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How can you create a pitch that resonates with your audience?

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A pitch is a short and persuasive presentation of your idea, product, or service to a potential client, partner, or investor. It can be a crucial opportunity to make a good impression and win their interest, trust, and support. But how can you create a pitch that resonates with your audience and convinces them to take action? Here are some tips to help you craft a compelling pitch that aligns with your audience's needs, goals, and values.

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Eric Tan

I help affluent families build sustainable wealth | ? Leading Wealth Strategist | ? Senior Financial Services…

1 Know your audience

Before you start crafting your pitch, you need to do some research on your audience. Who are they? What are their pain points, challenges, and aspirations? What are their expectations, preferences, and objections? How can you tailor your pitch to their specific context, situation, and interests? The more you know about your audience, the more you can customize your pitch to address their problems, offer solutions, and show value.

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Eric Tan

I help affluent families build sustainable wealth | ? Leading Wealth Strategist | ? Senior Financial Services Consultant | ? Executive Director | ? Distinguished Toastmaster
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Creating a pitch that resonates with your audience begins with understanding them. This goes beyond figuring out demographic information. It taps into psychographics - what motivates and interests your audience, their pain points, values, and needs. Engage them using a language they understand, with a tone that strikes a chord within them. Consider their culture, if appropriate. Show them that you understand their needs and can offer a plausible solution. Your pitch must resolve a problem they have and provide them value, which would spark their interest and bring profit to you in return.

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2 Define your goal

Next, you need to define the goal of your pitch. What do you want your audience to do after hearing your pitch? Do you want them to buy your product, invest in your venture, join your team, or partner with you? How will you measure the success of your pitch? Having a clear and specific goal will help you focus your pitch on the most relevant and persuasive information, and avoid unnecessary details or distractions.

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3 Craft your message

Now, you need to craft your message. Your message is the core of your pitch, and it should answer three questions: What is your idea, product, or service? Why does it matter to your audience? How is it different from the alternatives? Your message should be concise, clear, and compelling. You should use simple and direct language, avoid jargon and technical terms, and use stories, examples, and data to support your claims. Your message should also highlight the benefits and value of your idea, product, or service, not just the features and functions.

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4 Structure your pitch

When structuring your pitch, a clear and logical flow can help guide your audience through your message and lead them to your goal. A common structure for a pitch includes starting with a hook that grabs attention and sparks curiosity. You can use a question, statistic, quote, story, or fact to hook your audience. Then, introduce your idea, product, or service and explain how it works. Show why it matters to your audience and how it solves their problems, meets their needs, or fulfills their desires. Present evidence such as testimonials, case studies, or scenarios to demonstrate the benefits and value of your idea, product, or service. Differentiate it from the competition by highlighting its unique features and competitive advantage. Finally, end with a call to action that tells your audience what you want them to do next and how they can do it. Include a summary, slogan, or memorable phrase to reinforce the message and leave a lasting impression.

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Eric Tan

I help affluent families build sustainable wealth | ? Leading Wealth Strategist | ? Senior Financial Services Consultant | ? Executive Director | ? Distinguished Toastmaster
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Structuring your pitch effectively is paramount in resonating with your audience. Start with a captivating hook that piques interest, then introduce your solution concisely, focusing on your product or service's unique selling propositions. Demonstrate its functionality and benefit to the customer. Use storytelling to present your idea, as narratives can emotionally engage and connect with your audience. Always show, don't tell. Make use of visuals if possible. Follow up with the market potential and business model, showcasing profitability and scalability. End with a strong call-to-action, directing your audience towards the desired next step. This structured pitch will stick and resonate with them.

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5 Practice your pitch

Finally, you need to practice your pitch. Practicing your pitch will help you improve your delivery, confidence, and timing. You should practice your pitch in front of a mirror, a recorder, or a friend, and ask for feedback. You should also anticipate and prepare for possible questions, objections, or concerns from your audience, and have ready answers or solutions. You should also practice your pitch in different scenarios, such as in person, online, or over the phone, and adjust your pitch accordingly.

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6 Adapt your pitch

One last tip is to adapt your pitch to your audience and the situation. You should be flexible and ready to modify your pitch based on the feedback, reactions, or responses from your audience. You should also be aware of the time, place, and format of your pitch, and adapt your pitch accordingly. For example, if you have only a few minutes to pitch, you should focus on the most essential and impactful points. If you are pitching online, you should use engaging and interactive tools to keep your audience's attention. If you are pitching in a noisy or crowded environment, you should use clear and loud voice and gestures to communicate your message.

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Eric Tan

I help affluent families build sustainable wealth | ? Leading Wealth Strategist | ? Senior Financial Services Consultant | ? Executive Director | ? Distinguished Toastmaster
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Adapting your pitch is crucial to maintain the relevance and impact of your message. Every audience is different; hence your pitch should be flexible enough to suit their specific needs and interests. Keep the core message consistent but modify the delivery based on the audience. In a room full of investors, focus on numbers and potential returns. For customers, highlight the benefits and values they would enjoy. If talking to partners or vendors, underscore the mutual advantages. Tune your language, tone, examples, and emphasis points accordingly. Remember, a pitch’s success lies in its ability to resonate and make a connection.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a pitch that resonates with your audience?

1

2

3

4

5

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7

1 Know your audience

2 Define your goal

3 Craft your message

4 Structure your pitch

5 Practice your pitch

6 Adapt your pitch

7 Here’s what else to consider

Relationship Building

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How can you create a pitch that resonates with your audience?

1

2

3

4

5

6

7

1 Know your audience

2 Define your goal

3 Craft your message

4 Structure your pitch

5 Practice your pitch

6 Adapt your pitch

7 Here’s what else to consider

Relationship Building

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感谢您的反馈

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