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How can you create a call-to-action button that actually works?

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A call-to-action button, or CTA, is a crucial element of any website or landing page that aims to convert visitors into customers, subscribers, or leads. A CTA button is the final step that prompts the user to take the desired action, such as sign up, buy, download, or contact. However, not all CTA buttons are equally effective. In this article, you will learn how to create a CTA button that actually works, by following some simple design principles and best practices.

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Nidhi G.

"Founder at Setugram | Career Counselor | Educator | Blogger."

1 Define your goal

Before you start designing your CTA button, you need to have a clear idea of what you want to achieve with it. What is the main purpose of your website or landing page? What action do you want the user to take after seeing your CTA button? How does that action benefit the user and your business? Having a specific and measurable goal will help you craft a CTA button that aligns with your value proposition and your audience's needs.

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Nidhi G.

"Founder at Setugram | Career Counselor | Educator | Blogger."
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Before designing your CTA button, be clear about the specific action you want users to take. Is it to subscribe, buy, download, or contact? Knowing your goal guides the design process. Example: If your goal is to increase newsletter sign-ups, your CTA button should explicitly say "Subscribe Now."

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SHEHRYAR ANEES ?? UX/UI

?? TukTuk | Product Designer ???? ???? | UX/UI Expert | Tech & AI Enthusiast | UX Design Certified ?? | Problem Solver??| Figma ?? | Software Engineer | Freelancer | Digital Marketer & Media Expert | DesignOps
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Before crafting a compelling call-to-action (CTA) button, define your goals. Clearly understand the action you want users to take. This clarity guides the CTA's text, design, and placement, ensuring it's aligned with your conversion objectives and resonates with your audience.

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2 Choose your words

The text on your CTA button is the most important factor that influences the user's decision to click or not. Your words should be clear, concise, and compelling. They should communicate the value of your offer and create a sense of urgency or curiosity. Avoid generic phrases like "Submit" or "Click here", and use action verbs that describe what the user will get or do, such as "Start your free trial", "Download your ebook", or "Get your quote". You can also add modifiers that emphasize the benefits or address the objections, such as "No credit card required", "Limited time offer", or "100% satisfaction guaranteed".

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Mayank Mishra

Head of Design at RagaAI |??Top Voice for Product Design & Design | AI+Design | NID | UX | UI | Co-founded Poppins | OnDeck | Antler | Alchemist | Buildspace S5
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Make sure the words on the button are short and direct. Use words that tell the person exactly what to do. For instance, instead of saying "Click Here," say "Download Now" or "Get Started."

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3 Pick your colors

The color of your CTA button is another key factor that affects its visibility and attractiveness. Your color choice should contrast with the background and the rest of the page, so that your CTA button stands out and draws attention. You can use a color wheel or a tool like Adobe Color to find complementary or analogous colors that work well together. You can also use color psychology to convey a certain mood or emotion, such as red for excitement, green for growth, or blue for trust. However, don't rely solely on color to convey your message, as some users may have color blindness or different cultural associations.

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SHEHRYAR ANEES ?? UX/UI

?? TukTuk | Product Designer ???? ???? | UX/UI Expert | Tech & AI Enthusiast | UX Design Certified ?? | Problem Solver??| Figma ?? | Software Engineer | Freelancer | Digital Marketer & Media Expert | DesignOps
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Choosing CTA colors is pivotal. Opt for a color that contrasts with the background but harmonizes with your brand palette. Select hues that evoke the right emotions. Consistency in color enhances recognition and user engagement, making your CTA button more effective.

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4 Optimize your size and shape

The size and shape of your CTA button also influence its usability and appeal. Your button should be large enough to be easily seen and clicked, but not too large that it overwhelms the page or distracts from the content. A good rule of thumb is to make your button at least 44 pixels wide and 44 pixels tall, which is the recommended size for touch targets on mobile devices. You can also use white space or padding around your button to create more breathing room and focus. As for the shape, you can use either rounded or square corners, depending on your brand identity and design style. However, avoid using too many angles or curves, as they can make your button look confusing or cluttered.

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5 Test and tweak

The final step to create a CTA button that actually works is to test and tweak it until you find the optimal combination of elements that produces the highest conversion rate. You can use tools like Google Optimize or Optimizely to run A/B tests or multivariate tests, where you compare different versions of your button and measure their performance. You can test different aspects of your button, such as the text, color, size, shape, position, or animation. You can also test your button in different contexts, such as different devices, browsers, or audiences. By testing and tweaking your button, you can learn what works best for your specific goal and situation, and improve your results over time.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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SHEHRYAR ANEES ?? UX/UI

?? TukTuk | Product Designer ???? ???? | UX/UI Expert | Tech & AI Enthusiast | UX Design Certified ?? | Problem Solver??| Figma ?? | Software Engineer | Freelancer | Digital Marketer & Media Expert | DesignOps
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Creating an effective call-to-action (CTA) button is essential in web design. Make it visually distinct with compelling text and a contrasting color. Position it prominently and ensure it leads to relevant content. Frequent testing and user feedback fine-tune its performance, driving user engagement and conversion.

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Mayank Mishra

Head of Design at RagaAI |??Top Voice for Product Design & Design | AI+Design | NID | UX | UI | Co-founded Poppins | OnDeck | Antler | Alchemist | Buildspace S5
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CTA is the most important element in a design. Ensure the CTA is accessible to all users, including those with disabilities. Use sufficient color contrast, provide alternative text for images, and ensure that the button is easily navigable using keyboard or screen readers.

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Nidhi G.

"Founder at Setugram | Career Counselor | Educator | Blogger."
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Create a Sense of Urgency: Add urgency to your CTA by incorporating time-limited phrases like "Limited Time Offer" or "Act Now." Urgency can nudge users to take immediate action. Example: An airline website's CTA might say, "Last 3 seats at this price. Book now!" to create urgency.

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How can you create a call-to-action button that actually works?

1

2

3

4

5

6

1 Define your goal

2 Choose your words

3 Pick your colors

4 Optimize your size and shape

5 Test and tweak

6 Here’s what else to consider

Design

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How can you create a call-to-action button that actually works?

1

2

3

4

5

6

1 Define your goal

2 Choose your words

3 Pick your colors

4 Optimize your size and shape

5 Test and tweak

6 Here’s what else to consider

Design

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