登录查看更多内容

How can you create SEO-friendly content that aligns with your audience's values?

由人工智能和领英社区提供技术支持

Creating SEO-friendly content is not just about optimizing your keywords, meta tags, and links. It's also about understanding your audience's values, needs, and preferences, and crafting content that resonates with them. In this article, you'll learn how to align your content with your audience's values, and how this can benefit your SEO strategy and your brand reputation.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Define your audience's values

Before you write any content, you need to know who you're writing for and what they care about. Your audience's values are the beliefs, principles, and goals that guide their decisions and actions. For example, some values might be sustainability, innovation, diversity, or quality. To identify your audience's values, you can use tools like surveys, interviews, personas, or social media analysis. You can also look at your competitors' content and see what values they appeal to or ignore.

添加您的观点

Hal Hackett

When your audience sees your content for the first time, you have 10 seconds or less to earn their attention. Even if you have 10 pages of content.
举报内容
To create SEO-friendly content that aligns with your audience's values, it helps to share the values of your audience. If you can be part of your own audience, then you have insight not just into what they have searched for in the past, but to what they may search for in the future as well.

已翻译

赞

2 Align your content with your audience's values

Once you have a clear picture of your audience's values, you can use them to inform your content strategy. This means choosing topics, formats, tones, and messages that reflect and reinforce your audience's values. For example, if your audience values sustainability, you can write content that showcases your environmental practices, offers tips on how to reduce waste, or features stories of eco-friendly customers. You can also use words and images that convey a sense of responsibility, care, and respect for the planet.

添加您的观点

MD ALAMIN HOSSAIN?

Web Content Writer | Copy writer| Ghostwriter | Helping you make money with writing and marketing. Sharing what I've learned from 5+ years of Health Niche marketing experience |
举报内容
To create SEO-friendly content that aligns with your audience's values, you need to: Understand your target audience. What are their values? What are their needs and pain points? What are they interested in? Once you understand your audience, you can start to create content that is relevant and valuable to them. Research relevant keywords. What keywords are your target audience searching for? Use keyword research tools to identify relevant keywords that you can use in your content. Write content that is informative and engaging. Your content should be well-written and informative, but it should also be engaging and interesting to read. Use clear and concise language, and break up your text with images, videos, and other multimedia elements.

已翻译

赞

3 Optimize your content for SEO

Aligning your content with your audience's values not only helps you build trust and loyalty, but it can also boost your SEO performance. To do this, you should include keywords that reflect your audience's values and intents in your titles, headings, body, and meta tags. Additionally, creating content that answers your audience's questions, solves their problems, or inspires them to take action is essential. Furthermore, using internal and external links that support your content and your audience's values is important; avoid linking to sources that contradict them. Finally, it's beneficial to encourage your audience to share, comment, and review your content, and respond to their feedback.

添加您的观点

4 Measure and improve your content

Finally, you need to monitor and evaluate your content's performance and alignment with your audience's values. You can use tools like Google Analytics, Search Console, or social media analytics to track your traffic, rankings, conversions, and engagement. You can also use qualitative methods like feedback forms, testimonials, or case studies to collect your audience's opinions and stories. Based on your data and insights, you can identify what works and what doesn't, and make adjustments to your content strategy accordingly.

添加您的观点

5 Keep learning and experimenting

Creating SEO-friendly content that aligns with your audience's values is an ongoing process that requires constant learning and experimentation. You need to keep up with the latest SEO trends and best practices, as well as the changing needs and preferences of your audience. You also need to test different content ideas, formats, and channels, and see what resonates with your audience the most. By doing so, you can create content that not only ranks well on search engines, but also connects with your audience on a deeper level.

添加您的观点

Scott Murray

Shifting Mindsets and Messages to Break Content Barriers and Build Connection | Content Strategist | Strategic Messaging Advisor | S.T.A.M.P. Framework Creator | Author, & Podcast Host
举报内容
It's critical to recognize two things when it comes to SEO today: 1. It's different from what it was ten years ago. Strategies and impact levels have changed. You will likely struggle if you're still writing content and stuffing it with keywords like people did ten years ago. 2. Most product/industry/promotional-based SEO blog topics have already been written; your consumer has seen them all. They can tell the difference between a blog written to help a brand with SEO and one written to provide them with value. Be different, take a unique stand on something, and dive deeper with original research and collaboration that compliments SEO.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Ghazal Lalevand

marketing Manager
举报内容
Research audience values, identify relevant keywords, create valuable and engaging content, optimize on-page elements, prioritize user experience, encourage social engagement, and monitor performance.

已翻译

赞
Lucy Thorpe

Freelance Beauty Writer, SEO Copywriter and Content Writer | Featured in Who What Wear, Refinery29, Business Insider and PS | ? Availability from March ?
举报内容
You need to write for the human audience first and then search engine algorithms. The quality of content and how the audience interacts with it all goes towards how the algorithm ranks the content. This supports SEO, which is why it's so important to write for humans first.

已翻译

赞

Content Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you create SEO-friendly content that aligns with your audience's values?

1

2

3

4

5

6

1 Define your audience's values

2 Align your content with your audience's values

3 Optimize your content for SEO

4 Measure and improve your content

5 Keep learning and experimenting

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

更多Content Strategy相关文章

更多相关阅读内容

How can you create SEO-friendly content that aligns with your audience's values?

1

2

3

4

5

6

1 Define your audience's values

2 Align your content with your audience's values

3 Optimize your content for SEO

4 Measure and improve your content

5 Keep learning and experimenting

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

查看其他技能