How can you create a sales promotion that doesn't rely on discounts?

Providing services without cost can be highly valuable in demonstrating the level of care and rapport that what you are offering is something that you stand by

- In my experience, people like feeling special. So creating club offers or see it first, could be one option. When you have a base of buyers or fans, sending them info for some product that is not open to the public, drives sales. Also, the other way around, informing them for a product that will be discontinued. Another option could be promoting a club or membership and explaining how much should they spend in order to become eligible for some future benefits.

Consider implementing a limited-time exclusive access strategy, offering early access to new products, services, or features for loyal customers or those who meet certain criteria. Leverage the power of storytelling by creating a compelling narrative around your brand, intertwining it with the promotion to evoke emotional connections. Alternatively, design a gamified experience where customers can unlock rewards through participation and interaction with your brand, fostering a sense of fun and community. By focusing on enhancing the overall customer experience and perceived value, this approach not only stimulates sales but also cultivates a lasting and loyal customer base.

Limited offers can be very useful in demonstrating that whether it be seasonal or otherwise, the specific offer is not commonplace and exists only for a limited window as a means of goodwill given the season or time of year

Discounts are often perceived as devaluing your service or offering. In many ways taking a more personalised approach shows a level of care and specific value that can immediately rapport as a value add

Just show the customer that your product/service/approach will move them from friction to fluidity. Understand their needs and show how you deliver a solution. Be trustworthy and likable and show genuine interest in reducing their friction. All of this helps build trust which will increase sales. If you get gimmicky or provide things like discounts then it will be very difficult to get them to eventually pay full price. If they will only buy at a discount then maybe they aren't the right customer and you move on.

A recent trend among big brands is to offer exclusive experiences or limited-edition products. A notable example is a leading tech company that bundled their new smartphone with a virtual concert experience, giving customers access to an exclusive online event with a popular artist. Another approach seen in the beauty industry is offering personalized product engraving for a limited time, adding a special touch to purchases without lowering the price. These kinds of promotions create excitement and a sense of exclusivity, encouraging sales through unique value additions rather than traditional discounts.

The best way to avoid using discounts is to know your customer. In B2B sales, this means knowing their business, their products and knowing them personally. This helps (a) build trust and (b) provide solutions that deliver on their needs/desires. If you do that effectively, you'll never need discounts.