How can you create a narrative that hooks your client's attention?

To hook your client's attention, craft a narrative that begins with a compelling opening, to do so you need to understand your audience. Understanding them would help you narrative a story that catches their attention and meet there specific needs

it has to be designed based on his/her experience with the specific product/service/context, people from different perspectives/culture will have many MOT during their journey, and they will get attached to things emotionally for long time (either +ve or -ve) hence, when your narrative hits some of those moments of truth it will always connect.

6 seconds is all you have to capture their utmost attention. Structure your talk to 3 main points:- Opening Content Summary Make sure your content has a story!

You have to know your audience. So many people overlook this critical element. When you present generic material that doesn't take into account the perspective and needs of the specific audience, you automatically lose credibility.

To hook your clients attention the foremost key is to study the clients business and provide the solutioning which will reduce the man-hours and make their work more efficient. The service should be easy the work of client and that is how narrate a story and walk them through a seamless process.

When I was studying marketing in Zagreb on the Economic faculty, one professor told us a poweful insight about one's presentation. It goes like this: "You can forget 90% of your presentation content, but this 10% you should present in an interesting way, so your audience will remember it." In these almost 20 years of experience in marketing, I always keep this insight in mind and try to live by it.

Speak directly to your audience’s problem. Yes, get right to the point, and tell them how it will be solved. This is what they came for and they will be hooked because you are delivering up front what they need to know most. The rest of your presentation should describe your method, with examples as illustration, and of course the CTA(s) you want them to follow. Your audience will appreciate the value of your directness, and come away, thinking that the time was well spent. As a result, you’ll find more interested people wanting to do business with you than if you had teased them with an irrelevant hook, and made them sit through a good part of the presentation before you got to the “meat and potatoes.“

Here I will move on with my expertise pin points on the proposition that will eventually benefit the organization and be impactful. Also if I keep on bragging about myself only they will lose interest in the topic. So meanwhile I will mix humor if the situation allows. Or ask questions to the audience how differently my expertise could have been used.

Your message is your presentation. So clearly clarify your message with relevant information. Your message should focus on your client's solution. Remember one thing, you should write always a impactful message.

There are 5 easy steps which will help you to define your message and organize your ideas: 1. Determine how much time you have for your presentation 2. Define the purpose of your message 3. List the facts that support you 4. Identify the key points 5. Decide how to present and think different (people tend to remember outside of the box presentations, but be cautious - take into account your audience specifics)

Have you seen Pulp Fiction? Structure your narrative like Tarrinto. Start mid-sentence. This is how Pulp Fiction starts. "...forget it. Too Risky..." This creates intrigue. You are respecting your audience's intelligence by saying, "Here is a breadcrumb. Follow it. Connect the dots. Make your own conclusion." They will love you for it because it shows you know they can keep up. Also when people make their own conclusions they create a strong bond with the idea. You shared a spark. They created an idea. You co-created the outcome. They will now defend it It's also the opposite to what everyone else does. This is a pattern disrupt. Zigging when everyone zags and shows you think differently. And people like different.

A well structured narrative always achieve a beautiful milestone. Simple and clear narrative builds high quality results. And clients are always like this way. Sometimes your simple narration help to their major problems.

You do not need to build a complex structure for your narrative. You need 3 parts: 1. Opening - explain what you will present 2. Middle - present your message 3. Closing - summarize what you have just presented

Structuring your narrative thoughtfully is pivotal in keeping your client engaged. Begin with a compelling hook to grab their attention—a real-world problem or a relatable story. Follow with a clear introduction, stating the purpose and relevance of your presentation. Present your points coherently, building a logical flow. Use visuals, anecdotes, or data to reinforce key ideas. Break complex information into digestible segments. End with a strong conclusion, summarizing the main points and emphasizing the benefits of your solution. A well-structured narrative acts as a roadmap, guiding your client through your presentation smoothly. It ensures your key messages are understood, making a persuasive case for your expertise and solutions

Keep the concepts that you’re presenting as simple and straightforward as possible. Below are few points I am following, - Add a title and date - Table of contents - Transition slide - Visual introduction of data - Annotations on top of visuals - Logic and progression - Use a logical progression of slides - Limit the amount of texts on slides - Start with the business task - Conclusion

I believe in the power of storytelling, constructing a narrative that showcases how your business can be the solution to your client's challenges and the key to their success, using real-world examples that resonate emotionally. I always highlight what sets us apart, our expertise, and our track record of successful executive events. I love to back our story with data, statistics, and proof of our client's satisfaction through testimonials and case studies, underlining the clear ROI we bring to the table. Ultimately, it's about fostering consistency, trust and a genuine connection. We're always eager to evolve and refine our storytelling to better serve our clients' needs.

Culture is conveyed through stories. Yes, stories tell people about your organization. But they're bigger than that. They represent the collective aura that your employees, past and present, have brought to the table. Of course, it helps for your corporate stories to be grounded in truth. The truth is what inspires. The obstacles overcome. The results achieved. The stories show everyone what is possible.

A few basic storytelling techniques you may find useful: 1. The mountain structure is a way of mapping the tension and drama in a story. The first part of the story is setting the scene, and is followed by just a series of small challenges and rising action before a climactic conclusion. 2. In medias res storytelling is when you begin your narrative in the heat of the action, before starting over at the beginning to explain how you got there. This is likely to make the audience more engaged 3. A 'false start' story?is?when you begin to tell a seemingly predictable story, before unexpectedly?disrupting it?and beginning it over again. Use this for explaining how you failed in something and were forced to 'go back to the start' and reassess

After our presentations training session I got this DM from Steve: “I’m looking forward to my new shoes & making them comfortable” What did he mean? No way I can teach men’s fashion. Instead I told the group a story time I bought new leather shoes. And how wearing them the first night out I got blisters the size of plums. I related this to how it feels when we write a new pitch script and are in the awkward learning phase before the confident performance phase. If I had “taught” the group this insight it would have been more stuff to remember, no doubt forgotten A story made it relatable. Everyone has worn new shoes that need time to get comfortable. When you see a pitch like this we stop forcing ourselves to be perfect instantly.

