How can you create authentic content that aligns with your client's values and voice?

Regularly reassess and adapt your content strategy based on changing circumstances and audience feedback. Social media landscapes and audience preferences can evolve rapidly. Stay agile by monitoring engagement metrics, soliciting feedback, and staying updated on industry trends. This allows you to pivot your content strategy to ensure it continues to resonate with your client's audience and align with their evolving values and voice.

Dive into their history, mission statement, and past content to get a sense of their style and tone. Talk to key people within the organization to capture the essence of their brand voice. Be genuine and write as if you are part of the team, using language and stories that resonate with their core audience. It's also crucial to stay consistent across all platforms, whether it's a blog post, social media update, or an email campaign. Consistency helps build trust with the audience. Always ask for feedback from your client to ensure the content feels true to their brand. Lastly, keep the audience in mind. Authentic content should not only speak in the client's voice but also address the needs and interests of the audience.

I would suggest following SOSTAC framework to give you a better understanding of: 1- Your current SITUATION 2- Your OBJECTIVES 3- Your STRATEGY 4- Your TACTICS 5- Your ACTIONS 6- Your CONTROLS This enables you to identify where you want to be, how will you get there, and gives you a direction to follow in your content

Once you've launched your client's content, the journey doesn't stop there. Continuously monitor and analyze performance metrics to identify what's working and what's not.

If it’s content for their personal brand, I’d always interview them, transcribe the conversation but always listen back to the recording. You can’t beat it as a way to nail their view, perspective, levels of enthusiasm and unique way of phrasing things.

The best platforms you should be on are any and everywhere your people are. . . Remember, if your audience isn't present, you don't need to be there either. Show up consistently where they hang out and ask them lots and lots of questions. Also show them how much you care about their thoughts and their voices. Let them know how much their story matters.

One size doesn't fit all. You've got to be strategic. Take a good look at where your client's audience hangs out the most. Is it Instagram, TikTok, LinkedIn, or somewhere else? Also, consider what kind of content they like to consume. Check out what your client's competitors or similar brands are doing. See what's working well and what's not in your client's niche. This competitive analysis can be gold. It'll help you spot content gaps and opportunities. Look at the engagement metrics and comments on their posts. This is like having a direct line to your target audience's thoughts. You'll learn what they value and what they respond to. This competitive analysis can help you fine-tune your content strategy for the best results.

Know your audience. Focus your efforts on the one or two platforms where they spend their time. Measure and monitor so you can adjust your behavior as your audience adjusts theirs. Constantly optimize content, and images as you learn what's most engaging and impactful.

When it comes to social media, you don't just choose a platform that you like. It has to be a platform where your at target audience gather. It has to be a platform that is most suitable for your business model for you to get maximum result.

While the major social media platforms are essential, don't overlook the power of niche platforms that cater to specific interests or industries.

Encourage your client to focus on creating fewer, high-impact pieces rather than churning out content incessantly. Exceptional content will resonate more deeply with the audience and showcase your client's expertise and dedication to providing real value.

Content-based marketing is part of the very best digital strategies being utilised in healthcare and tech right now. It speaks to the notion that 80% of people online are looking at educative material. Only 20% are searching for something to buy. So ensure that you have that kind of material in locations where you want people to be spending their time. Your website, your LinkedIn feed or emails. It should all drive to one location - the Contact Us page. They might not get there immediately, and they might need more education before they contact you. But your brand is visible along that journey, and the more you can help them, the more likely they might be to shortlist your brand as an option for supplier shortlist should they need help.

Solve problems, educate, entertain, inspire. Align content with client's niche; showcase expertise. Utilize keyword research, social listening, and content calendars. Stay updated with industry trends. Engage with the audience; respond to comments and questions. Authenticity builds trust; be genuine in your approach. Regularly assess content performance; optimize based on insights. Valuable, relevant content resonates deeply and fosters lasting connections!

To create value-added content, you must first understand your product, your audience and your clients end goals. Create content that showcases and educates your audience through interesting dialogue, images and information. Your contribution should focus on the product or services with a unique voice. Focus on brand perception, identifying the clients' strengths and talents. Educate others, through relevant customer experience perspectives and quotes. Bring the larger global audience into the global living room and tell a story.

