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How can you create a content style guide that improves your writing team's efficiency?

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If you work with a writing team, you know how challenging it can be to ensure consistency, clarity, and quality across your content. A content style guide can help you solve these problems by defining the rules and standards for your brand voice, tone, grammar, punctuation, formatting, and more. In this article, you will learn how to create a content style guide that improves your writing team's efficiency in four steps.

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Sadia Ameer

Social media Manager |I help freelancers and content creators find clients easily by reaching the right audience|Meta…
Rajlaxmi Gehlot

LinkedIn Ghostwriter || Quote writer, Poet, Author ||?? I Help to convert your passion into profession with 2x growth…
Nikki Madures Arpino

Director of Content Strategy

1 Assess your needs

Before you start creating your content style guide, you need to assess your current situation and identify your goals. Ask yourself questions like: What types of content do you produce? Who are your target audience and personas? What are the main pain points and challenges of your writing team? What are the best practices and examples of content in your industry or niche? How do you measure the effectiveness of your content? By answering these questions, you will have a clear idea of what your content style guide should cover and why.

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Dairus Okoh

AI Blockchain Data Scientist in Training || I love exploring Blockchain Libraries
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An example I've seen is AI, I noticed that when writing about Artificial Intelligence, just making posts about artificial intelligence. Rather making impactful posts that directly affects people's lives makes the difference.

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2 Choose your format

The next step is to choose the format and structure of your content style guide. You can use different tools and platforms to create and share your guide, such as Google Docs, WordPress, or a dedicated software like CoSchedule or Frontify. The format of your guide should be easy to access, update, and reference for your writing team. You can also decide how to organize your guide, such as by categories, sections, or topics. For example, you can have sections for voice and tone, grammar and spelling, formatting and layout, images and visuals, and so on.

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Rajlaxmi Gehlot

LinkedIn Ghostwriter || Quote writer, Poet, Author ||?? I Help to convert your passion into profession with 2x growth in 90 days|| 1.5L Impression
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Clearly outline the purpose and audience, Establish Voice and Tone, lay out your format, and specify how content should be structured, including the introduction, body, and conclusion. Tools to use : Google Docs, WordPress, Communicate with your team timely to ensure the efficient implementation of strategy.

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3 Write your guidelines

Now that you have your format and structure, you can start writing your guidelines for each section of your content style guide. Your guidelines should be clear, concise, and specific, and provide examples and explanations where needed. You can also use existing resources and standards, such as the AP Stylebook, the Chicago Manual of Style, or the Content Marketing Institute's Content Style Guide. However, you should also customize your guidelines to fit your brand identity, audience preferences, and content goals. For example, you can define your brand voice attributes, such as friendly, professional, or humorous, and how they translate into your tone, word choice, and sentence structure.

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Nikki Madures Arpino

Director of Content Strategy
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A style guide is a must, especially when you’re onboarding new writers or have a large team of content creators. It’s best to include not just guidelines on tone and voice, but things like when to use italics or bolding, rules for how you source content (like how to embed and attribute quotes), target reading level, words or phrases to avoid and what to use instead, any analogies to shy away from because they have sensitivities in your industry, and more. You can also include photography guidelines and any best practices on using AI.

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Avinash Nath

Freelance Writer | 16+ Years of Experience | Content Creator | Proud Introvert
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While writing your content style guidelines, follow these tips: ? Develop a clear and consistent brand voice that resonates with your target audience. ? Use simple, concise language and avoid jargon. ? Maintain a consistent tone across all communication channels. ? Identify the specific goals you aim to achieve with your content. ? Define your target audience and tailor your content to their interests. ? Establish KPIs to measure the effectiveness of your content. ? Develop a comprehensive style guide that outlines specific rules and guidelines. ? Cover grammar, punctuation, formatting, and writing style.

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4 Implement and update your guide

The final step is to implement and update your content style guide regularly. You should communicate your guide to your writing team and provide training and feedback on how to use it. You should also review your guide periodically and make changes based on new trends, insights, or feedback. You can also use tools and plugins, such as Grammarly, Hemingway, or Yoast, to help you check and improve your content quality and SEO according to your guide. By implementing and updating your guide, you will ensure that your content is consistent, engaging, and effective.

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Sadia Ameer

Social media Manager |I help freelancers and content creators find clients easily by reaching the right audience|Meta Certified Digital Marketing Associate.
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-Keeping your content style guide updated is like having a map that gets better as you explore. -Share this map with your writing team and teach them how to use it , it's like giving them super helpful tips. -Review and change this map regularly based on new things you learn or what people like. Tools _Grammarly _Hemingway -These two tool act like friendly helpers, making sure your content is top-notch and easily found online. _Updating your guide means your content stays the same, interesting, and works really well for your audience

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Carissa Dunphy, ABOC

PECAA Digital Marketing, Podcast Co-Host, Game Changer.
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Your creative team's overall efficiency will improve when you have a style guide. Defining specific fonts, colors, ratios, etc, will reduce the noise of all the other options, allowing them to focus on designing around the brand.

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How can you create a content style guide that improves your writing team's efficiency?

1

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3

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5

1 Assess your needs

2 Choose your format

3 Write your guidelines

4 Implement and update your guide

5 Here’s what else to consider

Content Strategy

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How can you create a content style guide that improves your writing team's efficiency?

1

2

3

4

5

1 Assess your needs

2 Choose your format

3 Write your guidelines

4 Implement and update your guide

5 Here’s what else to consider

Content Strategy

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