How can you create a culture of differentiation?
In a competitive market, how can you stand out from the crowd and attract more customers? One way is to create a culture of differentiation, which means embedding the value of uniqueness and innovation in your marketing strategy and your organization. In this article, you will learn why differentiation is important, how to identify your unique selling proposition, how to communicate your difference effectively, and how to foster a culture of differentiation among your team and stakeholders.