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How can you create an impactful product demo that will wow investors?

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You have a great idea for a startup and you want to pitch it to potential investors. But how do you show them the value of your product and the problem it solves in a compelling way? A product demo is a powerful tool to demonstrate your vision, your features, and your traction. But it's not enough to just show off your product. You need to create an impactful product demo that will wow investors and convince them to invest in your startup. Here are some tips to help you prepare and deliver a successful product demo.

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Ethan Summers

I build systems that solve real problems. Mainly, teams for businesses.

1 Know your audience

Before you design your product demo, you need to understand who your audience is and what they care about. Different types of investors have different expectations, goals, and questions. For example, angel investors may be more interested in your passion, your story, and your market potential, while venture capitalists may be more focused on your traction, your metrics, and your scalability. You need to tailor your product demo to suit the needs and interests of your audience. Research their background, their portfolio, and their preferences. Find out what they are looking for in a startup and what problems they want to solve. Then, craft your product demo to highlight how your product meets their criteria and addresses their pain points.

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Ethan Summers

I build systems that solve real problems. Mainly, teams for businesses.
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Defining the customer pain and how you miraculously solve it is a great place to focus. The "Curse of Knowledge" plays a big role here because founders tend to drastically overestimate how much other people know about the pain and people involved. If in doubt... make it simpler. Don't ever assume your investor audience has any background in this specific pain, even if they say they do. A visceral pain thoroughly solved for a large or wealthy market wins the day with investors.

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Suhrab Khan
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User personas are great to start with. Not thinking about the product but the user itself and their point points should lead the way. Everything else from core services to value added features find way systematically

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2 Tell a story

A product demo is not just a technical showcase of your product. It's also a narrative that explains why your product matters and how it creates value for your customers. You need to tell a story that engages your audience, connects with their emotions, and shows them the benefits of your product. A good story has a clear structure, a relatable protagonist, a compelling problem, and a satisfying solution. For example, you can start your product demo by introducing a customer persona who faces a specific challenge that your product can solve. Then, you can show how your product works and how it helps the customer overcome the challenge. Finally, you can end your product demo by summarizing the key features, the value proposition, and the competitive advantage of your product.

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Suhrab Khan
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User personas are the most important factor in establish product market fit. This alone shapes the entire narrative of product demo. Secondly, knowing what to solve, how to solve through the most convenient yet value creation user experience is the key. That should sum it up into: value proposition based products for demo. Standalone features cannot add value, value addition does hence it has to be a mix of value added services and core features

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3 Keep it simple

A product demo is not the time to show off every feature and function of your product. It's the time to show the core value and the unique selling point of your product. You need to keep your product demo simple, clear, and focused. Avoid using too many technical terms, jargon, or acronyms that may confuse your audience. Instead, use simple language, analogies, and examples that make your product easy to understand. Also, avoid showing too many features, options, or screens that may distract your audience from the main message. Instead, show only the most relevant, important, and impressive features that demonstrate your product's value and differentiation. Remember, less is more when it comes to product demos.

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Sera Evcimen

Hardware Startup & Manufacturing Advisor | Founder of Pratik | All-Star MIR @ Techstars Sustainability | Host of “The Builder Circle” Hardware Venture Podcast
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3 words. Minimum viable product. Understanding which functionalities are the most critical for solving the main problem and the ones end-users care about will be critical in determining how to keep the demo sharp and reduce risk. The less features, the less risk of things going wrong. Too little features you risk not being able to tell your story well. Finding the correct balance requires thought, input and planning.

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4 Practice and rehearse

A product demo is not something you can wing on the spot. It requires careful planning, preparation, and practice. You need to rehearse your product demo several times before you present it to investors. You need to make sure that your product works smoothly, that your script is polished, and that your timing is right. You also need to anticipate potential questions, objections, or feedback from your audience and prepare your answers. You can practice your product demo with your team, your mentors, or your friends and ask for their honest feedback. You can also record your product demo and watch it yourself to identify any areas for improvement. The more you practice, the more confident and convincing you will be.

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5 Be flexible and adaptable

A product demo is not a one-way presentation. It's a two-way conversation. You need to be flexible and adaptable to the situation and the feedback of your audience. You need to pay attention to their reactions, their body language, and their questions. You need to adjust your tone, your pace, and your content accordingly. For example, if you see that your audience is bored, confused, or skeptical, you may need to change your approach, emphasize a different point, or provide more evidence. If you see that your audience is interested, curious, or excited, you may need to go deeper, provide more details, or show more examples. You also need to be prepared for any technical glitches, interruptions, or unexpected events that may occur during your product demo and handle them calmly and professionally.

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6 Ask for feedback

A product demo is not the end of your pitch. It's the beginning of a relationship. You need to ask for feedback from your audience and show them that you value their opinions and insights. You need to listen carefully, respectfully, and actively to their feedback and respond accordingly. You need to thank them for their time, their attention, and their input. You also need to follow up with them after your product demo and keep them updated on your progress, your milestones, and your achievements. You need to show them that you are committed, passionate, and responsive. By asking for feedback, you can learn from your audience, improve your product, and build trust and rapport with them.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create an impactful product demo that will wow investors?

1

2

3

4

5

6

7

1 Know your audience

2 Tell a story

3 Keep it simple

4 Practice and rehearse

5 Be flexible and adaptable

6 Ask for feedback

7 Here’s what else to consider

Startup Development

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How can you create an impactful product demo that will wow investors?

1

2

3

4

5

6

7

1 Know your audience

2 Tell a story

3 Keep it simple

4 Practice and rehearse

5 Be flexible and adaptable

6 Ask for feedback

7 Here’s what else to consider

Startup Development

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