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How can you create a culture of corporate citizenship beyond profit?

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Corporate social responsibility (CSR) is not just a nice-to-have, but a vital part of any business strategy. It means taking into account the social, environmental, and ethical impacts of your decisions and actions, and contributing to the well-being of your stakeholders and the wider community. But how can you create a culture of corporate citizenship beyond profit, where CSR is embedded in your values, vision, and everyday practices? Here are some tips to help you transform your organization into a force for good.

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Praveen Karn

CSR and Sustainability Leader, Recipient of Mahatma Award 2022, National CSR Award 2019, ICSI National CSR Award 2021;…
Abhishek Anand

International Award Winner | 2 times ESG award winner | Environmentalist | Botanist | X-PHFI, Xoogler | 8000+ Aspirants…
Debbie Haski-Leventhal

Purpose Leader | Inspirational speaker | Best-selling author | Awarded Professor of CSR | MBA Director | TED Speaker

1 Align your purpose

The first step to creating a culture of corporate citizenship is to define and communicate your purpose. Why does your organization exist, and what positive change do you want to make in the world? Your purpose should be clear, inspiring, and aligned with your core competencies and competitive advantage. It should also reflect the needs and expectations of your customers, employees, investors, and society at large. By articulating your purpose, you can motivate your team, attract and retain talent, and differentiate yourself from your competitors.

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Abhishek Anand

International Award Winner | 2 times ESG award winner | Environmentalist | Botanist | X-PHFI, Xoogler | 8000+ Aspirants Trained | Guest Speaker- Xavier's &Others | John Maxwell Certified Trainer | Motivational Speaker
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Align your Long term & Short term Goals to SDG. Engage Stakeholders - Your shareholders, Employees, Vendors, partners, community and environment. Integrate Interest of your stakeholders in your program. Empower the stakeholders for the betterment. Engage your stakeholder in Citizenship engagement. Choose the Impact needed and localized keeping aside the motive of only profit. Engage scalable public welfare with different partners in PPP modes. Engage employees & direct beneficiaries among all 3 pillars of ESG (Environment, social & Governance).

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Thomas Le Cardinal ???

Sustainable Mobility Expert @Crédit Mutuel Alliance Fédérale ?? MBA ESG ?? Climate Fresk & Digital Collage ?? Team for the Planet ?? Shifters
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Pour créer une culture de citoyenneté d'entreprise au-delà du profit, il est essentiel d'adopter une approche holistique qui intègre les valeurs sociales et environnementales dans le c?ur même de l'entreprise. Voici quelques étapes clés pour y parvenir : - Identifiez et définissez clairement les valeurs de l'entreprise, en mettant l'accent sur des objectifs sociaux et environnementaux. - Les dirigeants et les cadres supérieurs de l'entreprise doivent agir en tant que modèles exemplaires. - Veillez à ce que la citoyenneté d'entreprise soit intégrée de manière transversale dans la stratégie globale de l'entreprise. - Impliquez activement les employés en encourageant leur participation à des initiatives sociales et environnementales.

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2 Engage your stakeholders

The next step is to engage your stakeholders in your CSR journey. Stakeholders are anyone who is affected by or can influence your business, such as customers, employees, suppliers, investors, regulators, media, and NGOs. You need to understand their perspectives, interests, and concerns, and involve them in your decision-making and goal-setting processes. You can use various methods to engage your stakeholders, such as surveys, interviews, focus groups, workshops, forums, and feedback mechanisms. By engaging your stakeholders, you can build trust, loyalty, and collaboration, and identify opportunities and risks for your CSR performance.

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Debbie Haski-Leventhal

Purpose Leader | Inspirational speaker | Best-selling author | Awarded Professor of CSR | MBA Director | TED Speaker
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There are innovative ways of including your stakeholders in your CSR journey. For example, many companies develop novel ways to integrate their consumers in their sustainability through education and communication to change their behaviour and impact. Some also include them in their philanthropic efforts, such as by inviting them to donate money at the checkout. Optus Australia allows customers to donate their unused data through the app to enable nonprofit organisations and people in need to get data for free.

