How can you create and host webinars and podcasts?

When I first started I spent WAY too much time on this piece. The reality is you'll likely change your mind many times as you develop your audience and thoughts around your topic and which to cover. In the beginning I wish someone would have pulled me aside and told me to make it as simple as possible and match passion with something in my skillset and go from there. Two podcasts later and my topics for podcasting have changed drastically! Don't worry if you change your mind, it'll happen a ton!

To each their own. This module is telling you to create a script. I've literally never created a script with the exception of a key note speech. I like to work naturally and mistakes will happen. Some people don't like mistakes, and I understand. I do because this is a human endeavor. Highly recommend a 4k webcame or Mirrorless camera. Headphones so that there are no echos A professional mic. I recommend SHURE if you can afford it, but there are many more more affordable options that's what I use and it's amazing! As far as platform that's a pick em and what feels comfortable for you. I use Riverside for podcast and Zoom for webinars!

In my experience, finding out the platforms where the people that could find interest in your podcast are hanging out and engaging with them is the best way to attract new listeners. As a leadership podcast, we went to LinkedIn and commented on other leadership posts and answered leadership questions. This allowed us to build authority in an authentic way. We never said “for our full opinion go listen to our show”, instead we engaged with, responded to and shared others content and let people click to find out who we were and what we did.

This is one step that must be done! Engage engage and engage. Especially if you're starting from 0. Every single initial listener or viewer is social proof. I coddled those relationships in the beginning and those people became my biggest evangelists as I grew. I would hop on 1 on 1 calls to ask about life and learn more about them. The more curious I was about them the more they were about me. You don't have to always do this, but it may be the difference between early wins and success and REPEATED success as you have to make people aware you exist... People buy/listen to who they like!

The biggest consideration I believe is to know that you won't have all the answers and don't need them. If your content is good. Rely on that and put the pieces together along the way. I'm 1 year into podcasting, 50+ episodes in total and I've changed my mind on things 20 times and paused my podcast twice... There's no ONE SIZE that fits YOU and your way of doing things. Figure it out for yourself!!!

Create a safe space for your speakers and guests. One way is to build authentic moments of connection. What works for me is ensuring our guests have everything they need before, during, and after the event. Create touchpoints leading up to the event, and check in with how they're feeling along the way. Think of it as creating a collaborative experience not a transactional one.