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How can you create online games with long-term replay value?

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Online games are a popular and profitable form of entertainment, but they also face the challenge of keeping players engaged and loyal over time. How can you create online games with long-term replay value, that is, games that players want to return to and play again and again? In this article, we will explore some strategies and techniques that can help you design and develop online games that can retain and grow your audience.

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1 Define your core loop

The core loop is the basic cycle of actions and rewards that players repeat throughout your game. It is what makes your game fun and addictive, and it should be clear, simple, and satisfying. For example, in a shooting game, the core loop might be: shoot enemies, get points, upgrade weapons, repeat. To create a long-term replay value, you need to make sure that your core loop is well-balanced, varied, and scalable. You can do this by adjusting the difficulty, adding new elements, and providing feedback and progression.

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Chris Bennett

Engagement expert | 20+ years of game design and behavior design experience | Pursuing gamification and engagement work leveraging an interactive entertainment and education background.
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I would also recommend the Core Engagement Loop, which has five steps that happen over and over: -Assess: what are the real choices they have? Do they have agency to choose them? -Decide: how they decide what choice to make? Is it meaningful to them as a player? -Act: how do they actually make this decision real? Do the controls of the game support this? -Reward: what are the extrinsic or intrinsic things the player receives from taking this action? -Re-Engage: what is leading the player to enter this Core Engagement Loop again? There is a sense of anticipation between the time a player decides on an action to take and when they are rewarded (or not) for it. This has a big effect on how satisfied the player is with the game experience.

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2 Add social features

Social features are another way to increase the replay value of your online games, as they allow players to interact, cooperate, and compete with each other. Social features can include chat, voice, leaderboards, clans, tournaments, co-op, PvP, and more. They can also create a sense of community and belonging among your players, which can foster loyalty and retention. However, you also need to consider the potential risks and costs of implementing social features, such as moderation, privacy, security, and server load.

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Michael Khripin

Writer, LiveOps Expert at Balancy, Co-Founder at New Perk Ltd, Owner of "Game Dev Uncovered" blog
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Clan system is usually considered as a high-level feature for player engagement, to keep core audience in the game even longer. Despite being often introduced on the Day 1, clan systems mostly blossom of high levels, because clan mechanics are more competitive and demanding, requiring top upgrades and lots of player experience.

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3 Update your content

Content is the fuel that keeps your online games running and your players coming back. Content can include levels, maps, characters, items, quests, events, and more. You need to update your content regularly and consistently, to keep your game fresh and exciting, and to offer new challenges and rewards to your players. You can also use content updates to introduce new features, fix bugs, and respond to feedback. However, you also need to avoid overloading or overwhelming your players with too much or too complex content.

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Michael Khripin

Writer, LiveOps Expert at Balancy, Co-Founder at New Perk Ltd, Owner of "Game Dev Uncovered" blog
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Usually called LiveOps, this is the must-have for all online games on the market. Being properly done, LiveOps can increate not only players' lifetime in the game, but significantly raise revenue as well, x2 and. even more. LiveOps is too big to say 750 characters, so those who want to know more - feel free to reach me any time, it is my specialty.

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4 Monetize wisely

Monetization is the process of generating revenue from your online games, and it can also affect the replay value of your games. Monetization can include ads, in-app purchases, subscriptions, and more. You need to monetize wisely, to balance your income and your players' satisfaction. You can do this by offering fair and transparent pricing, providing value and choice, respecting your players' time and attention, and avoiding pay-to-win or predatory practices.

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Jonathan Tyler

Technical UI/UX Designer at Wizards of The Coast | UI Artist | Game Developer | Life-Long Silver Ranked Gamer
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Effective monetization is crucial in game design, particularly for free-to-play models. While developers aspire to enrich player experience, each feature incurs costs. Balancing generous content with smart monetization is key to maintaining studio viability. This approach ensures teams aren't overstretched and resources are wisely allocated. Monetization should be strategically implemented to support ongoing development without burdening players. Ideally, each feature should contribute to the game's sustainability, ensuring a harmonious relationship between player satisfaction and studio stability.

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Victor Wi?niowski

Gaming aficionado | 1000's of hours in the virtual world | Passionate about Outside-the-Box Ideas | Creative Marketing Generalist
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Monetization is a crucial aspect of modern gaming, but it's essential to strike a balance between revenue generation and player satisfaction. While certain monetization strategies like pay-to-win or recycled content may seem tempting for quick gains, they can alienate players and damage the game's long-term success. Instead, developers should focus on fair, transparent pricing, meaningful in-game purchases, and respectful treatment of players' time and attention to foster a thriving community and ensure the game's enduring appeal.

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5 Analyze your data

Data is the key to understanding and improving your online games and their replay value. Data can include metrics, analytics, feedback, reviews, and more. You need to analyze your data regularly and carefully, to measure your game's performance, identify your strengths and weaknesses, and discover your players' behavior and preferences. You can also use data to test and optimize your game design, marketing, monetization, and retention strategies.

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Michael Khripin

Writer, LiveOps Expert at Balancy, Co-Founder at New Perk Ltd, Owner of "Game Dev Uncovered" blog
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If you're product designer, producer or that type of responsible person, you have to pay attention to analytics on daily basis.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create online games with long-term replay value?

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2

3

4

5

6

1 Define your core loop

2 Add social features

3 Update your content

4 Monetize wisely

5 Analyze your data

6 Here’s what else to consider

Game Development

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How can you create online games with long-term replay value?

1

2

3

4

5

6

1 Define your core loop

2 Add social features

3 Update your content

4 Monetize wisely

5 Analyze your data

6 Here’s what else to consider

Game Development

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