How can you create a brand identity that is both bold and understated?

Keep it simple with a clean design and subtle colors, but throw in a punch with a unique logo that's hard to forget. It's like speaking volumes without shouting. Consistency is crucial, from your site to every package. Find the sweet spot between making a statement and keeping it chill.

I use the brand key framework with my clients to define the external and internal components of creating a unique brand. The tangible, visual elements of a brand such as the logo, name and colours are only a fraction of what creates a brand. Creating a bold brand that stands out must be unpinned by a clear confident proposition. Keep the design simple and clean so it can be used across all platforms. Chose fonts and colours that reflect your brand personality. Above all be distinct and unique to avoid Misattribution. Don’t forget your tone of voice, iconography and imagery.

Boldness = choose what you stand for and stick to it in everything you say and do! Understated = just do what you say you’ll do, no need to keep shouting it from the rooftops. Let others spread the word.

when our purpose is designing a brand identity that is bold and understated we must follow the direction visual that will makes us achieve this goal which is; using all visual elements that embodies the meaning of brand identity like creating logo that is bold and using using bold visual elements however it is a shape or typography or any visual element that express the feeling that our brand we want to evoke in target audience mind.

Rolling out a brand needs to go beyond brand guidelines, logos, and colours, you need to engage, empower and educate your people to live the brand. 1. Make sure you include all stakeholders in creating the brand. 2. Empower people to use the brand correctly by engaging them in workshops. 3. Guardianship- Appoint brand ambassadors. Have a brand clinic to manage all brand outputs. 4. Highlight and tell stories to encourage proper usage. 5. Create a brand tool kit with templates for presentations and social assets to empower correct application. 6. Retain a design resource to create all creative assets. It's worth it 7. Get a copywriter so your voice is consistent and on brand. 8. Have an approved Image bank 9. Keep it simple

Authentically base your brand on who you’re trying to serve, not what you’re trying to sell. If you really tap into your audience’s needs (practical and emotional) then it’s much easier to stand out.

Consider the use of language, your tone of voice can allow you to be bold and your visual language can be paired back and vice versa. Helping you to achieve stand out in an understated way.

Consider how you engage your people to live the brand through the values. Align HR to ensure behaviors are matched to brand values to create a culture that mirrors your brand. Do a simple brand audit to see how consistent your brand is. A very simple way to do this is to type in your brand on Google and look at the image results. Easy Consider the use of sonic branding if you use sound. This has worked well for many brands such as Audi. Measure your brand through a brand tracker tool