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How can you communicate the value of UED to other departments?

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User experience design (UED) is the process of creating products and services that meet the needs, preferences, and expectations of the users. It involves researching, designing, testing, and iterating on the user interface, functionality, and usability of the product or service. UED can have a significant impact on the success and satisfaction of the users, as well as the business goals and metrics of the organization. However, UED is often misunderstood or undervalued by other departments that may not see its relevance or benefits. How can you communicate the value of UED to other departments and foster a culture of collaboration and empathy across the organization?

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Hasan Bakir

UX Writer | Content Designer
Steve Yatson

Fractional Head of Product | Accelerating Growth Through Product Leadership
Alex Gorbanescu

Product Designer, driving business growth through design for the people ? Visual Designer ? Ex-Fitbit & Fresha ? UX/UI…

1 Identify the stakeholders

The first step to communicate the value of UED is to identify the key stakeholders who are involved in or affected by the product or service you are designing. These may include managers, developers, marketers, salespeople, customer service representatives, and of course, the users themselves. You need to understand their roles, goals, challenges, and expectations, as well as their level of knowledge and interest in UED. This will help you tailor your communication strategy and message to each stakeholder group and address their specific needs and concerns.

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2 Speak their language

The second step to communicate the value of UED is to speak the language of the stakeholders. This means using terms, examples, and metrics that they can relate to and appreciate. For instance, you can use business language to explain how UED can increase revenue, reduce costs, improve retention, and enhance loyalty. You can use technical language to explain how UED can simplify development, reduce errors, and increase performance. You can use marketing language to explain how UED can attract, engage, and convert customers. You can use customer service language to explain how UED can reduce complaints, increase satisfaction, and build trust. You can also use visual aids, such as mockups, prototypes, wireframes, and user journeys, to illustrate your design concepts and solutions.

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Hasan Bakir

UX Writer | Content Designer
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Depends on what your designs have achieved. You can't communicate value to others and expect people to support you if your work did nothing to the business. Always mention every increase in any ROI-related design. The slightest increase in conversion rate shouldn't be missed in your talk.

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3 Show the evidence

The third step to communicate the value of UED is to show the evidence of your research and testing. This means sharing the data, insights, and feedback that you have gathered from the users and the market. You can use quantitative methods, such as surveys, analytics, and experiments, to measure and demonstrate the impact of UED on the user behavior, satisfaction, and outcomes. You can use qualitative methods, such as interviews, observations, and personas, to reveal and explain the user needs, preferences, and expectations. You can also use stories, testimonials, and case studies to highlight the user pain points, problems, and solutions.

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Alex Gorbanescu

Product Designer, driving business growth through design for the people ? Visual Designer ? Ex-Fitbit & Fresha ? UX/UI Mentor
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I think the most compelling argument for UX is real insight from the people you're designing for. The most valuable resource seems to be interviews, where all your initial assumptions are being challenged.

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4 Involve them in the process

The fourth step to communicate the value of UED is to involve the stakeholders in the process. This means inviting them to participate in or observe the research and testing activities, as well as soliciting their feedback and input on the design decisions and iterations. This will help you build rapport, trust, and alignment with the stakeholders, as well as increase their awareness and appreciation of UED. It will also help you leverage their expertise, perspectives, and ideas to improve your design solutions and outcomes.

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Steve Yatson

Fractional Head of Product | Accelerating Growth Through Product Leadership
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This is a tricky one. Often introduces bias and no matter how hard you try stakeholders' agendas do not always align. I've been in an org where the norm was to get approval from 3 groups before a design could be used. Horrible. What we learned was that if we included a written defense of the design choices, it positioned us as the experts. I've found it's better to develop personal relationships and soft-sell yourself as the expert. Help them understand that their feedback is valued and needed, however, you're there for a reason.

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5 Educate and inspire them

The fifth step to communicate the value of UED is to educate and inspire the stakeholders. This means providing them with the resources, tools, and opportunities to learn more about UED and its benefits. You can share articles, books, podcasts, videos, and courses that cover the principles, methods, and best practices of UED. You can also organize workshops, webinars, seminars, and events that showcase the latest trends, innovations, and examples of UED. You can also encourage and support them to apply UED to their own projects, tasks, and challenges, and to share their learnings and experiences with others.

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Alex Gorbanescu

Product Designer, driving business growth through design for the people ? Visual Designer ? Ex-Fitbit & Fresha ? UX/UI Mentor
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I've seen great results after workshop sessions, so it can be a great idea. Be mindful of everyone's time, though, and stick to real evidence where UX methodologies work.

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Elizabeth Fuller

Multidisciplinary Artist & Designer Teaching Assistant / Adobe CC Teacher @ Holy Trinity: An Episcopal School
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Here’s a scenario that I bust out every Thanksgiving when my dad makes me explain what UX Design is for like the 4,000th time ??: Imagine you’re at a coffee shop. If it’s hard to order because the menu’s confusing, or if the words are too small (I struggle with this), you might not come back. UX makes that coffee shop experience smooth and enjoyable. When everything works well, customers come back, tell their friends, and the business does better. It’s all about making things easy and enjoyable for users.

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6 Celebrate and acknowledge the success

The sixth step to communicate the value of UED is to celebrate and acknowledge the success of the product or service you have designed. This means recognizing and rewarding the contributions, efforts, and achievements of the stakeholders who have supported, collaborated, and participated in the UED process. You can also share the results, outcomes, and impacts of the product or service with the stakeholders, as well as the users and the organization. You can also solicit and provide feedback, suggestions, and recommendations for future improvements and enhancements.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Arnaud Frattini 安龙

Content Design | Localization | User Research
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Your design or content contribution is as powerful as the leader who approved it: if you want your Style Guide, your proposal, or, more generally, awareness on UED, to spread through an organization, have it approved, supported by the highest leader possible. This is a key learning I acquired from my recent leader and mentor, and this works well in an organization with a top-down management, where a decision made by the top is likely to be quickly followed by all levels.

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How can you communicate the value of UED to other departments?

1

2

3

4

5

6

7

1 Identify the stakeholders

2 Speak their language

3 Show the evidence

4 Involve them in the process

5 Educate and inspire them

6 Celebrate and acknowledge the success

7 Here’s what else to consider

User Experience Design

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How can you communicate the value of UED to other departments?

1

2

3

4

5

6

7

1 Identify the stakeholders

2 Speak their language

3 Show the evidence

4 Involve them in the process

5 Educate and inspire them

6 Celebrate and acknowledge the success

7 Here’s what else to consider

User Experience Design

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感谢您的反馈

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