How can you create a brand story that resonates with investors?

Storytelling con propósito. Hoy a los inversores hay que venderles una historia y una experiencia del consumidor final, la cuál debemos estar convencidos que sumará valor y en la cuál confiemos ciegamente. De esa manera el inversor sabra que tenemos una historia real para contarle a nuestro mercado y un propósito detras que creemos y somos capaces de defendera capa y espada.

Your core message is your mission and vision statements mixed into one message, showing why your business exists and what you are hoping to achieve. This should reflect your brand's purpose, values, and goals. A tip here would be to help you identify your unique value proposition and brand pillars. These should help you highlight your competitive advantage and benefits and differentiation. Then, summarise this and work on your core message. Leverage sites here (Asana or GatherContent) to help with this.

Brand is about connecting your company, its people and its solutions, to your eco-system of clients, vendors and investors. We changed the name of HKS Medical Information Systems (named for the founders) to OTTR (the acronym for Organ Transplant Tracking Record), our flagship product name. We wanted our entire eco-system to see us as our users did. We would visit clients and hear them say "the OTTR guys are here" or "hey call the OTTR guys, they can help." OTTR was synonymous for our users of the SW within the transplant center and reflected our core values to all including patients. The name change was the last step in the process. Brand is a reflection of your company that starts and ends with your core values, not just your message.

Craft a Story That Makes Investors Sit Up and Listen! ????? - I'd shape your brand story like a master chef ?? – mix your mission, approach, and impact into a captivating narrative. - Know your audience like a seasoned detective ?? – tailor your story to their needs, pains, and goals. - Use storytelling to forge an emotional bond ?? – turn your startup journey into an adventure investors want to join. - Let your values shine through like a beacon ?? – make your story about what you do and why you do it. Pro tip: Utilize storytelling tools like StoryBrand to craft deeply resonating narratives! ??

Crafting your brand story isn't just a rundown of what you offer; it's the soul behind your mission, your solutions, and the change you bring. Defining your essence lies in why you're here, what you bring, and the impact you create. It's about clarity, brevity, and alignment throughout your platforms.

I believe you need to showcase your addressable market addressing the potential. Apart from primary audience, also consider your secondary addressable market. Keep it succinct and have your facts ready

It's essential to define your investment goals and objectives here. What are you trying to achieve through investors? Then, work on profiling the types of investors you are looking for that match your goals. Are these angel investors? Venture capitalists? Crowdfunding platforms? Subsequently, analyse your potential investors and look at their portfolio along with their competitors to see how you can add value or help diversify their profile.

Investors what to know if their investment is safe with your brand or not. The only way to do it is to ensure that your brand speaks to and relates to the people that it’s meant for. Gone are the days that brands could create FOMO and make the need. People need their needs fulfilled and aid the gap.

Alex, the CEO of CyberShield, a cybersecurity SaaS startup pitched to every investor who'd listen, resulting in polite nods but no checks. Frustrated, he dove into research, realizing his ideal investors were those with a tech background and a passion for data privacy. Alex revamped his pitch, peppered with tech jargon and privacy statistics that would make these specific investors' eyes light up. He targeted tech-focused VC firms and attended niche cybersecurity conferences. Suddenly, Alex wasn't just another startup founder; he was speaking the language of his audience. Investment meetings went from lukewarm to electric, and CyberShield's funding round closed in record time.

People don't buy statistics, they buy relatedness, shared values and meaning. The best brand stories I've seen are the ones about people, and how the brand has made a difference in our lives. They do this by showcasing people, issues, and themes that the rest of us can relate to. Athletic brands have done a great job by showcasing determination, grit, and qualities people can identify with.

This is probably the most important part of your activity for attracting investors. It's not so much about facts or figures (although be ready to present and answer questions about these); it's more about taking potential investors on a journey with your brand, telling relatable stories, and connecting these with emotions that can grab attention and help provide a solution to a problem or add value to an industry. Once your story becomes relatable, achievable, and tangible, this creates a strong position for your brand to attract investment.