Value-add content is the secret sauce that transforms a brand from just another voice in the crowd to the go-to expert at a niche party! ?? Imagine being at a BBQ, and instead of the same old chips, you bring a homemade dip that has everyone asking for the recipe. That's what tailored content does; it satiates the audience's unique cravings. With keyword research and social listening, you're basically reading the room (or the internet) to craft the perfect party snack. And the content calendar? That's your party planner, ensuring the snacks come out at just the right time. If you're hunting for someone who not only understands this gourmet approach to content but can chef it up, apron's on, and I'm ready to cook up some content magic!??????

Beyond voice & style, ensure that your content strategy incorporates storytelling. People remember stories long after they've forgotten statistics or facts. Effective storytelling can captivate the audience & make your client's content memorable. Work with your client to identify their unique brand story, values & mission. Find ways to weave these narratives into their content. Stories create emotional connections with the audience, making your client's content not ONLY informative but also relatable & engaging.

I consistently find it beneficial to obtain a compliance document from the client, as this document ensures uniformity in style and maintains consistency while ensure brand trust is not compromised when collaborating with various teams.

I've had the opportunity to work for many global companies with brand guidelines that make it easier but can also be 'rigid'. I've always appreciated the accounts that would spark something - I managed this one client who had countless complaints on their Facebook account. The PR agency at the time would go back with "I'm sorry..." however, I turned the tables and said, how about we try and validate these messages and changed the tone to "Thank you for your feedback; what is your account number and someone will reach out to you?". This called out the amount of trolls that had targeted their page. Posting is one thing, but how you reply must also be thought out. Social media is for customer service just as much as it is for brand/demand.

Look for ways to collaborate and utilise your power user's voices in your marketing. Who better to authentically align with your potential customers than your existing and passionate community of users!

Nancy Duarte wrote an excellent book called 'Resonance'. It's aptly named because that's exactly what you want to achieve with your content. 'People buy from people' is a term we hear a lot, but what happens when your customer journey is online? Well, people tend to rely on the 'content' to make their decisions whether to engage with a brand or to book an appointment to speak to someone. So make sure it resonates. At Agency Medical Marketing we create target personas which help us better understand tone of voice and what concerns and challenges we need to speak to. This approach tends to help with faster content resonance with the target audience.

The key factor in engaging with an audience is to ACTUALLY engage. Connect with the audience by actively listening to their feedback, comments, and concerns. Encourage open conversations and show empathy in your responses where appropriate. SHOW you have listened and taken feedback on board by incorporating it into your content strategy to make it more relatable and trustworthy.

Absolutely, engaging with your client's audience is key to creating meaningful content. Let's say your client is a fitness brand. You can initiate a conversation by posting a poll on social media, asking followers about their preferred workout routines. This not only invites them to share their thoughts but also provides valuable insights for tailoring content to their interests. Additionally, when users comment on your posts with questions or feedback, responding promptly and informatively shows that you value their engagement, fostering a sense of community and trust.

So many people get this wrong, engaging with your client's audience is all about fostering connections, igniting conversations, and delivering real value. Listen actively to their conversations and understand their interests and concerns. It sounds obvious but personalize your communication, using names and tailored responses. Consistency in your content schedule keeps the audience coming back, while offering valuable content that addresses their needs and interests is key.

The audience works almost like a mirror. The engagement from the community is directly related to the effort and attention you give to them. Being present pays off; if you engage with them, they are more likely to engage back with you. Every 'like' matters.

Use polls, quizzes, and user-generated content for interaction. Listen actively; respond to comments and feedback. Utilize analytics to measure content performance. Adapt strategies based on audience responses. Foster a sense of community; encourage discussions. Authenticity lies in genuine conversations. Regularly analyze data; refine approach. Meaningful engagement builds brand loyalty and lasting relationships!

Being an NLP Practitioner and using it for marketing, this is absolutely what I do for my client. Knowing your values and scaffolding it with understanfing how your target market thinks and behaves makes for more authentic contet.

A key factor that will set channel strategies out of the pack is clearly articulating the purpose of each channel within your channel strategy. Why should someone follow you on LinkedIn vs Instagram? What is the mindset of the user when using each of these platforms? This is the future of channel strategy in 2024.

Creating content that aligns with your client's values and voice is just the first step. You need to make sure that content is served in environments that are also brand-suitable. Context matters! Choose platforms that align with those values or at least provide tools to monitor and control where your client's content is served and what's adjacent.

Keep talking to your audience. Most marketers stop talking to or never speak to their clients. It's a problem. Your audience holds all the answers.

The answer is simple: 1) Define your brand story, build brand guidelines 2) Create brand content pillars 3) Use pillars to create your social strategy 4) Make sure content stays within guidelines 5) Track performance and optimize 6) Rinse and repeat