How can you create fundraising partnerships that benefit everyone?

1 Identify potential partners

The first step to creating fundraising partnerships is to identify potential partners that share your vision and values. You want to look for organizations, businesses, or individuals that have a similar or complementary focus, audience, or impact as your community outreach project. For example, if you are working on a literacy program, you might partner with a local bookstore, library, or school. You can use online platforms, networking events, or referrals to find and connect with potential partners.

2 Establish mutual benefits

Once you have a list of potential partners, you need to establish what benefits each party can offer and expect from the partnership. You want to create a win-win situation, where both sides gain value and recognition from the collaboration. For example, you might offer your partner exposure to your audience, access to your resources, or a share of the funds raised. In return, you might expect your partner to promote your project, provide matching funds, or donate goods or services.

3 Communicate clearly and frequently

Communication is key to any successful partnership, especially when it comes to fundraising. You need to communicate clearly and frequently with your partner about the goals, expectations, and responsibilities of the partnership. You also need to communicate with your donors and supporters about the partnership and how it benefits your community outreach project. You can use various channels, such as email, social media, or newsletters, to keep everyone informed and engaged.

5 Celebrate and appreciate

Finally, you want to celebrate and appreciate your fundraising partner for their contribution and support. You want to show them that you value their partnership and that you are grateful for their involvement. You can do this by sending them a thank-you note, giving them a shout-out on social media, or inviting them to a special event. You can also share stories and testimonials of how the partnership made a difference for your community outreach project.

6 Maintain and grow relationships

Creating fundraising partnerships is not a one-time thing. You want to maintain and grow your relationships with your partners over time, so that you can continue to work together on future projects and initiatives. You can do this by keeping in touch with them regularly, providing them with updates and feedback, and acknowledging their achievements and milestones. You can also look for opportunities to expand or diversify your partnership, such as by involving new partners, creating new campaigns, or exploring new areas of impact.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?