How can you communicate research findings to stakeholders using social media?

Infographics are a great way to communicate complex data on most social media platforms, and because they're easy to digest, they're easy for your followers to share. Depending on the type of research, this can be as simple as a graphic showcasing a number (like a percentage), or a visually appealing chart.

Utiliza plataformas relevantes para tu audiencia, compartiendo hallazgos clave en publicaciones concisas y atractivas. Emplea gráficos, infografías y enlaces a informes detallados para facilitar la comprensión. Fomenta la participación mediante preguntas, encuestas o debates. Utiliza hashtags pertinentes y menciona a las partes interesadas relevantes. Asegúrate de adaptar el tono y el formato según la plataforma, manteniendo la profesionalidad. Programa publicaciones en momentos estratégicos y fomenta la interacción para ampliar el alcance y maximizar la difusión de los resultados de investigación.

So far in my experience, communicating with executives, design management, engineering, marketing teams, and creative teams: -Tell a good story -Good visuals are king -Simplicity is often more impactful -Think of the intended audience -Say less, much less. Show more. -Find emotional and empathetic ways to reach your audience. For example, humor can be a great tool when used correctly -Be authentic with your audience -Don't rely on templates. There's magic in keeping a fresh and unexpected look to your presentations -Color schemes in your presentation can set a mood with your audience long before any words or ideas are conveyed -Have a clear theme to your message and test your message with a range of people before presenting

For me, social media plays a part in a few different ways. The first is a snippet of work as a teaser where nothing explicitly is mentioned other than the work is happening. The next stage may be a notion of one aspect of the communicated design. These initial communications are for both the stakeholders to see progress and to create wonder in the market, including a reaction from the competition. A fear is always showing too much and endangering the IP, so care must be taken in the preparation of posting. I find social media being used for testing and pilot study recruitment also to be a valuable tool as well. Lastly, the full launch is a marketing package, including press releases and social and traditional campaigns.

By using social media researchers can share research information that resonates with their target audience’s interests and lives. I recommend to consider sharing new research findings, insights on current topics, expert opinions, thought-provoking questions and visual content such as interesting pictures and infographics. Additionally, researchers should leverage their milestones and personal experiences, while also engaging with other researchers’ content through comments and shares. By asking questions researchers can make the posts and shared content interactive, encouraging discussions and seeking input from audience.

In my opinion when sharing research findings on social media, safeguarding intellectual property is crucial. Exercise caution in what and how you share, particularly with confidential or proprietary information. Adhere to your organization's intellectual property and social media policies. Utilize clear disclaimers, proper citations, and acknowledgments to respect sources and avoid issues like plagiarism or infringement. Protecting your work's integrity is as important online as it is in traditional formats.

We humans love data! You can use the same data points and information and present it different ways. This grabs the attention of all of the different kinds of thinkers. My visual learning style loves the infographics and pie charts. Somebody else’s brain might love seeing the raw data. Update and repurpose your data and let each individual experience and internalize it. Then, put a plan in place!

Understanding the target audience is one of the fundamental and crucial points to factor in the beginning. Consequently, it helps determine the platform, the type of content, setting the goals and KPIs. Sharing research findings online comes with an objective to show transparency, establish authenticity and trust. Hence, sharing citations as done for academic papers, tags on social media or back links to original(source) websites can not only serve the above-mentioned purpose but also give the due credit and open door for potential collaborations. For instance, B2B companies can illustrate pain points with stats as the research background, and offer their research findings as a solution to build brand awareness as well.