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How can you create a pitch deck that captures decision-makers?

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A pitch deck is a crucial tool for any motivational speaker who wants to land new clients, secure funding, or raise awareness for their cause. But how can you create a pitch deck that captures decision-makers and convinces them to take action? In this article, you will learn some tips and best practices for designing and delivering a powerful pitch deck that showcases your value proposition, your story, and your impact.

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1 Know your audience

Before you start creating your pitch deck, you need to research and understand your target audience. Who are they, what are their goals, challenges, and pain points, and how can you help them solve them? What are their expectations, preferences, and objections, and how can you address them? How do they make decisions, and what are the key criteria they use? Knowing your audience will help you tailor your pitch deck to their needs, interests, and motivations, and increase your chances of getting a positive response.

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2 Craft your message

Once you have a clear idea of who you are pitching to, you need to craft your message. Your message should be concise, compelling, and consistent, and answer three main questions: What is the problem you are solving, how are you solving it, and why are you the best person to do it? Your message should also highlight your unique value proposition, your credibility and expertise, and your differentiation from competitors. Your message should be aligned with your audience's goals and challenges, and show them how you can help them achieve their desired outcomes.

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Siong Lai W.

Employability Skills Trainer| Performance & Sales Coach| HRD Consultant| Change Facilitator| Motivational Speaker| Online Educator - Follow me to stay on top of work, people, technology, and business for peak performance
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Essentially, highlight the potential market opportunity by showcasing the size and growth rate of the market for your product or service. Discuss relevant market trends, target audience characteristics, and potential revenue sources to demonstrate the opportunity to decision-makers.

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3 Structure your pitch deck

The next step is to structure your pitch deck in a logical and persuasive way. A typical pitch deck consists of 10 to 15 slides that cover the following elements: an attention-grabbing introduction, a clear problem statement, a compelling solution description, a demonstration of your impact and results, a showcase of your credentials and testimonials, a call to action, and a thank you note. You should also include a title slide with your name and contact information, and an appendix with additional details or data if needed. You should follow a clear narrative arc that takes your audience from awareness to interest to desire to action, and use transitions and signposts to guide them through your pitch.

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Kim Williams

? Sales Development ? Marketing Support ? Digital Marketing Leadership ?
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You can use the deck to share images and words that prompt emotional connections. I recommend two versions of the deck - one to be used when presenting online or in person that uses fewer words and more imagery and one to be sent (if you must)that will need to speak for you and thus include your verbal pitch as notes or content.

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4 Design your pitch deck

The design of your pitch deck is as important as the content. You want to create a visually appealing and professional-looking pitch deck that reinforces your message and engages your audience. You should use a consistent and appropriate color scheme, font, and layout, and avoid clutter, distractions, and errors. You should also use images, charts, graphs, icons, and other visual elements to illustrate your points, show your data, and evoke emotions. You should balance text and visuals, and use simple and clear language that speaks to your audience.

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5 Deliver your pitch deck

The final step is to deliver your pitch deck with confidence and enthusiasm. You should rehearse your pitch several times, and get feedback from others. You should also prepare for possible questions or objections, and have answers ready. You should also adapt your pitch to the format and context of your presentation, whether it is online or offline, live or recorded, formal or informal. You should use your voice, body language, and eye contact to connect with your audience, and emphasize your key points and benefits. You should also invite your audience to take action, and follow up with them after your pitch.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Simon T. Bailey

Brilliance Researcher, Keynote Speaker, Writer| Board Member | Founder of BrilliantU? | 4X Dad & G-Pop | Rare Stamp Collector | Pickleball Novice | Gospel Music Enthusiast
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Any pitch deck structure should consider the Purpose, Process, and Payoff. Purpose - What is one sentence that encapsulates “why” your brand is the best decision? For example, STBI's mission is to "Spark talent to lead companies, countries, and communities brilliantly." Process - In a world of annoying echoes, strive to be an original voice by giving your audience experience with practical insights, and timely research that challenges the head, heart, and hands of every listener. Payoff - An engaged audience, tangible takeaways, and intentional interactions are all organic opportunities to discover the next easiest step in moving forward. Also, deliver your content in a simple and memorable manner. That’s the perfect pitch.

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How can you create a pitch deck that captures decision-makers?

1

2

3

4

5

6

1 Know your audience

2 Craft your message

3 Structure your pitch deck

4 Design your pitch deck

5 Deliver your pitch deck

6 Here’s what else to consider

Motivational Speaking

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How can you create a pitch deck that captures decision-makers?

1

2

3

4

5

6

1 Know your audience

2 Craft your message

3 Structure your pitch deck

4 Design your pitch deck

5 Deliver your pitch deck

6 Here’s what else to consider

Motivational Speaking

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感谢您的反馈

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