How can you communicate product updates and releases to your partners?

Begin by crafting clear and concise communication materials that highlight the key features, benefits, and any relevant impact on existing processes. Utilize multiple channels such as email newsletters, webinars, and dedicated partner portals to ensure widespread dissemination. Additionally, personalize the message by addressing how the updates align with partners' needs and goals, showcasing a deep understanding of their business. Establishing open lines of communication for feedback and providing resources like FAQs or documentation further empowers partners to seamlessly integrate and leverage the new product features, fostering a collaborative and informed partnership.

- Sesiones de capacitación en línea y en vivo. - A través de plataformas colaborativas en línea para compartir documentos, videos y presentaciones detalladas sobre las actualizaciones y nuevos productos. - O hacer un evento presencial exclusivo, donde puedan interactuar directamente con los expertos de la empresa y experimenten de primera mano las novedades.

Early Communication: Inform partners about upcoming changes well in advance (ideally weeks or months) to allow them to adjust their own plans and strategies. Clear Roadmap: Share a roadmap outlining the timeline for updates, including beta testing opportunities and training sessions. Partner Workshops: Conduct workshops or personalized briefings to explain the technical details and value proposition of new features specifically for your partners.

SHOTGUN APPROACH: Leveraging existing capabilities within Outlook, you can create a single alias grouping, add your partner contacts into that group, and send emails to that group with your product updates. PERSONALIZED APPROACH: Leverage generative AI to produce a generic email that appears personalized. Then email the content to individual customers in a direct one-to-one email.

Tailored Communication: Utilize different channels based on partner preferences and information needs. Emails are good for general announcements, while webinars or video demos work well for in-depth explanations. Dedicated Partner Portal: Create a secure portal with resources like release notes, FAQs, training materials, and support contacts. Partner Marketing Tools: Provide co-branded marketing materials that partners can use to promote the new features or updates to their own customers.

Focus on Partner Benefits: Clearly articulate how the new features or updates will benefit your partners' businesses, such as increased revenue, improved customer satisfaction, or operational efficiency. Success Stories: Share case studies or testimonials from other partners who have successfully implemented the updates. Training and Support: Offer comprehensive training and support resources to help partners learn about and implement the new features effectively.

Open Communication Channels: Encourage open communication by providing feedback channels like surveys, forums, or dedicated email addresses. Actively Listen: Address partner concerns promptly and incorporate their feedback into future iterations of the product. Partner Advisory Council: Consider forming a partner advisory council to gather regular feedback and input on product development.

Uno tiende a pensar, equivocadamente, que después de hacer una campa?a para divulgar apropiadamente un lanzamiento, que todos se enteraron. La verdad es menos egocéntrica. Por múltiples razones, pero sobre todo porque cada persona pone su agenda e intereses al frente de su atención, es necesario mantener un esfuerzo sostenido de comunicación de tus novedades, para aumentar el alcance.

Monitor Engagement: Track partner engagement with the updates and resources provided. Offer Ongoing Support: Continue to provide ongoing support and answer questions even after the initial rollout. Measure Success: Track key metrics to measure the success of the communication strategy and make adjustments as needed.

Personalization: Tailor your communication to each partner based on their specific needs and relationship with your company. Transparency: Be transparent about any potential challenges or limitations associated with the updates. Timeliness: Provide updates and resources in a timely manner to avoid delays or confusion.

For partners, I like to schedule bi-weekly (typically) webinars. These can be a combination of training, new product or feature releases, meeting other parts of your team that support them, etc. Not only will this enhance communication and cooperation, it will reduce your support burden.