How can you convert more leads with your funnel?

Understanding your audience is key. Now that Sales Navigator gave us the ability to create Personas it’s so much easier to narrow down your search. Of course that’s only helpful when you know the fine details of who your people are.

Understanding audience is crucial for conversion of leads because it allows the organization to address the pain points of the target audience and create personalized messaging that better resonates with them. I have found that understanding the audience allows us to build trust and meaningful relationships in the long run.

Understanding your audience is great but you have to track multiple data points across different marketing platforms and track where they are in the funnel. It's also helpful if you know your numbers. For example: If you know that for every 100 people that come across your ad, 10 of them convert, then you can make a decision on where in the pipeline you want to convert more. Do you want more new business? Do you want to convert more existing potential business? Do you want to increase more repeat business? etc.

When looking to connect with your leads remember that sales information and data in their sector is often a valuable resource to share. It can also underline why you would be a good partner to work with. Make sure you're getting what you want out of the contact before sharing details, a scheduled phone or video call to go over the data is a good place to share that information and in turn dig into the customers decision making process.

It is important to have a clear call-to-action (CTA) and landing page content relevant to your target audience in order to increase the likelihood of lead conversion. Do not shy away from A/B testing, experimentation and optimization to understand what works the best for your audience!

Effective nurturing often starts with the right lead capture. What data can you collect directly, or indirectly, about your leads that can help ensure accurate segmentation, relevant messaging, and trigger-based nurturing campaigns? Solutions are best sold when the right value hits the right pain at the right time.

Qualifying leads typically includes care in considering how your have effectively helped grow raving clients and provided revenue generating solutions that exceeded expectations. Considering carefully those industries your prior service helps most or every time will give your prospecting greater focus.

If your data stack allows it, try to consolidate as much structured information about every lead within a single database table. Then, use Machine Learning to develop a better understanding of why certain leads close faster than others. This table should include one column per keyword for one of these lead qualification frameworks: - ANUM: Authority, Need, Urgency, Money - BANT: Budget, Authority, Need, Timeline - CHAMP: Challenges, Authority, Money, Prioritization - FAINT: Funds, Authority, Interest, Need, Timing. - SPIN: Situation, Problem, Implication, Need-Payoff Also include: - Time since last interaction - Median time between interaction - Next action item And remember: ask for the sale!

I invested a lot of money into driving traffic to my website which was successful; however, only a small % were inquiring. I used a Google Ads and Website Visitor identification software combination which then showed the business on the website, their search (what they needed) and what they’d looked at on my website. I then used that information to target those companies DMs and my conversions went through the roof! So powerful. Happy to show anyone who’s interested to see how I do this so they can replicate ??

The best way to increase your conversion rate is to create awareness, then showcase how your service/product can solve the customer's problem, and then handle the common objection, that stops them from making the purchase decision. While during this journey, add social proof like testimonial or UGC content, demo and how your product works, so the customer feels more connected and trust your product.