How can you create an irresistible lead magnet for potential customers?

Like all other customers, i had a customer whose negotiations started from import regulations and complications and ended up on the only common questions: "what's the last you can offer?". But in a bigger prospective, its not their only concern. They need quality, timely shipments, sorted and right documents etc. In recent times, its not only the product your customer need but the services associated with that specific product whether Pre or Post. We need to understand our customer demand, study their mind-set, note the habits of POCs, show empathy and until the product is delivered; take 100% responsibility. When you give this trust of the process and show ownership to your customer, that's the actual magnet you'll make.

Analise os clientes atuais mais lucrativos e satisfeitos para identificar características comuns, como setor, porte da empresa, localiza??o geográfica, necessidades específicas, comportamento de compra, etc.

Aquí está la base para crear un Lead Magnet irresistible. El saber escuchar y entender los problemas de la audiencia ?Qué problemas tienen más urgente? ?Qué es lo que hoy deben lidiar día a día en mi industria o nicho? El feedback y comunicación constante con tu audiencia te dará pepitas de oro para tu contenido estratégico después.

Antes de crear un lead magnet , tienes que conocer a quien puedes ayudar con tu contenido o tu aporte de valor, es decir cuáles son sus desafíos diarios y como se pueden resolver.

Es fundamental identificar las preocupaciones y necesidades específicas de la audiencia. Por ejemplo, una infografía detallando "Los 10 errores comunes al elegir un seguro de gastos médicos mayores" podría ser atractivo. También podrías ofrecer una guía interactiva en línea que ayude a los usuarios a evaluar sus necesidades de cobertura médica. La creación de un seminario web sobre "Cómo maximizar los beneficios de tu seguro de gastos médicos mayores" también podría ser un enfoque efectivo. Asegúrate de que tu lead magnet ofrezca soluciones prácticas y valor agregado, lo que incentivará a los clientes potenciales a proporcionar su información de contacto.

While solving a problem is key, an irresistible lead magnet should also tap into your audience's emotional desires. Essentially a good way to look at it, is what problem is your ICP facing, that if they don't solve - will get them fired E.g For sales it might be booking meetings, if you can run a webinar that directly solves that issue then you're in business

El sentido del lead magnet debe ser lo suficientemente atractivo para que la persona ingrese en un funnel de ventas, por qué a estás alturas todos sabemos que ingresamos en una lista de correos y aún así , decidimos ingresar

No matter who we are, where we are and what we do, we are all trying to make our lives a little easier and better. We might have different approaches and priorities but the end goal generally is a happier life with a good quality of living. That’s why finding a niche and sticking to it is important. Not saying there shouldn’t be room for growth or evolution but a business that identifies and then solves a problem will always be more profitable and successful.

Produza conteúdo relevante que resolva os problemas e atenda às necessidades do seu público-alvo. Isso pode incluir blogs, vídeos, webinars, e-books, entre outros formatos de conteúdo que atraiam e engajem leads qualificados.

While delivering on your promise is crucial, an truly irresistible lead magnet goes beyond just meeting expectations - it exceeds them. Surprise and delight your audience by over-delivering on the stated value proposition. For instance, if you promise a cheat sheet, include bonus tips and actionable templates they didn't expect. If it's a webinar, provide additional resources like workbooks or exclusive offers. This "under-promise and over-deliver" approach creates a strong positive impression, establishing trust and credibility right from the start.

Firstly check out distribute.io. Phenomenal tool for building lead magnets. Secondly accompany your lead magnet with a loom video to provide context and humanise your message. Response rate skyrockets.

As i said earlier, its not only the product but the Pre & Post services associated with that specific customers. While we are producing Aluminum Beverage Cans for the customers; body making, printing, quality assurance, palletizing, warehousing, dispatching etc. is a standardized process observed world-wide. When we offer the "Compatibility Test" of the Can & Beverage to the customers that's where the actual process of optimization will come. Surprise your customer with such actions and show the sense of belonging that "We Care". Become process optimization business partner with your customer and earn its Loyalty.

The key to a compelling lead magnet is sharing something so valuable, your audience would happily pay for it if asked. Align your lead magnet with the needs and challenges of your audience. Like that you're not just offering another downloadable guide; you're providing a solution they crave.

We usually focus on only our process not customers and produce product or offer services to close the deals and neglect the needs or problems of the customer. Help them understand the product and support them in solving their problems.

Utilize formulários de contato em seu site e landing pages para capturar informa??es de leads. Além disso, implemente um sistema de CRM (Customer Relationship Management) para gerenciar e acompanhar o relacionamento com os leads ao longo do tempo.