How can you communicate with an SEO team without being an expert?
Communicating with an SEO team can be challenging if you are not an expert in the field. SEO involves many technical aspects, such as keywords, links, content, analytics, and more. However, as a leader, you need to understand the goals, strategies, and results of your SEO team, and provide them with clear feedback and direction. How can you do that without getting lost in the jargon and details? Here are some tips to help you communicate effectively with an SEO team without being an expert.
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Ask targeted questions:Engaging with your SEO team as if you're the client can demystify complex concepts. It encourages them to break down technical jargon, making SEO strategies more digestible for you.
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Open and regular dialogue:Foster a collaborative environment by routinely checking in with your SEO team. This keeps you informed of progress and shifts in strategy, ensuring that everyone is aligned with overarching business goals.