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How can you communicate your company's commitment to employee well-being and diversity?

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Employee well-being and diversity are not only ethical and moral values, but also strategic assets for any company that wants to thrive in the competitive and dynamic market. However, having a strong commitment to these aspects is not enough if you don't communicate it effectively to your stakeholders, especially your employees, customers, and partners. In this article, you will learn some practical tips on how to convey your company's dedication to employee well-being and diversity in a clear, consistent, and credible way.

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Rajni Dhingra

Head of Marketing | Strategic Partnerships & Alliances
Carla Jiménez Brotons

Responsable Depto. Técnico de Proyectos / Consultora, Auditora y Formadora en Intedya (International Dynamic Advisors)

1 Define your vision and goals

Before you start communicating your commitment to employee well-being and diversity, you need to have a clear vision and goals for what you want to achieve and how you want to measure your progress. Your vision and goals should reflect your company's mission, values, and culture, as well as the expectations and needs of your stakeholders. You should also align them with the relevant standards and frameworks for corporate social responsibility, such as the UN Global Compact, the ISO 26000, or the B Corp certification.

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Rajni Dhingra

Head of Marketing | Strategic Partnerships & Alliances
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Leveling up your company's commitment to employee well-being and diversity is the ultimate flex, Gen Z style. Shout it loud on socials, flaunting wellness programs and diversity initiatives like VIP experiences. Craft a vibe that's all about real talk – share stories of personal growth, mental health support, and diversity wins. Design a dope company culture where everyone's unique flavor adds to the mix. Go beyond words – let actions scream your commitment, from mentorship programs to wellness perks. Your commitment isn't just a statement; it's a lifestyle that Gen Z talent won't resist.

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Carla Jiménez Brotons

Responsable Depto. Técnico de Proyectos / Consultora, Auditora y Formadora en Intedya (International Dynamic Advisors)
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Para definir nuestra política de empres así como nuestros compromisos y objetivos primero debemos hacer un análisis de nuestra situación actual y tener en cuenta las expectativas de las partes interesadas. Una vez recogida mediante encuestas la siguiente información, realizaremos un análisis DAFO del cual extraeremos un listado de metas que queramos conseguir mediante un equipo multidisciplinar. Estas metas pueden ir ligadas a ODS ya creados para ayudarnos a escoger los indicadores adecuados para medir su progreso. La visión siempre debe ser fiel a nuestros principios y valores como empresa a la vez que transparente.

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Sena Tokg?z

CHRO | Office Director | Senior Technical Recruiter | Startup & Scaleup Builder ??♀? | Software Sector HR Master ??If you are looking for dream job & HR Services get in touch with me! ??♀?
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Develop a well-articulated mission statement that explicitly includes a commitment to employee well-being and diversity. Ensure the language is inclusive and highlights the importance of fostering a diverse and inclusive workplace.

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2 Engage your employees

Your employees are your most valuable and influential ambassadors for your commitment to employee well-being and diversity. Therefore, you need to engage them in every stage of your communication process, from planning to execution to evaluation. You can do this by soliciting their feedback, involving them in decision-making, recognizing their contributions, and providing them with training and development opportunities. You should also foster a culture of trust, respect, and inclusion, where your employees feel valued, supported, and empowered.

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Carla Jiménez Brotons

Responsable Depto. Técnico de Proyectos / Consultora, Auditora y Formadora en Intedya (International Dynamic Advisors)
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La mejor forma de tener empleados alineados con los objetivos de la empresa y fieles a nuestros valores y creencias es involucrarlos. Una buena idea es realizar una formación inicial para que entiendan las acciones que vamos a realizar y hacerles participes creando grupos de trabajo/debate de los cuales salgan acciones en las cuales tomen parte. Compartir con ellos los resultados del progreso de las acciones definidas y tener en cuenta su opinión también será de vital importancia

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3 Use multiple channels and formats

To communicate your commitment to employee well-being and diversity effectively, you need to use multiple channels and formats that suit your audience, message, and purpose. For example, you can use your website, social media, newsletters, blogs, podcasts, videos, webinars, events, reports, case studies, testimonials, or awards to showcase your initiatives, achievements, challenges, and best practices. You should also tailor your tone, style, and language to your target audience, whether they are internal or external, and use stories, examples, and data to illustrate your points.

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4 Be transparent and authentic

One of the key factors that determines the credibility and impact of your communication is your transparency and authenticity. This means that you should be honest, consistent, and accountable for your actions and outcomes, and avoid exaggerating, hiding, or manipulating information. You should also acknowledge your limitations, gaps, and mistakes, and demonstrate your willingness to learn, improve, and collaborate. Moreover, you should communicate your commitment to employee well-being and diversity not as a one-time or isolated effort, but as a continuous and integrated part of your business strategy and operations.

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Sena Tokg?z

CHRO | Office Director | Senior Technical Recruiter | Startup & Scaleup Builder ??♀? | Software Sector HR Master ??If you are looking for dream job & HR Services get in touch with me! ??♀?
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Clearly communicate your company's policies related to well-being, diversity, and inclusion. Make these policies easily accessible to employees through handbooks, intranet, or other internal communication channels. Openness and honesty always win.

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5 Seek feedback and dialogue

Communication is not a one-way street, but a two-way interaction that requires listening, understanding, and responding. Therefore, you should seek feedback and dialogue from your stakeholders, especially your employees, customers, and partners, on how they perceive and experience your commitment to employee well-being and diversity. You can do this by conducting surveys, interviews, focus groups, polls, or online forums, or by inviting them to share their stories, opinions, or suggestions. You should also acknowledge and appreciate their input, and use it to inform and improve your communication and actions.

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Sena Tokg?z

CHRO | Office Director | Senior Technical Recruiter | Startup & Scaleup Builder ??♀? | Software Sector HR Master ??If you are looking for dream job & HR Services get in touch with me! ??♀?
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Keep employees informed about the progress your company is making in terms of well-being and diversity initiatives. Share updates on new programs, partnerships, or achievements related to these areas. You should always be in open communication to understand both sides.

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6 Celebrate and inspire

Finally, you should celebrate and inspire your stakeholders with your commitment to employee well-being and diversity, and show them the positive impact and value that it creates for your company, your people, and your society. You can do this by highlighting your successes, achievements, and milestones, and by recognizing and rewarding your employees, customers, and partners who contribute to your goals. You should also share your vision, aspirations, and challenges for the future, and invite your stakeholders to join you in your journey of making a difference.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you communicate your company's commitment to employee well-being and diversity?

1

2

3

4

5

6

7

1 Define your vision and goals

2 Engage your employees

3 Use multiple channels and formats

4 Be transparent and authentic

5 Seek feedback and dialogue

6 Celebrate and inspire

7 Here’s what else to consider

Corporate Social Responsibility

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How can you communicate your company's commitment to employee well-being and diversity?

1

2

3

4

5

6

7

1 Define your vision and goals

2 Engage your employees

3 Use multiple channels and formats

4 Be transparent and authentic

5 Seek feedback and dialogue

6 Celebrate and inspire

7 Here’s what else to consider

Corporate Social Responsibility

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