How can you create a flexible and adaptable product display?

1 Understand your customers

The first step to create a flexible and adaptable product display is to understand your customers and their shopping behavior. You need to know who your target audience is, what they are looking for, how they make purchasing decisions, and what influences them. You can use various methods to gather customer insights, such as surveys, feedback forms, loyalty programs, social media, and analytics. By understanding your customers, you can tailor your product display to their needs and preferences, and adjust it according to their feedback.

2 Use modular systems

The second step to create a flexible and adaptable product display is to use modular systems that allow you to change the layout, size, shape, and configuration of your display easily and quickly. Modular systems can include shelves, racks, bins, hooks, pegboards, panels, and other components that can be moved, rearranged, and interchanged. Modular systems can help you create a variety of product displays that suit different seasons, occasions, trends, and promotions. They can also help you save space, reduce costs, and improve efficiency.

3 Incorporate signage and lighting

The third step to create a flexible and adaptable product display is to incorporate signage and lighting that can enhance the visual appeal, clarity, and communication of your display. Signage can include labels, banners, posters, stickers, and other elements that can inform, persuade, and guide your customers. Signage can help you highlight your products' features, benefits, prices, and offers, as well as create a brand identity and a theme for your display. Lighting can include spotlights, lamps, strips, and other sources that can create contrast, focus, and mood for your display. Lighting can help you draw attention, create ambiance, and showcase your products' quality and colors.

4 Experiment and test

The fourth step to create a flexible and adaptable product display is to experiment and test different options and combinations of your display elements. You can try different layouts, colors, shapes, sizes, textures, and materials for your display, and see how they affect your customers' perception, attention, and behavior. You can also test different locations, angles, heights, and distances for your display, and see how they affect your customers' visibility, accessibility, and convenience. You can use various tools and methods to measure and evaluate the effectiveness of your display, such as sales data, conversion rates, customer feedback, observation, and A/B testing.

5 Update and refresh

The fifth step to create a flexible and adaptable product display is to update and refresh your display regularly and frequently. You need to keep your display current, relevant, and appealing to your customers, and avoid letting it become stale, outdated, or boring. You can update and refresh your display by adding new products, removing old or slow-moving products, changing the colors, themes, or messages of your display, and rotating or swapping the positions of your display elements. You can also update and refresh your display by following the seasons, holidays, events, trends, and customer demands.

6 Learn and improve

The sixth and final step to create a flexible and adaptable product display is to learn and improve from your experience and feedback. You need to monitor and analyze the performance and impact of your display, and identify what works and what doesn't. You need to collect and review the data, feedback, and suggestions from your customers, staff, and managers, and use them to improve your display. You need to also learn from the best practices, examples, and innovations of other merchandisers, and apply them to your display. By learning and improving, you can create a flexible and adaptable product display that can achieve your goals and satisfy your customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?