The emotional connection is meaningful in context. As this article pointed out earlier, knowing your audience is critical. Not all investors are interested in a personal story per se, including values, and your “why” is a great place to start. However, as we've seen with a few high-profile charismatic folks in tech, healthcare, and real estate, investors end up in sticky situations when focusing on an individual's story. Values, your why, and backing up your successes with accurate evidence are needed to move in the right direction.

Human connections are stronger when they are able to relate. Showcasing a story where the target audience is able to relate to his/her life situation or problem, they see value.

EduConnect aims to bridge the education gap in underserved communities. During pitch meetings, they rattled off impressive stats and growth projections, but investors always seemed to remain unmoved. Frustrated, they decided to change tactics. At their next pitch, they began with a story about Maria, a bright student from a rural town who dreamed of becoming a doctor but lacked access to quality education. They then told the story of how EduConnect helped Maria ace her college entrance exams. By the time Emma circled back to the numbers, the room was electric with emotion and purpose. That day, EduConnect didn't just secure funding; they gained passionate advocates for its mission.

This must be authentic, relevant, and engaging. Your brand story should reflect its purpose, values and resonate with investors' needs and goals. Consequently, provide success stories, social proof and testimonials through both storytelling and data that showcase the benefits and value created, and add some of the feedback you've received to solidify the message.

Customer Success Stories are a great way to increase credibility. With the help of use cases the ease of logical application becomes possible.

Investir na constru??o de uma marca pessoal nas redes sociais fortalece o posicionamento profissional. Para além disso, a forma que esse posicionamento acontece é capaz, inclusive, de gerar a confian?a necessária para conquistar investidores para uma empresa. De acordo com uma pesquisa feita pela HootSuite, organiza??es com lideran?as ativas na internet s?o 23% melhor percebidas, e três a cada quatro consumidores afirmaram que ter um(a) CEO “influenciador(a)” torna a marca mais confiável. Outro estudo aponta que conteúdos postados por colaboradores da empresa têm 561% mais alcance do que os dos canais oficiais da marca.

Raj the founder of HealthTrack, a health monitoring SaaS had a lot of initial skepticism from investors. At his next pitch, he presented hard data showing a 30% improvement in patient outcomes. One example he gave was, Dr. Chen, a respected cardiologist, shared how HealthTrack revolutionized his practice. Raj then shared Sarah's story, whose early heart disease detection through the app saved her life. This approach changed everything for HealthTrack. Key takeaways: * Conduct pilot programs to gather real-world data * Present concrete metrics showing your impact * Include expert testimonials to build credibility * Share compelling user stories to demonstrate value * Combine quantitative and qualitative evidence for a powerful pitch

Forget the branding stuff and use direct marketing strategies and tactics. Bring a direct response copywriter onto your team. This has worked for Agora and other financial companies.

Investors aren't that different than anyone else. They respond to vision, distinction, and storytelling. They only difference is they want financial data, too.

TechFlow, a project management SaaS, struggled in a crowded market until founder Lena spotlighted their unique AI workflow optimizer. She rebranded as the "AI Productivity Partner," emphasizing their "Empowered Efficiency" approach. Lena showcased how TechFlow learned each team's style, fostering creativity by handling routine tasks. In pitches, she wowed investors with live AI-suggested improvements. By focusing on AI innovation and valuing human creativity, TechFlow transformed from just another tool to a distinctive, forward-thinking brand. Key takeaways: * Identify your USP * Align brand with innovation * Create a memorable personality * Demonstrate unique capabilities

People invest in people they like, that show passion and have a deep understanding of the problem they are trying to solve. Put yourself as the founder at the centre of the story, you are what it unique and investable. Once you have that base, you begin to build out the brand beyond just yourself.

Some points not covered in the article include: - Leverage storytelling to increase the effectiveness of your message - Use visual aids and different formats to deliver your message and enhance your brand story (even consider role-playing like a Dragons Den format) - Use emotional triggers and appeals to connect with investors and influence their decision-making The combination of the above can better position you to secure an investment while helping build trust and loyalty through authenticity and connecting emotionally.

Consider developing a vision that tackles real-world problems. Be creative, Be bold, and Be there for your customers to showcase.