How can you communicate and report on your circular economy performance and impact?

Especially for indicators you can use existing frameworks that help you with a long list. Ultimately, the business circumstance decides which of these indicators are relevant. Two key pieces here: The Ellen MacArthur Foundation with their Circulytics Resources have really paved the way to making circularity measurable. It is available across industry and has a very extensive list of indicators and goes into a very great level of detail. However, the Corporate Sustainability Reporting Directive (esp. the ESRS E5 standard) will take over as the main reporting framework for circularity. The Ellen MacArthur Foundation in all its transparency recognises this and offers a mapping of ESRS E5 indicators to their own.

From my fashion industry background, I suggest using visuals to explain circular economy ideas. Like fashion shows, videos and photos can show a brand's eco-friendly journey. Behind-the-scenes looks at sustainable production or designer talks can help more people understand these ideas. While detailed reports matter for investors, lively visuals can grab everyone's attention, making sustainability topics easier and more inspiring. Let's make sustainability not just a task but an exciting, creative story.

Report holy grail of verifiable data for both supply chain +reverse logistics value chain until products itty bitty end. EU recognising the capability of Digital Product Passports & made mandatory. Now brands can embed a single smart RFiD THREADS? to efficiently capture bulk data as product moves around a circular economy. Each time UHF reader & App records new data post sale & now open source. Say it’s rented, in & out. Then tailor mends a zip & donated to be resold. Then charity, eBay/Facebook reseller authenticates, use size & textile stats/provenance & record sale. Then parts are redesigned into a “new” product. After 10 years it’s recycled. Circlolink’s App has recorded usability, durability, longevity & circularity 4 brands

In the fashion industry, a circular economy goes beyond just eco-friendly actions, it's about being open about challenges too. While recycling might reduce waste, we still face issues like complex supply chains. An example is Allbirds, whose communication about their achievements and water use struggles has built trust. Their honesty helps them stand out in a greenwashing-heavy field. Effective communication combines transparency with real actions, and adhering to standards like the Green Claims Code to maintain credibility. Embracing sustainability leads to cost savings, new opportunities, and better brand value. Businesses can transform environmental risks into chances for growth by focusing on eco-efficiency, and innovation.

To communicate and report on circular economy performance, establish clear metrics such as recycled materials usage and waste reduction. Publish regular sustainability reports and share achievements via your website, social media, industry events, and collaborations. Engage stakeholders with educational content, participate in industry standards, and celebrate contributions internally to foster a culture of sustainability and innovation.

In my mission to promote sustainable fashion, I've learned that storytelling is key for the circular economy journey. The Ellen MacArthur Foundation insights are very helpful. Doing videos which showcase the positive impact of the circular economy is key. Sharing stories of brands and communities embracing circular practices, reducing waste, conserving resources, and boosting profits are powerful messages. Emotions are vital in communication. Pointing out the urgency of addressing climate change and resource depletion evokes hope, empathy, and responsibility. Using an emotionally charged language, makes the message powerful. In conclusion, I believe that through inspiring stories, we can transform the fashion industry for the better.

Consider embedding a @circlolink Digital Product Passport via RFiD THREADS? to link all factors of circularity from fibre to feedstock and use data for efficient reporting and compliance ??