Story is beautiful. We all like stories since childhood. So story create a strong and inspiring narration. You can also motivate their(client) mind by simply storytelling method. You can ask them some surprising questions to create interest and anticipation.

Perhaps a fresh take: visuals and sounds are not limited to external elements (e.g., images, grpahs, audio clips, videos, etc.). You -- the presenter -- have the power to do so yourself. Use your hands! Use a wider and deeper vocal range! Don't be closed-off and robotic in your hooks. Set the stage yourself. Humans appreciate the human experience.

I use charts alot in presentations. The esthetics of charts are very important. The chart should not only carry the requisite information but must be pleaseing to the eye. The colours must be right, chart type and adding artistic features to solid technical presentations keeps your audience captivated. Its always a joy to see the audience take pictures with there phone.

The best use of AI-generated visuals. It was for a presentation on cyber security. They were recreations of the classic fairy tale, the 3 little pigs. ?? The presenter simplified a complex topic with a fairy story. Everyone instantly gets his point. ?? He used AI to twist the story. The wolf was now a hacker and didn't need to huff or puff. He used tech. The AI images helped him "show, don't tell" the best storytelling. They communicated precisely what was needed. They were consistent quality. Also, the presenter admitted they took quite a long time to get right. (finally, people being realistic) Hunting photogprahy on Unsplash Sketching artwork Prompting AI Or commissioning an artist or photographer Great visuals take time.

Integrating visuals and sounds amplifies the impact of your narrative. Visuals convey complex ideas instantly, enhancing understanding. Use charts for data, images for emotions, and infographics for processes. Visual variety sustains interest. Sounds, like impactful quotes or relevant background music, evoke emotions, creating a multisensory experience. Engaging both sight and hearing deepens memory retention, making your presentation not just informative, but immersive. A well-balanced combination of visuals and sounds enhances your narrative, ensuring your message resonates profoundly, captivating your client's attention throughout

Incorporating visuals and sound elements can indeed enhance your narrative by providing additional layers of information and engagement. Careful selection and integration of visuals, such as graphs and videos, can clarify complex concepts and make your presentation more engaging. However, maintaining a balance and ensuring relevance is crucial to avoid overwhelming or confusing your audience, allowing them to focus on the key points you’re trying to convey.

The car was so full it wasn't safe to drive back on the motorway. It was loaded with the 2nd hand trampoline I bought on eBay. So, I drove home slowly on the A38. Alone for an hour, I practised the start of my presentation aloud 30 times. Why this works: You hear yourself say the words. Feel the words. Words we read are different from the ones we speak. In one of my training sessions, Simon said this to Carl. "I agree with what you are saying. But people don't speak like this." Nice feedback. How can you speak like we speak, not how we write? Find moments in your day when you are alone to practice your presentation aloud. In the park. Walking the dog. Hanging the laundry Driving home on the A38 with a 2nd hand trampoline.

To create a narrative that catches your client's attention it's important to understand their needs, interests, and pain points. Your narrative needs a strong opening, which could be a thought-provoking question or a surprising fact. Try to tell a story and paint a vivid picture where you are talking to their pain points. Show that your narrative aligns with their goal by clearly communicating the benefits or solution. Highlight the progress or transformation your product/expertise will bring. End your narrative with clear next steps.

Practice is key! Writing out your presentation in a logical and well laid-out format is a great first step, but rehearsing is an important step to refining it. This is your opportunity to determine: If it makes sense If the content flows well Whether it sounds too scripted or if it sounds natural Appropriateness of the pace Whether gestures add to, or take away from, your presentation If there are thoughtful pauses to allow the audience to take in the information and not get lost in content Rehearsing can be as simple as saying your speaking notes out loud until you have the main points handled to full-on video for review. The most important part is to be you! That authenticity will shine through and help you to connect with your audience.

Nothing is a bigger turn off to an audience than reading directly from slides or notes. Deliver your commentary with passionate intention, look your audience in the eye, and step out from behind the podium. It doesn't matter if you're talking to the CEO or the janitor, they're in the meeting to see you PRESENT, not read.

Interactivity is Key. ?? Every once in a while, that's good to pause and throw something unexpected to the audience – a quick poll, a challenge, or even a short break to discuss with the person next to them. For instance, I like the interactive word clouds during session. ????

Have a killer opening. Your presentation opening is your chance to grab your clients' attention and make them want to learn more. Use the following ways to create your client engaged with a killer opening. 1) Start with a strong statement: For example "Simple ways to increase topline by 25% CAGR" 2) Tell a story: "A client incorporated _ _ _ in marketing to achieve XYZ" 3) Use humor: Shoot up something contextual or related to the day of the presentation it breaks the ice and creates interest. With good start you're in right spot to garner your client's attention.

I like to sell the benefits of the products to the clients and get the attention then follow up with questions on what there takes are paying active attention to what they say.

Crafting an engaging narrative is an art and science. Imagine talking to a friend, but with the expertise of a professional. Start with an attention-grabbing hook. Clearly convey how your product or service transforms lives. Introduce relatable characters and challenges, then show your solution as the transformative hero. Evoke emotions and use visuals to enhance the story. End with a strong call to action. Maintain a consistent tone and stay open to feedback. This approach combines storytelling with marketing know-how to captivate your clients effectively.