How can you create a PPC dashboard that delivers results?

Create a results-driven PPC dashboard by defining KPIs, integrating data sources, and choosing a compatible platform. Visualize metrics with charts and graphs, emphasizing customization based on campaign goals. Monitor performance trends, budget allocation, and conversion tracking. Include ad positioning, geographic insights, and device performance. Integrate competitor analysis, A/B test results, and alerts for proactive adjustments. Ensure a user-friendly interface, regular updates, and mobile accessibility. Calculate ROI and encourage collaboration. Use insights for continuous optimization, refining PPC strategies for better results.

It is crucial to establish a clear roadmap for success by setting well-defined goals. These goals should be categorized into both short-term and long-term objectives. Short-term goals could be seasonally focused, aligning with specific campaigns or promotions, while long-term goals should prioritize brand awareness and overall business growth. Ensure your goals are realistic and attainable, ensuring a consistent path towards accomplishment. Define clear objectives for each goal, outlining specific metrics and benchmarks to track progress. Regularly evaluate your performance against these objectives, making adjustments as needed to optimize your strategy and maximize impact.

Defining the goal is highly necessary to get the best advantage for your PPC marketing. PPC or pay-per-click means for every click you must pay an amount. Therefore, you should be very mindful of the goal and ensure the fund is utilized for the right purpose. You should choose what type of ad you want to display, the platforms, the target audience, the time duration of the ad, etc. You must analyze the KPIs to get the best result for your POC strategy.

Design system that guides actions, not only insights or dashboards. Actions should be prioritized by the 80/20 rule. 20% of actions or optimizations should bump up 80% of performance, all while making sure the underlying data is statistically significant.

You will want to create a dashboard that monitors core KPI’s such as: ? Clicks ? Click through rate ? Conversions ? Conversion rate ? Total Ad spend ? Facebook Ads account overview ? Google Ads keyword overview You can utilize online tools to monitor performance like: ? SEMrush ? Google Keyword Planner ? Google Search Console ? Google Analytics And you can utilize other awesome tools for reporting purposes like: ? Hubspot ? Wordstream ? Google Data Studio ? Google Analytics There are a ton of options out there in terms of how to create the most efficient & results driven PPC dashboard for your clients. Be sure to always consider what the clients goals and objectives are so you can adjust your dashboard accordingly.

The whole idea of having a dashboard is to get insights based on data that is updated dynamically. For this purpose, I won't recommend going with Excel, unless you're a wizard of automation. Looker Studio would be probably the most reasonable choice as it allows you to build integrations with GA4 and Google Ads in just a few clicks. I love Looker because it allows to also connect other data streams, which is great for comparison results from different marketing activities (paid social vs paid search for example).

This is important. There are lot of tools available & I've tried most of them. Looker studio has no match. Issues with plug-n-play colourful tools is that they fail at customisation specially when you want to blend the data. A real marketer would try 1000 of permutations and combinations to design a useful dashboard and for that flexibility is crucial. Tableau/PowerBI are enterprise focused platforms which smaller companies can't afford. For bigger firms these are ideal choices, as they can hire a person to manage it. Smaller companies best friend is Looker studio, it's flexible, customisable, you can blend data. You might need a few platform connectors which you can buy from growth nirvana/ supermetrics.

***************************************************** Google Data Studio *************************************************************

Make sure you can validate your data through other sources as well - to make sure that the chosen platform gives you the right data. This must be done periodically.

Selecting your dashboard platform is crucial. Opt for Google Data Studio, Microsoft Power BI, Tableau, or Excel based on budget, preferences, and technical skills. Ensure it offers seamless data connection, design flexibility, and easy sharing.

Integrating your data sources feels like assembling a puzzle. You're merging pieces from Google Ads, Facebook Ads, and more into a coherent picture. It's crucial to ensure these pieces fit perfectly, providing a comprehensive view of your campaign's landscape.

I've used Funnel before and can recommend it to connect data sources. There is a free version for basic use. Easy to connect up with Meta, Google, Bing, GA4 etc and then easy to link it up with Looker Studio or GSheets for report building. You can also use it for more advanced / bigger accounts and it handles the data perfectly

After selecting a platform, integrate diverse data sources (Google Ads, Facebook Ads) seamlessly using APIs or connectors. Ensure accuracy and real-time updates for a reliable PPC dashboard.

Harness the potential of your Proof of Concept (POC) dashboard by seamlessly connecting an array of data sources. Whether it's sales figures, customer feedback, or operational metrics, the integration of diverse data sets ensures a holistic view of your business landscape. By establishing these connections, your POC dashboard becomes a centralized hub, offering real-time insights and empowering decision-makers with the information needed to drive results. This cohesive approach not only enhances the accuracy of analytics but also promotes a more informed and strategic decision-making process for your organization.

