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How can you create a flexible content production workflow?

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Creating a flexible content production workflow is essential for any content manager who wants to deliver high-quality and relevant content to their audience. A flexible workflow allows you to adapt to changing needs, priorities, and opportunities, while maintaining consistency, efficiency, and collaboration. In this article, you will learn how to create a flexible content production workflow in six steps.

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1 Define your goals and audience

The first step is to define your goals and audience for your content production. What are you trying to achieve with your content? Who are you trying to reach and engage? How will you measure your success? These questions will help you align your content strategy with your business objectives and your audience's needs and preferences. You can use tools like personas, customer journeys, and SMART goals to define your goals and audience.

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Gabriel Felipe Rojas

Paid Search Manager at GoStaffy Marketing Coordinator, Ads Trafficker, Content strategist, Copywriting & Social Media Marketing. Paid Media (PPC) Strategist.
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La temática es clave. De ser compatible con los objetivos SMART, significa que tienes un punto de partida. Valora las preferencias de tu audiencia y pregúntate si serás capaz de captar su atencion. Si la respuesta es no, replantea tus objetivos y modos de trabajar.

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2 Map out your content types and channels

The second step is to map out your content types and channels. What kinds of content do you need to produce to support your goals and audience? How will you distribute and promote your content across different platforms and channels? How will you optimize your content for each channel and format? These questions will help you plan your content mix and channel strategy. You can use tools like content audits, content calendars, and content matrices to map out your content types and channels.

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3 Establish your roles and responsibilities

The third step is to establish your roles and responsibilities. Who will be involved in your content production workflow? What are their tasks and deliverables? How will they communicate and collaborate with each other? These questions will help you define your content team structure and workflow. You can use tools like RACI matrices, workflow diagrams, and project management software to establish your roles and responsibilities.

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Gabriel Felipe Rojas

Paid Search Manager at GoStaffy Marketing Coordinator, Ads Trafficker, Content strategist, Copywriting & Social Media Marketing. Paid Media (PPC) Strategist.
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Fijar deadlines claras puede ayudar a definir la metodología de trabajo. Un deadline largo, permite más dedicación, por lo cual la calidad esperada es mayor.

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4 Set your standards and guidelines

The fourth step is to set your standards and guidelines. What are the quality criteria and best practices for your content production? How will you ensure that your content is consistent, accurate, and compliant with your brand voice and style? How will you manage your content assets and resources? These questions will help you create your content quality assurance and governance framework. You can use tools like style guides, checklists, and content repositories to set your standards and guidelines.

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5 Implement your tools and systems

The fifth step is to implement your tools and systems. What are the tools and systems that you need to support your content production workflow? How will you integrate them with each other and with your existing processes and platforms? How will you train and support your content team to use them effectively? These questions will help you select and adopt the tools and systems that will enable your content production workflow. You can use tools like content management systems, content creation tools, and content analytics tools to implement your tools and systems.

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6 Evaluate and improve your workflow

The sixth and final step is to evaluate and improve your workflow. How will you monitor and measure your content production performance and outcomes? How will you collect and analyze feedback from your content team and your audience? How will you identify and implement improvements and changes to your workflow? These questions will help you continuously improve your content production workflow. You can use tools like KPIs, surveys, and A/B testing to evaluate and improve your workflow.

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Gabriel Felipe Rojas

Paid Search Manager at GoStaffy Marketing Coordinator, Ads Trafficker, Content strategist, Copywriting & Social Media Marketing. Paid Media (PPC) Strategist.
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?Hay fricciones, incumplimientos o estancamientos? Identifica las fallas y subsánalas de forma inmediata. Investiga qué falló en la cadena de producción y ajústalo cuanto antes para evitar inconvenientes.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a flexible content production workflow?

1

2

3

4

5

6

7

1 Define your goals and audience

2 Map out your content types and channels

3 Establish your roles and responsibilities

4 Set your standards and guidelines

5 Implement your tools and systems

6 Evaluate and improve your workflow

7 Here’s what else to consider

Content Management

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How can you create a flexible content production workflow?

1

2

3

4

5

6

7

1 Define your goals and audience

2 Map out your content types and channels

3 Establish your roles and responsibilities

4 Set your standards and guidelines

5 Implement your tools and systems

6 Evaluate and improve your workflow

7 Here’s what else to consider

Content Management

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