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How can you create a client experience that encourages repeat business?

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As a life coach, you want to provide value and support to your clients, but you also want to grow your business and generate consistent income. One of the best ways to achieve both goals is to create a client experience that encourages repeat business. This means not only delivering on your promises, but also exceeding expectations, building trust, and fostering loyalty. In this article, you will learn how to create a client experience that makes your clients want to work with you again and refer you to others.

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Preeti Verma, PCC (ICF) ??

Coaching Enthusiast I Thought Partner I Head Coaching Practice, Erickson Coaching International and xMonks I…
Sam Smith

Trusted Guide

1 Understand your clients

The first step to creating a great client experience is to understand your clients' needs, goals, challenges, and preferences. This will help you tailor your coaching approach, communication style, and resources to suit each client. You can use various methods to gather information about your clients, such as intake forms, surveys, interviews, feedback sessions, and testimonials. The more you know about your clients, the more you can empathize with them, anticipate their questions, and offer relevant solutions.

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Preeti Verma, PCC (ICF) ??

Coaching Enthusiast I Thought Partner I Head Coaching Practice, Erickson Coaching International and xMonks I Leadership Circle Profile Practitioner I Professional Certified Coach (ICF)
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In coaching, it's about more than just imparting skills; it's a journey into the client's professional and personal realms. Understanding their aspirations, fears, and vulnerabilities is crucial. Evoking awareness, they become a trusted growth partner, delving into aspirations and fears. By celebrating victories, offering personalized support, and sharing relatable stories, the coach creates an emotional connection. Continuous improvement and adaptability ensure a dynamic coaching experience. In this holistic journey, the coach is not just a guide but a catalyst for profound transformation, laying the foundation for enduring repeat business. :)

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David Jones, MBA

Chief of Staff at eCard Systems
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Take the time to truly understand your client's needs, goals, and challenges. Active listening and asking the right questions can help you gain valuable insights into their goals. Asking the right questions is a game changer.

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2 Deliver value and results

The second step to creating a great client experience is to deliver value and results that match or exceed your clients' expectations. This means providing high-quality coaching that helps your clients achieve their desired outcomes, whether it's personal growth, career advancement, or relationship improvement. You can demonstrate your value and results by setting clear and realistic goals, tracking progress, measuring impact, and celebrating achievements. You can also add value by providing extra support, such as follow-up emails, check-in calls, or bonus materials.

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Sam Smith

Trusted Guide
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Deliver 10X on their expectations and they’d be mad not to re-enroll. Focus on serving them deeply every moment you’re together and everything will take care of itself.

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3 Build trust and rapport

The third step to creating a great client experience is to build trust and rapport with your clients. This means establishing a positive and professional relationship that makes your clients feel comfortable, respected, and supported. You can build trust and rapport by being authentic, respectful, attentive, and responsive. You can also show your interest and appreciation by asking for feedback, acknowledging their efforts, and expressing gratitude. By building trust and rapport, you can create a strong emotional connection with your clients, which can increase their satisfaction and loyalty.

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David Jones, MBA

Chief of Staff at eCard Systems
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Trust is the bedrock of long-term client relationships. Trust is what enables us to look at each other without running away screaming. if I trust you, then I don't have to take into account how complicated you are, and as long as you'll do what you say you'll do, then I can take you at your word." Dr Jordan B. Peterson

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4 Encourage referrals and testimonials

The fourth step to creating a great client experience is to encourage referrals and testimonials from your clients. This means asking your clients to share their success stories and recommend your services to their friends, family, or colleagues. You can encourage referrals and testimonials by making it easy and rewarding for your clients, such as providing templates, incentives, or recognition. You can also leverage social proof by showcasing your testimonials on your website, social media, or marketing materials. By encouraging referrals and testimonials, you can attract more potential clients and boost your credibility and reputation.

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5 Offer incentives and discounts

The fifth step to creating a great client experience is to offer incentives and discounts to your clients. This means giving your clients a reason to come back to you or sign up for more services. You can offer incentives and discounts by creating packages, bundles, or memberships that offer more value, convenience, or flexibility. You can also offer loyalty programs, rewards, or coupons that give your clients discounts, bonuses, or freebies. By offering incentives and discounts, you can increase your retention rate and revenue.

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6 Stay in touch and follow up

The sixth and final step to creating a great client experience is to stay in touch and follow up with your clients. This means maintaining a consistent and meaningful communication with your clients, even after your coaching sessions are over. You can stay in touch and follow up by sending newsletters, updates, tips, or invitations to your events, webinars, or podcasts. You can also reach out to your clients on special occasions, such as birthdays, anniversaries, or milestones. By staying in touch and following up, you can keep your clients engaged, informed, and interested in your services.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sanjay Kalla

Coach | Consultant | Facilitator | Author | Research Scholar
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To enhance client experience for repeat business, prioritize personalized interactions, gather feedback to make improvements, maintain consistent communication, and go the extra mile in service delivery. Building a relationship based on trust and reliability fosters loyalty, increasing the likelihood of clients returning for future transactions.

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David Jones, MBA

Chief of Staff at eCard Systems
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It's important to improve and innovate continuously. Stay updated with the latest industry trends and best practices. Seek feedback from your clients and use it to enhance your services. By staying relevant and constantly improving, you can ensure a memorable and impactful experience for your clients, leading to repeat business and referrals.

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How can you create a client experience that encourages repeat business?

1

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3

4

5

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1 Understand your clients

2 Deliver value and results

3 Build trust and rapport

4 Encourage referrals and testimonials

5 Offer incentives and discounts

6 Stay in touch and follow up

7 Here’s what else to consider

Life Coaching

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How can you create a client experience that encourages repeat business?

1

2

3

4

5

6

7

1 Understand your clients

2 Deliver value and results

3 Build trust and rapport

4 Encourage referrals and testimonials

5 Offer incentives and discounts

6 Stay in touch and follow up

7 Here’s what else to consider

Life Coaching

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