How can you create a major donor program for your health cause?

Transparency, impact and accountability is the only viable answer. Every marketer in a non profit or charity will say choose a compelling story- I say BS. We walk to our offices every day, stepping over homeless, mentally ill people, and we refuse to help them, suggesting they are worthless when we scold them for asking. What is more compelling then a man laying on a grate for heat in the dead of winter? Some places have children subjected to it. Which do we help, the child of course, but what happens when its a father and son, do we help? The reason we dont is the transparency, we dont believe funds will be administrated properly and assume the homeless are drug addicts. Partner with the proper charity that aligns with the three pillars.

It is such an exciting time to be in fundraising as we have access to more data than ever before and access to more innovative tools than ever before. Don't let this scare you as the tools have gotten much easier and more intuitive to use. - For example, artificial intelligence used to be this hidden secret 6 years ago that only experienced data scientists could perform. Today it's integrated in many platforms and more accessible than ever before. - I've seen those who integrate the interest or behavior side as the primary driver over wealth are the ones who succeed the most in securing more and larger major gifts. - And screen everyone who walks through your doors as anyone can have a meaningful interaction at any time.

In my experience one of the channels for identifying funders that is often overlooked is the "those most impacted by your work channel". If your organization made a direct impact on someone's life or the life of their family, why wouldn't you try to stay in touch with them? I know in my own life I'm deeply grateful to both an ambulance crew & a local Hospital's staff - that saved my son's life after a major accident.

Relatatioships in fundraising are important and powerful, only if authentic. Don't feel like dropping a DM to someone every few weeks with a friendly message and an ask for money is a 'relationship'. Focus on meaningful connections. This has to be two-way.

Asking is key - however I am inclined to phrase it as an invitation to make an investment that both makes a difference and improves the quality of life. It is a powerful moment when a friend, a peer, looks a prospective donor in the eye and asks, "will you consider joining me with a philanthropic investment of $250,000? ..... (pause)."

Video thank-yous add a dynamic layer to donor appreciation. By visually showcasing the tangible effects of their contributions, donors not only hear but see the real-world impact they've made. This creates a powerful emotional connection, deepening their bond with the organization. Furthermore, the digital nature of videos allows for easy sharing, potentially inspiring others in their circle to contribute. When done right, this multimedia approach can be a game-changer in donor retention and advocacy.

Joanne, I want to quote you. Our Donate Now has video thank you messaging but the risk adverse Canadians are not using it. Any suggestions!!