How can you create a podcast that resonates with a global audience?

Amongst knowing your audience, you also need to determine if you want to regionalize. Will the podcast be in English only, do you want to translate it? Or even have another host for a regional podcast under the same brand? Both have worked for me in the future! Spotify has also just released a Translate feature for a few languages!

???Podcasting has become a powerful marketing tool in recent years, helping brands amplify their reach and increase global awareness. But how can you create content that resonates with listeners from different cultures, languages, and backgrounds? ??Navigating content creation for a global audience can be challenging, but it's crucial to make your podcast content more appealing, accessible, and engaging. Start by understanding your listeners' preferences and industry/sector listenership data analysis. ??Defining your podcast's listening is key. Develop an understanding of the global landscape for podcast listening in your topic type or genre. By focusing on specifics, you can create a podcast that truly connects with your global audience.

As a Podcast instructor, I don't necessarily agree with this advice. Being universal is safe and boring. If you are going to do a podcast, it should be a subject of your passion and knowledge of the material. The top pod casters are not universal in their shows at all. Who would you rather listen to, a person who is passionate and knowledgeable about their topics, or someone who is trying to be universal and not offend or challenge conventional thought with perhaps a different perspective? If you want to attract and maintain listeners, be the voice worth listening to. Be the authority of your topics. People will listen to you if you are passionate, even if they disagree with you, or find your information uncomfortable.

A point not brought up here; Talk to your audience and not at your audience. people listening to podcasts are usually alone wearing ear buds or headsets, many in cars. It is just you and the listener. Avoid using general greetings and phrases like "Hello everyone" or "I hope you all like this guest today". Do your podcast as though you are talking to a good close friend. You will make a quick connection to the listener and make them feel a part of the show.

Or, instead of trying to look diverse, try finding interesting "People" to interact with, regardless of what or where they come from. Unless your show is going to be about diversity, or topics that effect a diverse population and you are offering perspective, this will appear rather shallow and transparent. If you are creating a podcast, especially a audio podcast, your focus should be on your subject matter. If you are going to be interviewing people on your show, they should be picked based off their own knowledge or experience in the subject, regardless who or what they look like.

This AI article is way too general to help you get started in podcasting. If you are thinking about doing a podcast, you must have a firm subject or plan in mind. Are you thinking about doing an advice show? Movie critic? Current event talk show? What ever your idea is, it must be strong enough to drive your passion to do it. Podcasting is work. Even if you don't use my Podcast academy, get some training on how to podcast. The one thing I tell my students is "You can never change a first impression" So make a good one.

Here are some tips to consider: -Embrace Cultural Sensitivity: Strive to create relatable content for different cultural backgrounds. Incorporate diverse perspectives, stories, and experiences to foster a sense of belonging and connection among your global audience. -Tailor Your Content: creating content that transcends cultural and geographical boundaries is essential to reach a global audience. While maintaining your brand's core identity, consider incorporating diverse perspectives, global trends, and topics of universal interest. -Inclusion & Cultural Awareness: I'd suggest looking into translation & localisation of your content which can help you reach a broader audience & show your commitment to inclusivity and cultural sensitivity.