

Another key component of your social media graphics is the use of images and icons. These elements can help you convey your message, illustrate your points, and add visual interest to your graphics. However, you need to make sure that the images and icons you use are high-quality, relevant, and aligned with your brand identity. To find images and icons, you can use free or paid resources like Unsplash, Pexels, Pixabay, Flaticon, or Noun Project. You can also use your own photos or illustrations, as long as they are clear, sharp, and well-lit. You can also edit your images and icons to match your color palette, add filters, or crop them to fit your graphic size.

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4 Write catchy headlines and captions

Besides the visual elements, you also need to pay attention to the text content of your social media graphics. Your headlines and captions are the first thing that your audience will read, so they need to be catchy, concise, and compelling. Your headlines and captions should summarize the main idea of your graphic, spark curiosity, and encourage action. To write catchy headlines and captions, you can use techniques like asking questions, making statements, using numbers, or adding emojis. You can also use tools like CoSchedule Headline Analyzer or Sharethrough Headline Analyzer to evaluate and improve your headlines.

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Hanzala Sardar

Writing LinkedIn Content That Builds Authority & Attracts Leads ?? | Trusted Ghostwriter for Entrepreneurs & Founders | Geophysicist - Gold Medalist ??
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Headlines are the first thing your audience will read, so they need to pique curiosity and be centered on your ICP. They must answer three questions: who you help, how you help, and why you help.

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5 Follow the best practices for each platform

Finally, you need to consider the best practices for each social media platform that you use. Different platforms have different requirements, preferences, and audiences, so you need to adapt your graphics accordingly. For example, you need to use the optimal image sizes, formats, and aspect ratios for each platform, such as 1080x1080 pixels for Instagram, 1200x628 pixels for Facebook, or 1500x500 pixels for Twitter. You also need to use the appropriate hashtags, keywords, and tags for each platform, to increase your visibility and reach. You can use tools like Canva, Adobe Spark, or Crello to create and resize your graphics for different platforms.

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Hanzala Sardar

Writing LinkedIn Content That Builds Authority & Attracts Leads ?? | Trusted Ghostwriter for Entrepreneurs & Founders | Geophysicist - Gold Medalist ??
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You can't use the same graphic on every single social media platform because each one has different requirements. Canva is the best tool when it comes to resizing your graphics for different platforms.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create social media graphics that are both authentic and aspirational for your personal brand?

1

2

3

4

5

6

1 Define your brand identity

2 Choose your color palette and fonts

3 Use high-quality images and icons

4 Write catchy headlines and captions

5 Follow the best practices for each platform

6 Here’s what else to consider

Personal Branding

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感谢您的反馈

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How can you create social media graphics that are both authentic and aspirational for your personal brand?

1

2

3

4

5

6

1 Define your brand identity

2 Choose your color palette and fonts

3 Use high-quality images and icons

4 Write catchy headlines and captions

5 Follow the best practices for each platform

6 Here’s what else to consider

Personal Branding

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感谢您的反馈

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