How can you create an exclusive pitch that sets your startup apart?

A great pitch is always about a great founder. A great designer may craft better slides but never gets funded by a VC. A great founder does.

I have a 3 point system that I give to founders I work with. Hearts, minds, wallets. Hearts = Know who you’re pitching to and make it relatable to them emotionally or personally. This requires some research- know your audience. Minds = Simplify so everyone can easily understand your tech, your service, etc. Wallets = How will this thing make your investor’s money? This requires knowing your numbers and be prepared to answer financial questions And of course, an intelligent, coachable founder, intelligent does not mean you know all the answers, but you do know how or who to go to, to get them. ??

Crafting a pitch that makes your startup shine is all about storytelling, trust-building, and inspiring action. Let's break it down: - Know your audience and tailor your message accordingly explaining mutual benefits and win-win potential. - Hook 'em from the start with surprising stats, stories, or questions on how your startup will make an impact. - Flaunt your unique value by sharing sets you apart highlighting the benefits for your target audience. - Use data to support your claims and paint a promising picture of the future and potential returns. - Showcase your founding team and their commitment to inspire confidence. - Rehearse for clarity and time management. - Anticipate questions and prepare succinct answers.

A great sales pitch is not Targeted just to sell your product but is to understand the clients current arrangement and requirements in detail and then identify the gaps to fill with your product proposition.If your product proposition can add value in any way to the client then it's the win- win situation for all. We need to listen to client patiently .

I like to think about what I want my audience to think (or know), feel and do after hearing my pitch. If they know what you are offering, feel emotionally connected or moved in some way and have a clear understanding of what they need to do next, they pitch will be successful.

Share your journey – maybe it's your own tale of overcoming a challenge that led to the birth of your startup, or perhaps it's a success story from a customer whose life was changed by your product. These stories tap into emotions, values, and dreams. Whether it's through a personal anecdote, a powerful customer testimonial, a revealing case study, or even a hypothetical scenario, a well-crafted story can turn a pitch into an unforgettable experience, forging a deep, lasting connection with your audience.

When it comes to delivering a startup pitch, the oral presentation is key. It's not just about conveying information, but creating an experience for your audience and connection with listeners. To make this happen, it's important to pay attention to your voice, body language, and overall delivery. To keep your audience engaged, vary your pitch and tone, and avoid a monotonous delivery. Use warm and confident timbre. Controlling your pace is crucial to match the mood of your story. Slow down during important moments, and speed up during transitions or lighter sections. Strategic pauses can also be an effective tool to build suspense and then emphasize key points. Don't rush through your narrative, let the story breathe.

Every great pitch should have a compelling story. Let the audience know your why. Walk through your journey, make the part of your story.

Sempre recomendo que os empreendedores comecem com o pé na porta, ou seja, chamar a aten??o da relevancia do problema a ser resolvido e demonstrar o ‘por que’ as pessoas devem se concentrar e ouvir os próximos minutos de apresenta??o. Fazer tudo isso com um bom storytelling é fundamental.

The best pitches I have seen, and the companies I have invested in, have a great origin story that involves some form of personal pain or deep perspective. People will remember your story more so than your data. In other words, if you are at a pitch event, your story will make you memorable.

Here is how to identify and showcase your unique competitive advantage: Research and Identify Experts: - Look for experts in the relevant field or industry. Request Advisory Roles: - Once you have established a connection, express your interest in seeking their advice and guidance. Propose an advisory role where they can provide insights into your business or project. Many experts are willing to share their knowledge and mentor others. Ask Tough Questions: - Don't shy away from asking challenging questions. Experts appreciate thoughtful inquiries that show you've done your homework and are genuinely seeking their expertise. This can also help you uncover blind spots or areas for improvement in your strategy.

Recuerda que el inversor no solo está comprando la idea, sino también al fundador o fundadores. Hay que demostrar porqué el equipo es el más adecuado para sacar esa idea adelante, ya que a veces es más interesante una idea mediocre con un equipo excelente que una super-idea con un equipo malo.

There's a confusion with what you think it unique about your product/service, and what your potential client is thinking uniqueness might be. Make sure there's an alignment between the two. Don't fall in love with your product/service. get someone from outside of your company and pitch it to them. more opinions = better understanding of your product/service.

Commencer par le ??pourquoi?? vous faites ce que vous faites peut être une fa?on de démontrer votre unicité et un bon avantage concurrentiel. Le livre de Simon Sinek ??commencer par pourquoi?? est un chef-d’?uvre dans le domaine.

We also carry some very important aspects of internal & external trade, international affairs which directly or indirectly affects the global as well as Indian economy. In a nutshell we cover almost everything that influence Business, Economy, Finance, Money, GDP, Growth & Development Of Country.