Turn the company strategy into clear and measurable goals working with OKR, create long-term objectives that company would use to create annual and quarterly and weekly measurable reports.

Craft a clear, concise PPC dashboard layout using charts, tables, and widgets. Optimize visual flow, align with brand aesthetics, and ensure data elements are labeled for easy comprehension. Incorporate filters for detailed exploration.

Make sure your dashboard layout is comprehensible to everyone, including the stakeholders who don't understand a single thing about PPC campaigns or digital marketing. When you make a report it's usually to make others understand what you have been up to till now. It's not for you or your direct superior, because you guys certainly know what you have been doing. So to make it easy for others to understand what you have been doing, make sure your report is free of jargon.

Build Engaging Visuals Utilize a mix of charts, graphs, and tables to transform raw data into engaging visuals. Incorporate intuitive color schemes and fonts aligned with your brand for a cohesive look. Icons should be used judiciously to enhance understanding. Ensure that labels and legends are clear, providing context to every element on the dashboard. Implement interactive features like filters and drill-down options, empowering users to delve deeper into the data and extract meaningful insights. Remember, a visually appealing and user-friendly layout enhances the overall effectiveness of your dashboard.

In my experience the designs I’ve seen winning are the ones that are plain in presentation, simplified in data presentation. More substance, less skin. Some of the tips to designs dashboards that’d easy for ops team to CXOs: 1) Use bars or charts with data labels. Once used replicate the same in all the reports. 2) If having multiple dimensions in data use drop downs instead of multiple table views. 3) If it’s a 360 degree marketing dashboard, start with summary and then follow with the most important areas of business, for examples - revenue, pipeline, cost/mql, projected revenue etc. 4) Nowdays CXOs are more interested to see marketing numbers and their impact on revenue. Try having full funnel reports to show top to bottom progress.

Clear and useful! Make sure that you taylor your dashboard to the real needs of your client. If you are running an e-commerce store then performance metrics will be very important. If you are working with specialized medical devices for B2B then performance will not be your key kind of metric. Here you can try something closer to branding.

Create a PoC dashboard that not only delivers results but also provides valuable insights and actionable recommendations. This dynamic tool harnesses data to empower informed decision-making, offering a user-friendly interface for real-time analysis. With customizable visualizations, it distills complex information into digestible insights, fostering a proactive approach. Elevate the user experience by integrating AI-driven recommendations, ensuring stakeholders can quickly pivot strategies based on the dashboard's comprehensive data synthesis. This PoC dashboard isn't just a reporting tool; it's a strategic ally in driving efficiency and informed decision-making.

Transform your PPC dashboard into a narrative by infusing insights and actionable recommendations. Use text boxes, annotations, or comments to highlight trends, pinpoint campaign performance, and suggest bid, budget, or targeting adjustments based on data analysis. This ensures your dashboard goes beyond numbers, offering strategic guidance for enhanced performance.

Basically designing a PPC dashboard starts from having a basic understanding of your audience. They are the hero in this story Then setting goals and objectives. Why? These are the criteria that will facilitate your KPIs selections and how to visualize them. It's all about the choosing the right KPIs. The dashboard should come with clarity, simplicity, and alignment with the goal set.

Besides all the prebuild solutions like supermetics, you can use custom ones like vidi-corp.com. They have the same solutions like supermetrics but can tweak it to fit your specific needs.

Think of it like making a sandwich—lay a solid foundation of clear metrics, add a generous layer of click-through rates (the mustard of PPC), and sprinkle some conversion analytics for that extra zing.

Creating a PPC dashboard with multiple channels like Google Ads, Meta, TikTok, integrated with Google Analytics and CRM data, can be complex. Google Looker Studio connects well with Google products, but requires third-party tools like Supermetrics or Funnel.io for other channels. Funnel.io is particularly adept at connecting to various APIs, cleaning data, and sending it to platforms like Google Looker Studio, Power BI or Tableau for comprehensive dashboarding. Focus on both individual channel performance and overall project objectives, ensuring you're tracking key metrics such as Customer Acquisition Cost (CAC), profit, and Lifetime Values (LTVs). Consider 3d party tools' before hiring data specialists, to get dashboards sooner.

I think the key to creating an effective PPC dashboard is focus on insights, not tactics. A dashboard overloaded with numbers and metrics will overwhelm, but one highlighting strategic outcomes helps teams understand what's working and why. Share stories that stick through visualizations, not walls of data. Case studies showcasing real customer wins or new accounts gained through PPC tell compelling narratives that motivate teams. Add context with industry trends to benchmark performance. Maintaining a bird's eye view empowers teams to make high-level decisions, not get lost in the weeds. Keep refining based on user research.

Ensure your data sources are all aligned on an attribution model. This way the dashboard can be a single source of truth for measuring KPI’s.