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Last updated on 2024年7月8日

How can you create compelling product packaging designs online?

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Product packaging is more than just a container for your goods. It's a visual representation of your brand, your values, and your promise to your customers. It's also a powerful marketing tool that can attract attention, communicate benefits, and persuade buyers to choose your product over others. But how can you create compelling product packaging designs online, without hiring a professional designer or spending a fortune on software and materials? In this article, we'll show you some simple steps and tips to design your own product packaging online, using free or affordable tools and resources.

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Muhammad Haziq Abd Rahman

Aspiring Polymer Specialist

1 Choose your packaging type and size

The first step to create your product packaging design online is to decide what type of packaging you need and how big it should be. This will depend on the nature, shape, and size of your product, as well as your budget and distribution channels. For example, you might need a box, a pouch, a bottle, a jar, a can, or a bag for your product. You also need to consider how much space you have to display your design, and how it will fit with other products on the shelf or online. You can use online tools like Packlane or Canva to browse different packaging options and customize them according to your specifications.

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Muhammad Haziq Abd Rahman

Aspiring Polymer Specialist
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Essentially, how creative you can make your design online, it'll still be up to the supplier's capabilities. Best to have an idea, check with supplier on the design, or better, let the supplier recommend or propose to us on the best product outlook as it's their forte, and more exposure on latest trend.

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Aleksandra Jaworska

CCO at NexusIgnite | Berg Development Group | New Business Development | Creative agency
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do your homework -sites like Pinterest and Behance are full of awesome ideas, but don't just copy what looks cool. Understand why a milk carton is shaped the way it is, or why fancy chocolate boxes look so posh. It's all about the purpose of the packaging. Remember, packaging isn't just about looking good. It's got a job to do, function comes first. But, when you can, make it look good too! Your design should speak to the people who are going to use it. Go crazy with your creativity, but keep it real. A package that looks like a spaceship might be cool, but not if it can't fit in a fridge. Learn from Others: Check out the best and worst packaging designs out there. What makes the good ones work? Why did the bad ones fail?

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Paco Fonosa G.

Director de arte || Creativo || Dise?ador Packaging || Freelance
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In my opinion, doing the opposite design to what everyone usually does...follow the different path, with a different design...go against the current.

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2 Define your brand identity and message

The next step to create your product packaging design online is to define your brand identity and message. This means clarifying your target audience, your unique selling proposition, your values, and your personality. Your brand identity and message will guide your design choices, such as colors, fonts, images, icons, logos, and slogans. You want your product packaging to reflect your brand identity and message, and to stand out from your competitors. You can use online tools like Adobe Color or Font Squirrel to find suitable colors and fonts for your design.

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3 Create your design elements and layout

The third step to create your product packaging design online is to create your design elements and layout. This means creating or choosing the graphics, icons, logos, and texts that will appear on your packaging. You can use online tools like Freepik or Flaticon to find free or low-cost graphics and icons that match your brand identity and message. You can also use online tools like Logo Maker or Tailor Brands to create or customize your logo. You can then use online tools like Canva or Figma to arrange your design elements and layout on your packaging template. You can also use these tools to add effects, filters, shapes, and backgrounds to enhance your design.

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Muhammad Haziq Abd Rahman

Aspiring Polymer Specialist
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It is best that we have our own identity drawn by actual hand-paint artists, as these online tools are actually overrated and overused. Consulting visuals and arts advice from Facebook, Reddit will be a good alternative approach too.

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4 Test and refine your design

The final step to create your product packaging design online is to test and refine your design. This means checking your design for readability, clarity, consistency, and appeal. You want your design to be easy to read and understand, to convey your brand identity and message, to match your product and packaging type, and to catch the eye of your potential customers. You can use online tools like Mockup World or Placeit to preview your design on realistic mockups of your packaging. You can also use online tools like Usability Hub or User Testing to get feedback from real users on your design. You can then use this feedback to improve your design and make it more compelling.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Muhammad Haziq Abd Rahman

Aspiring Polymer Specialist
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Best to include things like issues and troubleshooting method so that beginners will not do the same mistake and waste money.

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How can you create compelling product packaging designs online?

1

2

3

4

5

1 Choose your packaging type and size

2 Define your brand identity and message

3 Create your design elements and layout

4 Test and refine your design

5 Here’s what else to consider

Graphics

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How can you create compelling product packaging designs online?

1

2

3

4

5

1 Choose your packaging type and size

2 Define your brand identity and message

3 Create your design elements and layout

4 Test and refine your design

5 Here’s what else to consider

Graphics

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