How can you communicate the value of CRO to stakeholders?

1 Explain the goals and metrics

The first step to communicate the value of CRO is to explain what you are trying to achieve and how you measure it. You need to align your CRO goals and metrics with the overall business objectives and key performance indicators of your stakeholders. For example, if your client wants to grow their email list, you can show how CRO can help them increase the number of sign-ups, the quality of leads, and the engagement rate. You can also use benchmarks, industry standards, or historical data to demonstrate the potential impact of CRO on the bottom line.

3 Address the challenges and objections

The third step to communicate the value of CRO is to address the potential challenges and objections that your stakeholders may have. You need to anticipate and respond to the common concerns or questions that may arise, such as the cost, time, risk, or validity of CRO. You can use facts, data, examples, or testimonials to support your arguments and dispel any myths or misconceptions about CRO. You can also acknowledge the limitations and trade-offs of CRO and propose solutions or alternatives to overcome them.

5 Demonstrate the value and impact

The fifth step to communicate the value of CRO is to demonstrate the value and impact that your CRO efforts have generated for your stakeholders. You need to quantify and qualify the results and benefits that you have delivered, such as increased conversions, revenue, customer satisfaction, or loyalty. You can also show how your CRO efforts have contributed to the strategic goals and competitive advantages of your stakeholders. You can also share the success stories, case studies, or testimonials that showcase the positive outcomes and feedback that you have received from your CRO projects.

6 Ask for feedback and action

The sixth and final step to communicate the value of CRO is to ask for feedback and action from your stakeholders. You need to solicit and listen to their opinions, questions, suggestions, or concerns about your CRO efforts. You also need to ask them to take specific actions or decisions that will support or enhance your CRO efforts, such as approving your budget, allocating your resources, implementing your recommendations, or launching your tests. You can also thank them for their trust, collaboration, and support and express your interest and enthusiasm for continuing or expanding your CRO work.