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How can you create a pitch deck that supports your message?

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A pitch deck is a powerful tool to communicate your product vision, value proposition, and market opportunity to potential customers, investors, or partners. However, creating a pitch deck that supports your message and engages your audience can be challenging. In this article, you will learn some tips and best practices to design and deliver a pitch deck that showcases your product management skills and helps you achieve your goals.

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1 Know your audience

Before you start working on your pitch deck, you need to understand who you are pitching to and what they care about. Different audiences may have different expectations, questions, and pain points. For example, customers may want to know how your product solves their problems, investors may want to know how your product makes money, and partners may want to know how your product complements their offerings. Therefore, you need to tailor your pitch deck to address their specific needs and interests, and avoid generic or irrelevant information.

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Arvind Prakash

Product Management & Strategy Leader | UCLA Alumnus | 16+ Years of experience | Product Management, Business strategy, Customer Experience, Product Vision, Roadmap, Go to Market | Startup Coach
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Tell a Great Story: Start your pitch with an interesting story or a hook to grab your audience's attention and keep them engaged. Define the Problem: Clearly explain the problem you're trying to solve and why it's a big deal. Use numbers and facts to make your case. Make It Look Nice: Design your pitch deck to look clean and professional. Use pictures, and charts, and keep text to a minimum. Keep It Short and Sweet: Be thorough but don't ramble. Avoid jargon and keep things concise. Get to the point.

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2 Define your message

Once you know your audience, you need to define your message. Your message is the main idea or takeaway that you want your audience to remember after your pitch. It should be clear, concise, and compelling. A good way to craft your message is to use the following formula: "We help [target customer] to [benefit] by [unique value proposition]." For example, "We help busy professionals to save time and money by providing a smart personal assistant app." Your message should guide the structure and content of your pitch deck.

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Vimukthi Sripa

Connecting Education and Industry through Data Science, AI, EdTech Development, and Career Coaching
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Simon Sinek's Golden Circle concept can be used to define the message. According to Simon, People don’t buy WHAT you do, they buy WHY you do it. It provides compelling evidence of how much more we can achieve if we start everything we do by first asking a simple question: “WHY?”. It finds order and predictability in human behaviour. Put simply, The Golden Circle helps us understand why we do what we do. Then you can address HOW you do it, and WHAT you do.

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3 Structure your pitch deck

A pitch deck typically consists of 10 to 15 slides that cover the essential aspects of your product and business. The order and number of slides may vary, but a common structure is a cover slide with your company name, logo, tagline, and contact information; a problem slide to describe the customer's issue; a solution slide to explain how your product solves it; a market slide to show the size and potential of your market; a traction slide to demonstrate progress and results achieved; a team slide to introduce the people behind your product; and an ask slide to state what you are asking for from your audience. This pitch deck should help you achieve your vision.

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Arvind Prakash

Product Management & Strategy Leader | UCLA Alumnus | 16+ Years of experience | Product Management, Business strategy, Customer Experience, Product Vision, Roadmap, Go to Market | Startup Coach
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Cover Slide: It should have your company name, logo, a catchy tagline, and your contact information. Problem Slide: Start by explaining the problem your customers face. Solution Slide: Describe your solution and how it solves the problem. Market Slide: Show how big the market is and why it's a great opportunity. Traction Slide: Share your progress and any achievements. Team Slide: Introduce the people behind your product. Ask Slide: Be specific. Business Model Slide: Explain how you make money. Marketing and Sales Strategy Slide Competition Slide Product Demo or Showcase Customer Testimonials or Case Studies Financial Projections Roadmap Slide.

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4 Design your pitch deck

When designing your pitch deck, use a simple and consistent layout, font, color, and style to create an effective presentation. High-quality images, icons, graphs, or charts can help illustrate your points and make the deck more engaging. Additionally, use bullet points, keywords, or headlines to summarize your main points and avoid long paragraphs or sentences. Contrast, alignment, or whitespace can help create hierarchy and focus on your pitch deck. Lastly, animations, transitions, or sounds should be used sparingly and only when they add value or clarity to your pitch deck.

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5 Deliver your pitch deck

Delivering your pitch deck to your audience is the final step. Whether you’re pitching in person, online, or via email, it’s important to prepare and practice your pitch. To deliver your pitch deck confidently and effectively, make sure you know it inside and out, rehearse your timing, tone, and body language. Anticipate possible questions or objections from your audience and have supporting data or evidence ready. Engage your audience with eye contact, humor, stories, or questions and show your passion for your product. Adapt your pitch to the situation and feedback from your audience and be ready to improvise or skip slides if needed. Finally, end with a clear call to action and follow up with your audience promptly and professionally.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kaushal Shah

IIMA |Expert in Strategy |Planning | Sales|Marketing | Revenue Growth | Telecom|Fintech|IT |Channel Management | Customer & Supplier Relations | Distribution Management | Digital Transformation|
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Purpose Driven, Growth Momentum, Sustainability, full of empathy and Gratitude to keep in mind, try to incorporate inspiring elements, ensure message convey full of research oriented back by supporting.

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How can you create a pitch deck that supports your message?

1

2

3

4

5

6

1 Know your audience

2 Define your message

3 Structure your pitch deck

4 Design your pitch deck

5 Deliver your pitch deck

6 Here’s what else to consider

Product Management

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How can you create a pitch deck that supports your message?

1

2

3

4

5

6

1 Know your audience

2 Define your message

3 Structure your pitch deck

4 Design your pitch deck

5 Deliver your pitch deck

6 Here’s what else to consider

Product Management

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感谢您的反馈

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