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3 Integrate your values

The third step is to integrate your values into your policies, processes, and practices. Values are the principles and standards that guide your behavior and decisions. They should be consistent with your purpose and reflect your commitment to CSR. You need to embed your values into your governance structure, code of conduct, risk management system, performance evaluation system, reward and recognition system, and training and development programs. You also need to monitor and measure your CSR outcomes and impacts, and report them transparently and accountably. By integrating your values, you can ensure that your CSR strategy is aligned with your operations and culture.

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4 Empower your people

The fourth step is to empower your people to act as corporate citizens. People are the key drivers and enablers of your CSR culture. You need to inspire, educate, and equip them with the knowledge, skills, and tools to implement your CSR initiatives and goals. You need to create a culture of learning, innovation, and collaboration, where people can share ideas, best practices, and feedback. You also need to encourage and support your people to volunteer, donate, advocate, and partner with social and environmental causes that align with your purpose and values. By empowering your people, you can unleash their potential and passion for CSR.

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Rajesh Ranjan

Corporate Social Responsibility Leader, India at Wabtec Corporation | GE Transportation | ex-ABG | CSR, ESG and Sustainability
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Establishing a robust culture of corporate citizenship entails actively engaging a diverse array of individuals in dedicated causes. Within companies, Resource Groups serve as exemplary vehicles for advancing corporate citizenship. These groups, such as Women Resource Group, LGBTQ Resource Group, and Community Volunteering Resource Group, provide platforms for employees to participate in and advocate for various causes. By participating in these groups, employees not only support meaningful initiatives but also contribute to sensitizing the broader population to important social issues. This inclusive approach not only enhances employee engagement but also fosters a sense of community and social responsibility within the organization.

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5 Celebrate your achievements

The fifth step is to celebrate your achievements and recognize your progress. CSR is a continuous journey of improvement and innovation. You need to acknowledge and appreciate the efforts and contributions of your team and stakeholders, and celebrate the positive impacts and outcomes of your CSR initiatives and goals. You can use various channels and platforms to communicate and showcase your CSR stories, such as newsletters, blogs, social media, events, awards, and media. By celebrating your achievements, you can reinforce your CSR culture, build your reputation, and inspire others to join your cause.

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Heather Nelson, MBA, CFRE

Helping nonprofits raise money with corporate partnership and sponsorship | Relationship-first approach | Speaker | Fundraising Consultant | Lover of dogs, trees, and being a hockey mom.
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I agree that communicating and celebrating progress and success is important. However it is important to ensure it is authentic and the right message to the right audience. The right celebration inside an organization with its employees can be quite different to what you should share with customers.

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6 Learn from your challenges

The sixth step is to learn from your challenges and adapt to changing circumstances. CSR is not a one-size-fits-all approach, and you may face obstacles and setbacks along the way. You need to be open, honest, and humble about your challenges and failures, and learn from them. You need to seek feedback, listen to criticism, and address complaints. You also need to scan the external environment, anticipate trends and issues, and respond to emerging needs and expectations. By learning from your challenges, you can enhance your CSR performance, resilience, and relevance.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Praveen Karn

CSR and Sustainability Leader, Recipient of Mahatma Award 2022, National CSR Award 2019, ICSI National CSR Award 2021; 25 most influential CSR leaders of India, member CII and Assocham CSR committee; Expert panel IICA
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Corporate citizenship is very much integrated part of profit. A profit earned without ensuring the citizenship of a corporate does not sustain for long. Various stakeholders of your business such as your shareholders, your investors, your employees and the people around you are looking at you and if the citizenship is not practised then all such stakeholders do not remain retained and sustained.

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How can you create a culture of corporate citizenship beyond profit?

1

2

3

4

5

6

7

1 Align your purpose

2 Engage your stakeholders

3 Integrate your values

4 Empower your people

5 Celebrate your achievements

6 Learn from your challenges

7 Here’s what else to consider

Corporate Social Responsibility

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How can you create a culture of corporate citizenship beyond profit?

1

2

3

4

5

6

7

1 Align your purpose

2 Engage your stakeholders

3 Integrate your values

4 Empower your people

5 Celebrate your achievements

6 Learn from your challenges

7 Here’s what else to consider

Corporate Social Responsibility

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