How can you create content more efficiently across platforms?

I think that some of the hardest things to start is the actual “how to get started in the first place” happens. It seems so overwhelming because you have multiple ideas flying in your head. I love doing brain dumps. They work the best for me. I start with my brand and then attach ideas that drivers people to the brand.

The best way to plan is to create a content calendar. You don't need to spend a lot of time on this to create a content calendar, but you can download any notion template for FREE and use it as a content calendar.

The secret to getting the most mileage out of your content is to COPE - create once, publish everywhere. I first learned the term 8-9 years ago when it was already a defining practice of top performing content marketers. With today's AI tools (and more coming tommorow) there's no excuse not to COPE every asset you create. Let's stert with a Zoom webinar for example, using: 1. Geepy (GPT) to draft the topic, talking points, Q&A 2. Beautiful.ai for stunning slides 3. Fireflies.ai to transcribe 4. Wordtune to write 3 blog articles 5. Circleboom to write 15 social media posts 6. Vid.yo to create 15 highlight clips for website, ads, social, etc. So with relatively (compared to even 5 years ago) little effort, one content asset becomes 35!

Another way to make sure your content is up to date or different is to simply change the music if you are using some. You can use the same content but use google to figure out what trending music is out there for that particular platform and use that. It is not what you like all the time it is what the masses like!

The best way to create content is to first write it as a draft blog post, and then create a newsletter issue, and then create a tweet from it, one LinkedIn post, and then create short form videos from the same blog post draft for all video platforms.

Speech to text transcription services are improving everyday, which means turning audio or video content into blog posts and other written content is getting easier. There may still be punctuation and readability issues to sort out, but an AI language model like ChatGPT can help you quickly turn it into a readable blog post. Also remember, even a short amount of audio can result in pages and pages of text!

The best and easiest tools you can use for content repurposing are Repurpose .io and Coverposts. Coverposts is the best if you have a blog and repurpose it for multiple platforms.

In addition to analyzing performance, consider repurposing content to maximize efficiency. Transform successful pieces into various formats suitable for different platforms, reaching diverse audiences. Utilize automation tools such as Buffer or Hootsuite to schedule posts strategically, maintaining a consistent presence. Collaborate with other creators for cross-promotion, expanding your reach organically. Furthermore, implement A/B testing for your content to experiment with different elements and refine your approach based on audience response, ensuring continuous improvement.

An underrated way to analyse your comments is to analyse your bookmarks and shares. That is the metric that matters the most as compared to analyzing likes, comments, and views.

The best way you can learn from other creators is to find 9 creators in your niche whose content you love the most, take notes of their content on a daily basis, and try to build quality relationships with them to learn how they create content.

This is one of my favorite things to do. I subscribe to the philosophy, “if it ain’t broke don’t fix it!” If someone is nailing something see how you can take the juicy bits and flip them into your own style. The best form of flattery is being copied. One call out though, make sure it is yours so you are more comfortable with how you want your message communicated