The order of the elements should match the story. It's not a requirement that the problem statement come first, or anything like that. Also, try to get your stronger points, earlier. A lot of strong teams put the team slide at the end of the deck because that's where the team slide usually goes. If that's a key strength of yours, put it to the earlier!

having a story driven approach in your pitch really works well with investors. Each slide following the previous should take the story further. Elements like business model, market size, traction, product, team should be arranged in a way that makes it engaging and captivating for the audience to follow. Lastly, I would add… Don’t be limited by the traditional slides you see on the decks of other businesses. Talk about what’s more relevant for your start-up. Talk about things that convey your idea at the best light, for that, if you need to invent new slide titles, do so! Try naming a slide “the voodoo we do in our labs” if thats relevant??

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Make a complex thinking idiot proof, try it with your 5 years old kid, not to say that he or she is an idiot of course, but express complex thinking with simple words.

In short, the key elements that must be covered are: 1. What makes the customer buy -> what is the value proposition or tangible benefit to the customer 2. Why your startup instead of a direct competitor or substitute -> this should point to your uniqueness and why it's better than the other solutions 3. Why the customer has to buy NOW -> in the present investor market, this is becoming a key criteria for the investor audience group and certainly important to get customers to act in your favour

SUPER IMPORTANT TAKE. You can have the best presentation on the face of the earth, but if it is not aiming for closing something (Sale/investment/collaboraion) IT IS NOT WORTH IT. Make sure you know in advance what are the things you want to achieve and aim the converstation to lead to your CTA at the end.

Create a Sense of Urgency: If applicable, suggest a sense of urgency or limited opportunity. This could be related to market trends, special offers, or time-sensitive opportunities. Thank Them and Offer Follow-Up: Show appreciation for their time and consideration. Provide information on how they can contact you for further discussion or more details, and express your willingness to provide additional information or answer any questions. Leave Them with a Memorable Statement: End with a powerful, memorable statement that encapsulates the essence of your startup or its vision. This helps ensure your pitch stays top of mind.

Provide contact information for follow-up and express gratitude for your audience's time and attention. This proactive closure encourages engagement and sets the groundwork for further collaboration.

To effectively conclude your startup pitch with a call to action, consider the following approach: Summarise Key Benefits: Briefly reiterate the most compelling benefits or value propositions of your startup. This refreshes these points in the minds of your audience. Express Confidence and Readiness: Convey confidence in your product or service and your team's ability to deliver. This reassures the audience of your startup's potential for success. Direct Call to Action: Be clear and specific about what you are asking for. This could be seeking investment, inviting a partnership, or requesting a meeting for further discussion. Ensure that the action you are requesting is direct, achievable, and relevant to the audience's capacity.

If you have some idea, which you feel is quite workable and you can be a next level unicorn please provide us with a small presentation mentioning 1. Why This Idea 2. How you will kick start 3. How will you initially generate revenue or manage expenses/liabilities 4. Next 1 year and 3 years Aims/Targets, How will you achieve them. 5. How are you better than your competitors, what will be your USP.

When delivering your pitch, it's crucial to convey genuine emotions to engage your audience. If your story contains emotional elements, don't hesitate to express those feelings through your voice and body language. Authenticity is vital when it comes to connecting with your audience. Additionally, it's important to demonstrate your passion for the topic. If you're enthusiastic about your pitch, your audience is more likely to be receptive to your message.

Investors appreciate transparency because it shows that you're not trying to paint an overly optimistic picture or hide potential obstacles. Acknowledging challenges from the outset reflects a level of maturity and foresight in your approach. It also signals that you've thoroughly evaluated your business environment. By transparently addressing challenges, you not only build trust but also demonstrate strategic thinking and a proactive approach. This can leave a positive impression on investors who understand that challenges are inherent in any business but are reassured by your team's preparedness and ability to navigate them effectively.

Do not get attached. I have pitched angel investors, VC’s, and large funds. You may be a seasoned founder and have a great product with numbers that make sense however all investors have a physical or mental checklist and if you do not check all of their boxes, they aren’t writing a check. Knowing this, be prepared to pitch to as many investors as it takes to get the number you need. Have a thick skin and do not take the rejection personally.

These are the key points of an effective pitch that I've found to be particularly successful: 1- Begin with a story that resonates with the audience's own experiences. 2- Engage the audience in real-time with interactive elements like live polls. 3- Use humor to address common industry frustrations, creating a memorable experience. 4- Conclude not with a hard sell, but with an exclusive invitation for a deeper experience. The result: a pitch that not only informs but also entertains and connects

Gosto de usar a estrutura abaixo. Tópicos/Slides: 1 - Capa 2 - Problema que se prop?e a resolver 3 - Como resolve este problema (solu??o/produto) 4 - Como era antes de sua empresa resolver isso 5 - Porquê este problema precisa ser resolvido (tamanho do mercado) 6 - Qual o time fundador (fundadores, funcionários, advisors, investidores anjo etc) 7 - Tra??o e economics 8 - Informa??es da rodada e Captable 9 - O que vai fazer com o dinheiro que está captando e porquê 10 - Próximos passos (call to action) 11 - Slide de fechamento