How can you create a research dissemination plan that reaches a broad audience?

I am a strong advocate to disseminate scientific information to a non technical audience. One of the problems of research is niched information. To overcome this issue, the information must be rewritten in a non technical manner. This can be achieved by asking an audience the level of understanding of the work to be disseminated. It is also important to define the channel of communication that will be chosen to transmit the knowledge. If the first two are done properly and a well defined impact statement is outlined, your work can reach a broader audience that can contribute to your work's prestige.

It's easy and simple. 1. Publish in a relevant high-impact journal. 2. Present in seminars & scientific research conferences. 3. Unpack the science in a manner that will allow the "general" public to find meaning in your findings and get this version of your paper published by journalists in online daily papers or print media. 4. Pass this information to students if you hold a faculty position.

The first step in creating a productive research dissemination plan is identifying your target audience and understanding their needs and interests. Using?a variety of techniques, such as stakeholder analysis or surveys, to acquire information will help to?successfully segment?your audience. By customizing messaging, formats, and distribution methods according to this data, you can make sure that your study is seen by a larger and more attentive audience.

In my experience, a good practice in community engagement that is fundamental for effective research dissemination is to be aware of inherent beliefs and biases that may help or hinder communicating the message. A one-size-fits-all approach fails everytime everywhere, and may do more harm than good. Also, for participatory action research, one needs to go beyond just identifying one's audience, and forge a bond of mutual trust, often involving knowledge brokers.

There are three types of audiences: 1. usual people who want to be amused; 2. middle classes who follow economic news and information that help them to make better their life; 3. and experts in our topic who follow informative content on a determined subject. These audiences use different platforms and like their own specific content. For instance, experts pay money to get their content and don't like that you provide a conclusion for them; they like to get informed and then make their conclusion.

Science and technology dissemination should reach reach larger audience including administrators and general public so that they become champions and advocates of benefits of science and research funding. Unless they are on your side they become sceptical of outcomes of research and academic institutions.

A research objective should be the driving force behind every task you assign and each question that you ask. These objectives should be centered on specific features or processes of your product. By having a solid understanding of the information you need when running your usability study, you’ll be able to better stay on track throughout your development process. Before you write your objective, you need a problem statement, which you can source from your support team and the frequent customer issues they encounter, negative customer reviews, or feedback from social media. From there, your objective might look like, “Do people find value in this new product idea?” or “How do our competitors describe their offerings compared to us?”

Define clear objectives for research dissemination by outlining specific goals such as reaching target audiences, sharing findings through accessible channels, fostering engagement, and contributing to knowledge translation for broader impact.

I guess to dissiminate your research its important 1. Design your objectives 2. Publish it a suitable journal where people can read your work for free and contact you 3. Make your data generalizable

The impact of your research is different to each one of these groups. You want researchers to cite your work and use your methods; inform policy-makers and practitioners; but also educate the public. As different groups need different approaches (e.g. not use academic terms to society; policy-makers might not be interested in your literature contribution, but in your implications), you also want to engage with your target groups in different ways. Certainly, it also depends on your research. Some research simply does not have policy relevance, but is a very important academic contribution. Given your identified target groups you can define different goals, e.g. citations, seminar invitations, invitations to expert groups, open discussions.

Address pedagogies in a multidisciplinary approach. For research to be impactful it must address cross cutting issues and priority areas per region.

The central message should indicate two things: first, whether the main study aim (or purpose) was accomplished, and second, how that finding might be applicable to the 'big picture' (i.e., its clinical or research relevance). These statements are best written in two sentences, to avoid an excessively long sentence. Coming up with a central message for your research can be difficult, because you have to relate a single, key finding to a large, typically complex field of interest. Moreover, your central message must be reasonable. In crafting a central message, you must also consider the study design, because the take-home message will be different for a case study, an original research/clinical study, and a review.

Keep these guidelines in mind for all types of research papers: Initial formatting. Citation tools Use automation tools for citations. Some useful tools make citations easier by automatically generating a citation list and bibliography. Many work with APA, MLA, and CMOS styles. Check for plagiarism Use a plagiarism detector to make sure your paper isn't unintentionally plagiarizing. Proofread your work Editing is necessary for any type of writing, but you’ll need to revisit several distinct areas with a research paper: Check that you’ve correctly formatted citations. such as incorrect numbering of footnotes (e.g., Chicago style) or forgetting to include a source on your citations page.

Select dissemination formats based on target audience, content complexity, and accessibility. Consider options like articles, infographics, videos, and presentations to effectively communicate research findings in a user-friendly and engaging manner.

There is a simple rule; different target groups, different formats. To make you research know among other academics in your fields, post about it on research plattforms, make your paper and data publicly available, actively go to conferences and seek seminar opportunities. For a broader public, you want to actively reach out to journalists (they don't stumble over your research, you need to make it interesting for them).

With the rise of social media, short-format videos are becoming more and more popular. Making short clips where the research is explained with an engaging tone of voice and colorful infographics can make the results disseminated to a younger generation.

Select channels based on your target audience, such as academic journals for scholars, social media for wider public engagement, or conferences for specialized communities. Tailor to reach your intended audience effectively.

Nowadays we can have the advantage of technologies, such as AI, which can be used to segment and classify information into different interest groups linked to other factors such as culture, geopolitics, trends, and market, among other factors. Where the obtaining of information from interest groups can be streamlined and thus be able to optimize the dissemination of information faster!

Crafting a successful research dissemination plan entails identifying the target audience, establishing clear objectives, selecting appropriate channels, tailoring messaging, creating engaging content, leveraging social media, collaborating with stakeholders, continuously monitoring and evaluating, adapting and refining strategies, and disseminating beyond academia. This multifaceted approach ensures that research findings reach a broad audience and make a meaningful impact.

This is the 6th and also the very First Step. To accelerate dissemination of research - start simple and small. Start with building a Top Team. Tip: assume that your first plan is just that, a (detailed) plan of actions. Engage as many stakeholders (customers, colleagues, community and corporations) as possible for feedback and refinement.

Open Science will certainly help with research dissemination. From open access to FAIR data, public engagement, and open education, each pillar of open science certainly supports to make your research wider known.

Another thing that can be done is to communicate in creative ways, from illustration to animation that is tailored for the target audience while highlighting the key message in the research could be another great option in dissemination of research findings

Most often, research findings only end in journals and does not find it's way to the target subject. It is important to partner with research institutions to amplify the research outcomes and also use open access journals.

Don't be fooled by randomness. The peer review process will periodically derail research papers due to even a single troll or someone just reviewing out of their depth. When this happens, and it will happen sooner or later, have a second or even third option lined up to submit the same paper to. You'll most likely encounter a reasonable response to the same paper on a second attempt at a different venue, unless it genuinely needs work. Where a paper gets published matters for the speed and reach of initial spread, but once it is known and being cited nobody really cares. Some good papers don't get published until years after they are written, like one from Nassim Nicholas Taleb, but once they are published thousands cite them.

Food for thought, Engage Stakeholders and Collaborators: Collaborate with stakeholders and partners to amplify the reach of your messages. Engage with organizations, influencers, or community leaders who can help disseminate your research to a broader audience.