How can you create print materials that capture your audience's attention?

3 Choose your colors wisely

Colors can profoundly affect the mood, emotion, and perception of your print materials. You can use colors to draw attention, express meaning, create contrast, and build your identity. When selecting colors, you must consider the cultural and psychological associations of different colors and their impact on your audience. Additionally, you should examine the readability and accessibility of your text and images in different colors and backgrounds. It is also important to consider the printing quality and cost of your colors, which may vary depending on the paper, ink, and printer.

4 Write clear and concise copy

The words you use in your print materials are just as important as the visuals. To create effective copy, make sure it is clear, concise, and compelling. Incorporate simple and familiar words instead of jargon and acronyms. For readability, compose short and active sentences and paragraphs, while also making use of headings, subheadings, bullet points, and numbers. Additionally, ensure that the tone and voice of your print materials are consistent with your audience. Finally, include a call to action that instructs your audience on what to do next and how they can do it.

5 Test and proofread your print materials

Before you print and distribute your print materials, it is essential to test and proofread them to make sure they are error-free, accurate, and effective. To do this, you can print a sample of your materials to check for any issues or inconsistencies in the colors, fonts, images, and layout. Additionally, you can ask someone else to review your print materials and provide feedback on the design, content, and message. Further, a spell checker, grammar checker, readability tool, and accessibility checker can be used to check for any spelling, grammar, punctuation errors and improve the readability score as well as make sure the materials are inclusive and accessible for people with disabilities.